Consumer Lifestyles and Experiences

Our vision

The Consumer Lifestyles and Experiences research group aligns with Glasgow Caledonian University’s mission for the Common Good. We adopt a multi-disciplinary approach to research that covers society, markets, and identity constructs, and how this is represented in marketing and social discourse. Much of our research supports the UN Sustainable Development Goals and informs the curriculum within our department of Fashion, Marketing, Tourism and Events.

We support PhD and postgraduate research, particularly around: consumer behaviour, fashion, marketing, tourism, events, sustainability, social media, spiritualism, ethics.

Our outputs will help you source a supervisor linked to your research proposal. We welcome PhD enquiries related to these research interests.

We publish our research in international academic journals and textbooks. Additionally, we contribute to international conferences, such as:

Academy of Marketing (annually in July)
Global Fashion Conference (annually in November)

Our aim

We aim to explore lifestyle and experience sites to better understand how consumers make this meaningful and how to ensure lifestyles and experiences can be more inclusive and embrace diversity.

Books

Choe, J., & Lugosi, P. (2023). Migration, Tourism and Social Sustainability, Routledge.

O’Regan, M. (2023), Backpacking Culture and Mobilities: Independent and Nomadic Travel, pp. 271-296. Bristol: Channel View Publications.

Ritch, E.L., Canning, C. and McColl, J. Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation. Edited book. Emerald. Published May 2023.

Ritch, E.L. and McColl, J. (2021). New Perspectives on Critical Marketing and Consumer Society. Emerald Publishing.

Book chapters

Davies N. (2023) Walking the Talk: Collecting Data in Situ on Walking Tourists In Sage Research Methods: Business. SAGE Publications, Ltd., https://doi.org/10.4135/9781529670509

Morozova D. 2023. Fashion and technology: a concern over wearables’ environmental and social implications. In A. Ritch, J. McColl and C. Canning (Ed.) Pioneering New Perspectives in the Fashion Industry: Disruption, Diversity and Sustainable Innovation. Emerald. Published May 2023.

O’Regan M. (2023) After the pandemic: future directions for backpacking and backpacking research. In O’Regan, M. (Ed), Backpacking Culture and Mobilities: Independent and Nomadic Travel, pp. 271-296. Bristol: Channel View Publications.

O’Regan M. (2023) Introduction: backpacking – a tired narrative or new beginnings? In O’Regan, M. (Ed), Backpacking Culture and Mobilities: Independent and Nomadic Travel, pp. 1-40. Bristol: Channel View Publications.

O’Regan M. (2023) Thirty years of backpacker research: a systematic literature review. In O’Regan, M. (Ed), Backpacking Culture and Mobilities: Independent and Nomadic Travel, pp. 41-71. Bristol: Channel View Publications.

Siddiqui, N.Q., Ritch, E.L. and Canning, C. (2023). Impact of COVID-19 on Fashion Consumption: A Generational Perspective. Fashion and Climate Change, Ethics International Press, Edited by Patsy Perry, Manchester Fashion Institute, Manchester Metropolitan University.

Bytoff M.P. and Ritch, E.L. (2023). Exploring the Perceptions of Climate-Aware Generation-Z towards Fast-Fashion’s Greenwashing for the Climate Crisis. In: Eds Brandtrup, M., Dana, L-P., Caratù, M., Ryding, D. and Vignali, G. The Garments Economy: Understanding History, Developing Business Models, and Leveraging Digital Technologies. Springer Nature: Switzerland.

Weber, N and Ritch, E.L. (2023). Why Did I Buy This?”: An Exploratory Study into Fast Fashion Consumers’ Emotions and Behaviours in the Context of Impulse Buying. In: Eds Dana, L.P., Boardman, R., Salamzadeh, A., Pereira, V. and Brandstrup M. Fashion and Environmental Sustainability: Entrepreneurship, Innovation and Technology’. De Gruyter.

Ritch, E.L. (2023). Sustainable fashion marketing: Green or Greenwash? In: Marketing Fashion: Critical Perspectives on the Power of Fashion in Contemporary Culture. Edited by Karin M Ekström. Routledge.

Ritch, E.L. and Hallinan, M. (2022). Crafting communities: A haven for escapism and well-being. In: Eds Cantista, I. and Delille, D. The Legacy of Fashion: Past, Present and Future, Routledge.

Smith, AMJ, and Lawrence, R. (2023) Engaged Scholarship: An Integrated and Participative approach to Student Employability. HE Advance Employability Symposium. In A Case Study Compendium; Contemporary. Practices and Initiatives in Employability Edited by Edited by Stuart Norton and Maria Romero-González.

Smith, A.M.J, Thomson, J. Kole, M. and Campbell-Perry. S (2022) A Case-based Transformative Framework for Online Collaborative and International Entrepreneurship Education. In: Hyams-Ssekasi D., Yasin N. (eds) Technology and Entrepreneurship Education. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-84292-5_9.

