Department of Fashion, Marketing, Tourism and Events

The Department of Fashion, Marketing, Tourism and Events (FMTE) has a distinctive emphasis on vocational areas related to consumer lifestyles, products, experiences and activities. With a portfolio of seven courses at undergraduate and postgraduate levels, FMTE is well established and known for its business expertise, creativity and academic competence relating to the needs of associated industry and sector areas. The staff comprises academics and practitioners with a focus on ‘real-world’ teaching, research, business and community engagement.

FMTE staff work with external organisations to enhance the student experience and to develop a strong profile of graduate attributes, industry-relevant abilities, business acumen and well-developed interpersonal and communication skills. Graduates are therefore equipped with distinctive knowledge and skills to meet the challenges of today’s global business environment and gain relevant experience by working with companies on live projects and placements as well as engaging in study trips, learning journeys, master classes, competitions and collaboration with public, private and third sector organisations. This is endorsed by professional body memberships and accreditations.

Fashion at Glasgow Caledonian was established almost 100 years ago in the former Queen’s College and the department offers a well-established portfolio of fashion courses that combine theoretical learning and practical experience to give graduates the creative, entrepreneurial and practical skills required to become leaders in the business of fashion, whether in design, management, manufacturing, branding/marketing or merchandising. The fashion studios are equipped with industry-standard facilities for fashion design, CAD and production and an annual showcase event profiles students’ work in fashion design, branding and marketing.

Accreditations

Marketing is offered at undergraduate and postgraduate levels and is distinguished in FMTE by the applied aspects and input from industry. The Marketing course and MSc International Fashion Marketing are accredited by the Chartered Institute of Marketing (CIM) allowing students exemption from one of the three modules required for the professional diploma. The department also works closely with the Marketing Society Scotland (MS) which provides workshops, mentoring and competition opportunities and supports the student-led GCU Marketing Society (MACU).

International Tourism and Events Management is offered at undergraduate and postgraduate levels where it is ranked first in Scotland and fourth in the UK by the Guardian University Guide 2021 league tables. Teaching is delivered by a research-active team including staff from the Glasgow Caledonian University Moffat Centre for travel and tourism research and business development. Students gain experience through company-sponsored projects, learning journeys and participation in events.

Research

The department research group, ‘Consumer Lifestyles and Experiences’, explores interdisciplinary themes of fashion, marketing, events, tourism, retailing and food with a focus on consumer lifestyles and experiences. Research is underpinned by the United Nations Sustainable Development Goals and is disseminated at international conferences (Global Fashion Conference; Academy of Marketing) and in international academic journals. Research themes include sustainability in primary and redistribution markets; ideology and ethical practice; co-creation, volunteering and community initiatives; retailing; customer engagement; social and digital marketing, branding and internationalisation; creative process, identities and the body; and spaces for consumption and experience.

Recent examples of research activities are:

Participation of 4 FMTE staff in the World Design Capital – future of Fashion - Valencia –October 2022
SFES Sustainable Fashion Employability Skills ERASMUS+ project led by FMTE staff
FMTE will host the Global Fashion Conference at GCU in November 2023

Explore our research

Degree courses

MSc

Marketing

Mode of study	Duration	Start date	Location
Full time	1 year	Sep 26	Glasgow

Learn about global issues in marketing and digital media, branding, consumer behaviour and communications. Develop an ethical approach to marketing decision making. Choose to progress to a career in social media, marketing or digital marketing.

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Award	Mode of study	Duration	Start date	Location
MSc	Full time	16 months	Jan 27	Glasgow

BA (Hons)

International Marketing

Mode of study	Duration	Start date	Location	UCAS code
Full Time	4 Years	Sep 26	Glasgow	3G5B

Companies across the globe rely on marketing professionals to develop strategy, innovation, engagement and sales. Choose a future filled with creativity and opportunity.

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Award	Mode of study	Duration	Start date	Location	UCAS code
BA (Hons)	Full Time	4 years	Sep 27	Glasgow	3G5B

MSc

International Fashion Marketing

Mode of study	Duration	Start date	Location
Full time	1 year	Sep 26	Glasgow

Progress your skills and knowledge in marketing and business by working closely with industry leaders and academics to gain the skill set needed to excel in the world of global fashion.

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Award	Mode of study	Duration	Start date	Location
MSc	Part time	2-3 years	Sep 26	Glasgow

Award	Mode of study	Duration	Start date	Location
MSc	Full time	16 months	Jan 27	Glasgow

Award	Mode of study	Duration	Start date	Location
MSc	Part time	2-3 years	Jan 27	Glasgow

MSc

International Tourism and Events Management

Mode of study	Duration	Start date	Location
Full time	1 year	Sep 26	Glasgow

Develop critical management skills for decision making in the tourism and events sectors, and progress to a career as a specialist with employers such as Historic Scotland, Hilton Worldwide and the Olympics.

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Award	Mode of study	Duration	Start date	Location
MSc	Full time	16 months	Jan 27	Glasgow

BA (Hons)

International Tourism and Events Management Pathway

Mode of study	Duration	Start date	Location	UCAS code
Full Time	4 Years	Aug 26	Multiple Locations	N821

Study an HND at college for two years and progress to Year 3 of this degree. You can become an international Tourism or Events Manager by studying the creation, management and delivery of successful events and tourism initiatives at degree level.

MSc

International Marketing

Mode of study	Duration	Start date	Location
Full time	1 year	Sep 26	London

Progress your career in international marketing in an increasingly fast-evolving global sector. You’ll specialise in digital marketing, communication and innovation to gain the skill set you need to succeed.

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Award	Mode of study	Duration	Start date	Location
MSc	Part time	2-3 years	Sep 26	London

Award	Mode of study	Duration	Start date	Location
MSc	Full time	16 months	Jan 27	London

Award	Mode of study	Duration	Start date	Location
MSc	Part time	2-3 years	Jan 27	London

BA (Hons)

Fashion Design with Business

Mode of study	Duration	Start date	Location	UCAS code
Full Time	4 Years	Sep 26	Glasgow	8U9N

Using your creativity and innovation skills, you can study textiles, illustration, CAD, design and production, together with business and marketing at degree level. Progress to an exciting career as a designer or start your own fashion business.

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Award	Mode of study	Duration	Start date	Location	UCAS code
BA (Hons)	Full time	4 years	Sep 27	Glasgow	8U9N

BA (Hons)

International Fashion Branding

Mode of study	Duration	Start date	Location	UCAS code
Full Time	4 Years	Sep 26	Glasgow	W2N5

This course is your gateway into one of the world’s most dynamic industries. It combines creative flair with strategic business thinking, helping you develop the skills and confidence to shape the fashion industry of tomorrow.

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