Creative Industries

Welcome to Glasgow Caledonian's Department of Creative Industries, where we combine expert teaching, professional opportunities and leading research.

We offer a broad range of courses across Events, Fashion, Marketing, Media, Journalism, and Tourism. We're proud to say GCU is in the UK top 10 for Media and Communications as well as Hospitality, Leisure, Recreation and Tourism (The Times and Sunday Times Good University Guide 2026).

GCU is the only Scottish Higher Education partner for the Albert Sustainability initiative. This is a collaborative BAFTA, independent production and broadcaster-backed project that provides the film and TV industries with sustainability expertise. The project aims for all UK screen productions to benefit individuals, industry organisations and the planet.

We're also ranked in the UK top 10 for Communication and Media Studies research, with 100% of communications, culture, and media research impact rated as world-leading or internationally excellent (REF 2021).

As part of the Glasgow School for Business and Society we offer consultancy, research and knowledge transfer services to business and public sector organisations. We can connect you with academic experts, commercial centres and research partners.

Research and global influence

Our staff are actively shaping the creative research landscape, including within traditional academic publication and wider public outreach. Our research feeds closely into teaching, with some of our most innovative course developments resulting directly from staff research interests. This means GCU learning is informed by experts who are influencing professional practice across the creative and cultural sectors.

Media research areas include television production, formats and genres, rural creative economy and cultural policy for music, digital and fan cultures, and regional journalism.

As for fashion, events tourism, lifestyle and food, our researchers tackle sustainability, ethical practice, customer engagement, branding, and more. We've hosted international events such as the Global Fashion Conference (GFC23: Fashion for the Common Good), where our Consumer Lifestyles and Experiences research was circulated to over 300 industry leaders and entrepreneurs.

We've also received project funding from many prestigious organisations, such as:

as well as national and global cultural institutions including:

Industry links

Our industry partners have an active role in ensuring our graduates are at the forefront of the latest industry practices. GCU Media and Journalism alumni have gone on to work for major media outlets as writers, script editors, storyliners and producers.

Graduates of our Fashion, Marketing, Tourism and Events (FMTE) courses are known for their creativity, strong commercial awareness, and academic competence. We work closely with The Marketing Society Scotland (MS) which directly supports our student-led GCU Marketing Society (MACU).

We've collaborated with major organisations such as:

Our facilities

Our courses have a vocational focus that will arm you with valuable hands-on experience with industry-standard tech.

GCU has purpose-built facilities including our Media Suite, consisting of a realistic newsroom, a HD TV studio, and two digital radio presentation studios. You'll access modern digital and web design software to give you transferable skills to thrive in your chosen multimedia or journalism career.

The Fashion Factory is our contemporary Design and Cutting studio, equipped with industrial machinery used in design and production. This includes tools for modern manufacturing and Computer-Aided Design (CAD). We also hold annual student showcases to celebrate work in fashion design, branding, and marketing and give you a taste of industry events and networks.

Our International Tourism and Events Management course is delivered by a research-active team including staff from the GCU Moffat Centre. The Moffat Centre is the UK's largest university-based consultancy for tourism and travel market research and business development. The Centre connects with almost 1,000 Scottish organisations and offers data-led advice in attraction development and marketing.

See more of the Media Suite.

Visit the Moffat Centre webpage.

Study with us

We'll ready you for a career in the dynamic and fast-moving global creative industries. As a GCU student, you'll benefit from professional connections in Scotland's most creative city.

Our extensive industry links have helped us earn accreditation from leading organisations. For example, our unique BA and MA Multimedia Journalism courses are the only double-accredited journalism degrees in Scotland. They both hold dual accreditation from the National Council for the Training of Journalists (since 2005) and Broadcast Journalism Training Council (since 2008). Our MSc Marketing and MSc International Fashion Marketing courses are accredited by the internationally recognised Chartered Institute of Marketing (CIM).

We'll connect you with guest experts who share masterclasses, find relevant placements and open up fantastic graduate employment opportunities. Past speakers include actor and GCU honorary graduate Martin Compston, and Jed Mercurio, writer and producer of the BBC’s Line of Duty. We've also hosted broadcasting figureheads such as Scottish presenter Kirsty Wark, who spoke to Multimedia Journalism students about the rise of fake news.

Through key networks, hands-on learning and a commitment to the Common Good, you'll graduate ready to make your creative mark in Glasgow and beyond.

Marketing
MSc

Marketing
Mode of study Duration Start date Location
Full time
 16 months Jan 27 Glasgow

Learn about global issues in marketing and digital media, branding, consumer behaviour and communications. Develop an ethical approach to marketing decision making. Choose to progress to a career in social media, marketing or digital marketing.