Publications

2024

Mesek, M., Pérez-Landa, A., Smith, A.M.J., Sheikh, S., Stouraitis, V. (2024 in press) Mind the Gaps: Challenges of Implementing Policy for Scotland’s Rural Third Sector. The International Journal of Entrepreneurship and Innovation.

2023

Connell, C., Marciniak, R. Drylie Carey, L. (2023) The effect of cross cultural dimensions on the manifestation of customer engagement behaviours. Journal of International Marketing, (31) 1, pp 32-48. https://doi.org/10.1177/1069031X221130690

Davies, N., Robbins, L., Baxter, D., Viol, M., Graham, A. and Halas, A. (2023), Charting the bounce-back of community events: a case study in Scotland. International Journal of Event and Festival Management https://www.emerald.com/insight/content/doi/10.1108/IJEFM-03-2023-0024/full/html

O’Regan, M. (2023). Off the Grid and on the Road in Europe Living in an Age of Uncertainty and Polycrisis. Anthropological Journal of European Cultures, 32(2), 1-22. https://doi.org/10.3167/ajec.2023.320202

O’Regan, M., & Choe, J. (2023). #overtourism on Twitter: a social movement for change or an echo chamber?. Current Issues in Tourism, 1-14. https://doi.org/10.1080/13683500.2022.2047161

Redwood, M. E., Smith, A. M. J., Steiner, A., and Whittam, G. (2023). Community wealth building or local authority rhetoric? Local Economy, 0(0). https://doi.org/10.1177/02690942231171657

Ritch, E.L. and Siddiqui, N.Q. 2023. Fashioning the Circular Economy with Disruptive Marketing Tactics Mimicking Fast Fashion’s Exploitation of Social Capital: A Case Study Exploring the Innovative Fashion Rental Business Model “Wardrobe”, Sustainability, 15(19), 14532; https://doi.org/10.3390/su151914532

Sebastián Sánchez-Castillo, Esteban Galán-Cubillo & Lindsey Drylie-Carey (2023) Unmuting leadership: the impact of Zelensky’s social media strategy at the inset of the Ukrainian War, Journal of Risk Research, https://doi.org/10.1080/13669877.2023.2194900

Sherriff, G., Blazejewski, L. and Davies, N., (2023). ‘Why would you swap your nice warm van, where you can eat your butties and listen to the radio?’ Mainstreaming a niche of cycle logistics in the United Kingdom. Energy Research & Social Science, 99, p.103062. https://www-sciencedirect-com.gcu.idm.oclc.org/science/article/pii/S2214629623001226

Vänskä, A., Mickelsson, S., Morozova, D., Härkönen, H., Gurova, O. and Pirjatanniemi, E. (2023). Arctic childhood in data-driven culture: Wearable technology and children’s right to privacy in Finland, Critical Studies in Fashion & Beauty, Special Issue: ‘Arctic Fashion’, 14(2), 261–83, https://doi.org/10.1386/csfb_00067_1

2022

Morozova D. and Gurova O. (2022). How the practice of commercializing comes together and falls apart in a market of wearable technologies, Journal of Consumer Culture, 22(3), 674-691.

Jarratt, D., Gammon, S., Davies, N. and Ward, J. (2022) Being at leisure in blue spaces: the role of leisure in amplifying the well-being benefits of the seaside Coastal Studies & Society https://journals.sagepub.com/doi/full/10.1177/26349817221134439

Gilani, S. A. M., Duncan, P., Smith, AMJ. & Yasin, N., (2022) What is Remote-rural and why is it important? World Review of Entrepreneurship, Management and Sustainable Development. https://doi.org/10.1177/1465750320944702

Ritch, E.L. 2022. Hero’s and Villain’s: Children’s Stories of Eco-school Learning as a Scaler Social Site for Sustainability Practice. Journal of Marketing Management. 39(7-8): 521-549, https://doi.org/10.1080/0267257X.2022.2120060

2021

Ritch, E.L. (2021). Consumer Interpretations of Fashion Sustainability Terminology communicated through labelling. Journal of Fashion Marketing and Management. https://doi.org/10.1111/ijcs.12756

Cairns, H., Ritch, E.L. and Bereziat, C. (2021). Think Eco, Be Eco? The disparity between attitudes and behaviours of millennial fashion consumers. International Journal of Consumer Studies (2*). 46(4): 1262-1277. https://doi.org/10.1111/ijcs.12756

Stadler, A., and Smith, AMJ., (2021). Entrepreneurship Education in Brazil: Brazilian and Scottish Approaches to Policy and Provision in Vocational Education. Journal of Small Business and Enterprise Development. 31(2), 81–89. https://doi.org/10.1177/0950422217693963

Smith, AMJ., Duncan, P., Edgar, D., and McColl, J., (2021) Responsible and sustainable farm business: Contextual duality as the moderating influence on entrepreneurial orientation. The International Journal of Innovation and entrepreneurship. https://doi.org/10.1177/1465750320944702.