Summary of content

A deep knowledge and understanding of strategic fashion brand management is essential in the development and maintenance of successful international and sustainable fashion brands. This module allows students to examine the theories and concepts related to building and managing fashion brands. The module equips students with the skills to critically appraise and evaluate the forces impacting on the successful management of the international fashion branding function through an exploration of contemporary case studies and real world learning through industry input, ensuring a research-led, globally-aware curriculum.
The module considers how international fashion brands can optimally meet the challenges of developing and implementing international fashion brand management strategies in an increasingly globalised, technologically complex and turbulent external environment. In line with GCU’s Strategy for Learning (SfL, 2030), the module provides opportunities for real world learning through the use of live industry assessment briefs and the use of industry-relevant technology. In addition to this, it offers insights into how to create profitable brand strategies that encompass ethical decision making, sustainability and how to measure and manage brand equity.

Module structure

Assessment methods