Overview
Step into the future of global fashion with our International Fashion Marketing MSc.
Develop contemporary expertise in fashion, marketing and business, and gain the insight needed to thrive in today’s international market. Guided by leading academics and high-profile industry professionals, you’ll build advanced skills to lead, innovate and succeed on a global stage.
Advances in technology, shifts in consumer behaviour and the rise of sustainable fashion are changing the industry. Brands are listening to consumers, prioritising ethics and becoming more transparent.
Our course has been developed in partnership with business leaders to give you the practical, technical and ethical expertise needed to thrive.
Study diverse topics, including:
- circular fashion
- ethical and responsible leadership
- consumer behaviour
- sustainable fashion
- branding, buying, merchandising and logistics
- communications, marketing and strategy.
Learn from active researchers with extensive industry expertise and focus on integrating theory with practice. Engage with live industry projects and guest lectures that put you in front of employers and prepare you for real-world challenges.
The fashion industry is one of the largest global economies, and it’s expanding and diversifying at speed. As fashion transforms to fit a modern world, now is a great time to get involved.
You can study this course full-time or part-time, giving you the flexibility to balance your learning with work or personal commitments. You can find more details in the ‘Additional Information’ section below.
Why study International Fashion Marketing at GCU?
- Supercharge your skills by working on real, live industry projects with major brands. Past collaborations have included iconic names like New Balance, Nike, and END.
- Gain a competitive edge with a professionally focused degree that’s accredited by the Chartered Institute of Marketing (CIM).
- Develop technical skills to realise your creativity, working with industry-standard software like Adobe Creative Cloud.
- Benefit from exclusive careers events to connect directly with employers and fashion recruitment opportunities.
- Keep up to date with the latest trends and industry developments through course content designed by active fashion experts.
Accreditations
What you will study
We aim to display the most up-to-date information possible.
The modules listed on this page and the Programme Specification are intended to give you an idea of what you may be able to study on this course. Please note that course content, modules, teaching and assessment may change each year and after you have accepted your offer to study at GCU. This might be because we are required to do so by law, by a governmental authority, regulator or accrediting body. We may also make changes for quality assurance reasons, or to enhance the course.
Careers
This MSc covers a wide range of fashion operations and marketing content, to prepare you for a variety of jobs.
Our graduates have gone on to have successful roles in:
- marketing and communications
- buying and merchandising
- media planning
- branding
- social media
- sales.
They’ve worked for leading companies across the world, including:
- Tiffany & Co
- NA-KD
- Michael Kors
- Lululemon Athletica
- ASOS
- Marks & Spencer
- TK Maxx.
You’ll get lots of opportunities to grow and develop while studying with us, including working with employers on live industry projects. We run annual careers events with large retailers such as Next, where you can meet high-profile employers and get the heads-up on fashion recruitment.
Course information
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Download the programme specification
In addition to the core modules that all students must undertake, some courses offer students a choice from a selection of optional modules to shape the focus their degree. Optional modules where available, form part of the overall credit structure of the course.
Download the programme specification for a detailed breakdown of the course structure, including modules, what you'll learn and other useful information.
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