Dr Louise McBride
Programme Leader, MSc International Fashion Marketing
Department of Fashion, Marketing, Tourism and Events
Programme Leader, MSc International Fashion Marketing
Programme Leader, MSc International Fashion Marketing with Professional Practice
Louise McBride is a Lecturer in fashion marketing in the department of Fashion, Marketing, Tourism and Events (FMTE) and an Advance HE Fellow. She completed her PhD in dynamic internationalisation capabilities in 2022. Louise is Programme Leader of MSc International Fashion Marketing and MSc International Fashion Marketing with Professional Practice. Her teaching focuses on the areas of internationalisation and sustainable fashion branding.
Louise is an active researcher and presents at international academic and industry conferences and publishes in international journals. Her thesis focused on the Spanish fashion retail sector and led to the development of a strong network of academic and industry contacts in Spain. As a result, the department of FMTE enjoys staff and student exchanges and research collaborations with Villanueva University in Madrid. Furthermore, Louise’s research with leading Spanish fashion brands has created opportunities for live industry student projects. Louise is also developing collaborative partnerships with GCU London and GCNYC to provide students with opportunities to work on research based consultancy projects with London or New York businesses.
Before entering academia, Louise worked as a language teacher, then in fashion retail and buying roles in the UK, France, Spain and Canada. These international industry experiences have instilled in Louise a passion for real-world learning and a desire to strengthen GCU’s international connections to enhance the student experience.