Trends in Tourism
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The tourism industry needs to adapt to the evolving trend of tourists searching for innovative, personalised, and exciting experiences rather than traditional options that involve passive engagement. These trends bring new and often unseen challenges, threats, and opportunities for the travel and tourism industries.
This module builds on and considers fundamental and advanced topics in tourism trends as well as emerging trends that will shape the future of travel and tourism. It will allow you to identify the needs of the industry and respond to these trends by understanding how to engage with tourists and better design their services.
You'll also delve into the history of special interest tourism investigate current trends and explore potential future developments which will continue to be influenced by significant social, economic, political, environmental, and technological changes.
Fundamentals of Financial Management for Decision Makers
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The emphasis in this module is on the understanding of basic functions of accounting and finance within an organisation. You'll gain an understanding of both theory-based processes, such as internal controls and decision-making, as well as functions with more practical elements such as taxation and ratio analysis.
Digital Content Creation
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Quality content creation, development and market analysis is key to the success of any organisation and this module offers an in-depth knowledge and understanding of content creation for marketing. Content creation skills acquired on this module can be applied in other areas of your course and you'll develop employability skills that will support you in the professional digital marketing environment.
You'll acquire practical and applied skills in audio and video content creation, develop an understanding of the meaning, purpose and use of these. You'll look at campaign development and marketing, encapsulating the essence of customer experience and engagement. You'll also critically examine the concepts of digital marketing and content creation as it's applied in small and large organisations, consider practical solutions to enhancing the digital representation of companies, and examine key issues associated with digital marketing in organisations where resources are limited
This module will dive into the use of technology and the development of technological skills as essential to creative marketing industries. In tutorials, you'll develop digital skills involving the use of tools including online CAD packages to create, manipulate and present digital visualisations.
Finally, you'll explore the practical application of your digital marketing skills to conceptualise, design and present a digital communications campaign where you'll be required to demonstrate the value of the creation of a digital communications strategy to the client organisation.
The Event Industry and Typologies
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This module considers the various components and stakeholders that make the events industry. You'll explore the complexity and breadth of the sector, and will make connections and linkages between the attributes within any event destination. You'll also develop new knowledge of roles involved in delivering events, and the influence events can have on stakeholders
You'll be introduced to innovations and practices in response to the dynamic, ever-changing event environment, and you'll gain skills to adapt to the diversification and developments in the sector. It'll expose you to the importance of reflecting on the practice and delivery of events from an organisational perspective.
The module will create a unique experience for you to engage with an event and consider the opportunities, challenges, and innovations you experience. As a professional, this module will create opportunities to identify challenges and propose solutions that'll benefit both consumers and organisations.
Tourism and Event Operations
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The module is designed to enable you to deepen your understanding of the operations and operational issues facing management in the delivery of goods and services within the tourism and events industries.
You'll be introduced to operations management principles with a particular focus on service operations management and reflect on the role of the operations manager within organisations.
It takes a service-design approach to operations management, and you'll consider the role of the customer in operations management, along with the concept of value – from value creation to value destruction - as well as quality, and how to measure and manage it.
Organisational Risk and Resilience
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The module aims to examine the role of the risk management and its practical implementation within a range of commercial and public sector organisations. It builds a knowledge of key concepts and definitions surrounding risk management whilst demonstrating practical application of key control theories, such as Enterprise Risk Management and other alternative risk management approaches and goes beyond it by combining more rigorous academic framework with practically oriented topical risk management issues and case studies. The syllabus focusses on contemporary risk management concepts and ideas, which are equally important for public and private sector organisations. This is supported with the use of current and new private and public sector case studies which will be used to examine the development, facilitation, implementation and execution of key risk matters.
Social Media Marketing
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This module explores the role of social media in global marketing, focusing on how organisations can use these platforms to understand consumer behaviour and create effective marketing strategies. You'll evaluate the challenges and opportunities in leveraging social media for content creation and engagement, while developing skills in digital tools to analyse marketing metrics. The module also covers social media research methods, and how to use them to design impactful campaigns. Ethical and legal issues, such as data protection and digital footprints, are also addressed in line with SDGs 4, 16, and 17.
Learning and Development for Individuals, Organisations and Society
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On this module you'll develop an understanding of the concepts, issues and stakeholders associated with learning and development at three distinct levels – individual, organisational, and societal.
Starting with individual learning, you'll develop an understanding of adult learning theory which underpins effective learning provision. You'll also develop understanding of the use and implementation of reflective practice as a learning approach and will undertake reflective critical analysis of yourr own personal development, your attitudes to learning, and opportunities for ongoing development.
The second theme – organisational learning – begins with discussion of the learning organisation culture followed by examination of the process used to design, deliver, and evaluate organisational learning interventions. Current contemporary organisational learning topics such as digital learning, leadership development and knowledge management will also be considered.
The final theme – learning and society – analyses the impact of individual and workplace learning on wider society. This theme discusses the stakeholder perspectives and responsibilities in learning as well as examining current national learning initiatives as well as outlining various international approaches to learning.
You'll apply learning and development theory to the design, facilitation, and evaluation of a student-led learning event and will develop reflective learning skills through the completion of a reflective activity as part of module assessment and you'll also engage critically with some key learning concepts as part of the assessment.
Fundamentals of Sustainability
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For businesses and societies to respond to the rapidly changing environmental and economic context, transformational change is necessary across all levels and sectors. This module introduces you to the concept of sustainability, including key terms, core issues, organisational challenges and contemporary goals.
