Greg is a Lecturer in Fashion Marketing and is a Fellow of the Higher Education Academy. Greg teaches in the field of fashion brand management, fashion buying and visual merchandising, and digital technologies at both postgraduate and undergraduate levels.
As Digital Lead in the Glasgow School for Business and Society (GSBS), he is responsible for leading and supporting digital developments across all GSBS programmes. Greg's research interests include luxury product design and production practices and experiential retailing.
Prior to his academic career, Greg spent more than a decade in the trade union sector, where he held various roles in business management and human resources. This industry experience heavily informs Greg's current teaching, where he focuses on guiding students to work to industry standards to fulfil live client briefs.