This module will investigate the role of strategic management and its influence on global and national strategies of CnP enterprises. Strategic management and associated processes will be considered in light of internal and external factors. Current best practice will be reviewed and contextualised with reference to the Construction and Property industry. Particular issues related to applicable analytical techniques will be reviewed and evaluated. Strategic management concepts and competitive and corporate strategies will be analysed and applied to the Construction and Property Industry. The role of culture in strategic management will also be examined.
On successful completion of this module students should be able to:
1. Critically analyse the role that the macro and micro environment factors play in the strategic positioning of CnP enterprises
2. Critically evaluate the internal and external influences acting upon a diverse industry like construction.
3. Understand and apply general strategic management concepts and competitive strategies to CnP enterprises
4. Critically evaluate corporate strategies including diversification and internationalisation to CnP enterprises
5. Critically evaluate strategic decisions taken by CnP enterprises within various sectors of the construction industry.
6. Appraise the impact of culture upon CnP enterprise strategic management.
A1, A2, A3, A4, A5, B1, B2, B3, B4, B5, B6, C1, C2, C3, C4, C5, C6, D2, D3, D4, D5, D6, E1, E2, E4, E5
Seminars will be supplemented by case reviews and personal study. The approach to learning used within this module will mirror that of the entire programme. A number of tasks will be used to structure the learning process and to provide a context for the analysis of the substantive content. Students will be directed to wider sources of readings, including industry-based reading content. They will be encouraged to interact with each other through class group discussion and online discussion board. Associated with this they will produce formative and summative outputs for each task. They will receive regular feedback from their tutors.
Staff within the school have considerable experience in supporting students who have/experience difficulties, and work closely with the University student support services to ensure that appropriate support is provided to suit each student's individual needs. A number of strategies have been adapted as required to allow such students to fully participate in their programme of study.
D2 ICT
D3 Communication skills, written, oral and listening
D4 Time management (organising and planning work)
D5 Utilising labour market information
D6 Cognitive/intellectual skills
E1 Independent working
E2 Information retrieval skills
E4 Group working
E5 Critical thinking and problem solving