View 2 other study options arrow_forward
Award Mode of study Duration Start date Location
MSc Full time 1 year Sep 27 Glasgow
Award Mode of study Duration Start date Location
MSc Full time 16 months Jan 28 Glasgow
International Marketing
MSc

International Marketing
Mode of study Duration Start date Location
Full time
 16 months Jan 27 London

Progress your career in international marketing in an increasingly fast-evolving global sector. You’ll specialise in digital marketing, communication and innovation to gain the skill set you need to succeed.

View 5 other study options arrow_forward
Award Mode of study Duration Start date Location
MSc Part time 2-3 years Jan 27 London
Award Mode of study Duration Start date Location
MSc Full time 1 year Sep 27 London
Award Mode of study Duration Start date Location
MSc Part time 2-3 years Sep 27 London
Award Mode of study Duration Start date Location
MSc Full time 16 months Jan 28 London
Award Mode of study Duration Start date Location
MSc Part time 2-3 years Jan 28 London
International Fashion Marketing
MSc

International Fashion Marketing
Mode of study Duration Start date Location
Full time
 16 months Jan 27 Glasgow

Progress your skills and knowledge in marketing and business by working closely with industry leaders and academics. You'll gain the skill set needed to excel in the world of global fashion.

View 5 other study options arrow_forward
Award Mode of study Duration Start date Location
MSc Part time 2-3 years Jan 27 Glasgow
Award Mode of study Duration Start date Location
MSc Full time 1 year Sep 27 Glasgow
Award Mode of study Duration Start date Location
MSc Part time 2-3 years Sep 27 Glasgow
Award Mode of study Duration Start date Location
MSc Full time 1 year Jan 28 Glasgow
Award Mode of study Duration Start date Location
MSc Part time 2-3 years Jan 28 Glasgow
Digital Media and Content Creation
MA

Digital Media and Content Creation
Mode of study Duration Start date Location
Full time
 16 months Jan 27 Glasgow

Explore how technology has transformed the way media is created and shared. You'll be career-ready with the latest digital content creation methods and tools.

View 5 other study options arrow_forward
Award Mode of study Duration Start date Location
MA Full time 1 year Sep 27 Glasgow
Award Mode of study Duration Start date Location
MA Full time 1 year Sep 27 Glasgow
Award Mode of study Duration Start date Location
MA Part time 2 years Sep 27 Glasgow
Award Mode of study Duration Start date Location
MA Full time 16 months Jan 28 Glasgow
Award Mode of study Duration Start date Location
MA Full time 2 years Jan 28 Glasgow
International Marketing
BA (Hons)

International Marketing
Mode of study Duration Start date Location UCAS code
Full Time
 4 years Sep 27 Glasgow 3G5B

Companies across the globe rely on marketing professionals to develop strategy, innovation, engagement and sales. Choose a future filled with creativity and opportunity.

Television Fiction Writing
MA

Television Fiction Writing
Mode of study Duration Start date Location
Full time
 16 Months Jan 27 Glasgow

A specialist MA dedicated to television writing, offering industry teaching, professional mentoring and direct routes into the TV industry.

View 5 other study options arrow_forward
Award Mode of study Duration Start date Location
MA Part time 2-3 Years Jan 27 Glasgow
Award Mode of study Duration Start date Location
MA Full time 1 year Sep 27 Glasgow
Award Mode of study Duration Start date Location
MA Part time 3 years Sep 27 Glasgow
Award Mode of study Duration Start date Location
MA Full time 16 months Jan 28 Glasgow
Award Mode of study Duration Start date Location
MA Part time 3 years Jan 28 Glasgow
International Tourism and Events Management
MSc

International Tourism and Events Management
Mode of study Duration Start date Location
Full time
 16 months Jan 27 Glasgow

Develop critical management skills for decision making in the tourism and events sectors, and progress to a career as a specialist with employers such as Historic Scotland, Hilton Worldwide and the Olympics.

Multimedia Journalism
BA (Hons)

Multimedia Journalism
Mode of study Duration Start date Location UCAS code
Full time
 4 years Sep 27 Glasgow P500

Become a Journalist, Writer or Editor with this professionally accredited course. Enjoy writing, investigating and communicating. Develop your skills in shorthand, news reporting, page layout, broadcasting and editing techniques.

Multimedia Journalism
MA

Multimedia Journalism
Mode of study Duration Start date Location
Full time
 1 year Sep 27 Glasgow

Study with journalism experts in purpose-built newsroom, editing, radio and TV facilities. Our links with major news organisations will help you develop a career as a reporter, editor, producer or social media editor.

Media and Communication
BA (Hons)

Media and Communication
Mode of study Duration Start date Location UCAS code
Full Time
 4 years Sep 27 Glasgow PP93

The media has an unprecedented global influence, which this course explores across a number of platforms. Gain hands-on experience and professional skills in this key sector.

Meet the department

Our teaching and support staff are here to help.

For course and programme enquiries:

T: +44 (0) 141 331 8630

E:  studentenquiries@gcu.ac.uk