Destination Developing Management and Marketing
arrow_forward
Destinations are in a continuous process of reinvention to retain a competitive advantage on the world scene. This module will give you a solid foundation of the concepts associated with developing, managing, and marketing places as destinations and equip you to think from the perspective of destination marketers.
Through the central concept of destination image, this module examines the concept of strategic sustainable destination development from a management and marketing perspective within the competitive global-local nexus. You'll identify and analyse in detail how these two perspectives have been integrated in a variety of destinations to enhance global competitiveness.
You'll explore the contribution and importance of tangible and intangible elements, stakeholders from the private, public, and third sectors, the community, and the media, and you'll develop analytical skills including the coordination of a destination through the tourism industry’s sectors, their relationships with each other, and the opportunities and challenges they face.
Creating and Designing Experiences
arrow_forward
This module examines experiential consumption, examining the role of creativity, design, and innovation in creating unique environments, products, and experiences. It explores the creative processes and analyses how organisations use a sensory experience in designing tourism and events experiences.
You'll be introduced to theoretical concepts, such as symbolic interactionism, that underpin creativity to examine how this can be translated to develop products and services that meet the needs of specific consumer groups engaged with experience design.
The module continues with a detailed examination of testing the feasibility of design ideas and the application of experience design in implementing a range of events with reference to the use of specific design practices with the context of several exemplar events. You'll use the skills and knowledge gained via this module to enhance your performance in their delivery of live events.
Tourism and event policy and development
arrow_forward
Tourism and events policy and development are at the heart of the organisation of resources, people and businesses in the tourism and events sector. Policies drive change at the international, national, regional and local levels, and destinations use tourism and events as a development tool, for a myriad of complex economic, political and social reasons.
You'll be introduced to the organisations, stakeholders, decision-making entities and funding bodies which shape the tourism and events industry and gain understanding of resourcing and the policy landscape from local to international level, and develop critiques of the use of event tourism bidding strategies for growth by destinations. The global north and south contexts to development will be analysed and the concept of fairness and the SDGs applied to the industry’s ongoing development.
Event Planning and Delivery: Festival of the Common Good
arrow_forward
The Festival of the Common Good is a series of activities delivered by students to raise money for local charities. It encourages students to showcase their design and management skills to deliver events while fostering community and civic enterprise behaviours.
You'll engage in event management planning and the staging of the event. You'll be taught the practical skills and conceptual knowledge required to run a successful event, and you'll engage in planning and delivering an event that's targeted at a specific audience and commercially viable.
Management accounting for decision makers
arrow_forward
The module covers the role of management accounting in decision-making. The main topics will include financing a business, costing methods, pricing strategies, budgeting, variance analysis, project management, strategic management accounting and decision making.
Citizenship and Community Participation
arrow_forward
Citizenship and Community Participation provides you with real-world experience in addressing complex community issues through social innovation. Focusing on grassroots organisations and social projects, you'll assess their impact on society and evaluate the role of social enterprises in tackling today's challenges. Using theory and frameworks, you'll reflect on your contributions to profit, people, and the planet. This module enhances civic awareness, sustainability, and employability skills, preparing you for contemporary graduate roles.
Managing People and Diversity in Work
arrow_forward
This module introduces concepts relating to diversity, diversity management, inclusion, equality and equity and their application to working within, and also leading, increasingly diversified workforces and teams.
The module initially introduces you to key concepts within equality, diversity and inclusion (EDI) and also enhances awareness of your own self-identity, perceptions, prejudices and aspects of privilege. The module addresses stereotypes, discrimination, the nature and effectiveness of UK equality legislation and introduces the protected characteristics within the law.
The latter part of the module critically examines the management of EDI in practice, examining motivation and engagement, teamwork, leadership, communication and conflict in relation to diverse workforces. The module concludes with analysis of good practice and the organisational prerequisites for effective diversity management and genuine employee inclusion.
Project Management
arrow_forward
This module covers project management in the business environment, equipping you with both technical and soft skills. You will learn the fundamentals of project management, including business case development, selection processes, and scheduling, as well as risk and stakeholder management. Emphasising collaboration and leadership, the module also introduces project management software for planning and monitoring projects. This practical approach will help you to develop transferable skills for future managerial roles
Work Experience Placement
arrow_forward
This module offers practical work experience in a relevant sector, helping you to develop your knowledge, skills, and employability. It aims to encourage you to take on challenging placements that enhance existing abilities and prepare you for future employment.
Food for Thought
arrow_forward
Food is not only an essential element of daily life, but is core also to today's leisure society and tourism experience. This module will consider the social and cultural significance of food not only as a niche market but also as intangible cultural heritage or terroir.
You'll be introduced to the work of key social theorists as well as be exposed to the language of food, so you can understand the place of food in society and within the tourism/hospitality arenas. You'll reflect on food as a marker of identity and differentiation at the personal level, as well as in a global-local tourism context. Current management and marketing trends, issues and challenges of food will also be considered, encompassing sustainability, supply chain and waste, amongst others.
You'll then attempt to apply their learning to the food tourism/hospitality field to better understand the role and importance of food to all stakeholders concerned from food producers to consumers, destination marketing organisations, governments and operators. This will be achieved through the analysis of a wide range of case studies from across the world.
