Module detail

SHE level	M
SCQF credit points	15
ECTS credit points	7.5
Module code	MMW226522
Module Leader	Allison Wylde
School	GCU London
Subject	GCU London School Office
Trimester	A (September start)

Summary of content

The module is designed to provide an in depth and critical understanding of product and service innovation and the contribution of an entrepreneurial mind-set. Further, students explore contemporary issues associated with the complexity of global logistics i.e. sourcing and distribution of products and services. The module explores the characteristics of products and services. It examines the interconnection of an entrepreneurial mind-set and its role in the process of innovation. Students explore the complexity of dynamic logistics to delivery customer value. A range of sourcing specific topics such as international, out- and multi-sourcing including associated risks and contemporary issues are explored. Also, in terms of distribution, students examine the complex choices of retailing formats and associated challenges incl. transportation and customs procedures. Further, barriers such as import/ export quota for products or international mobility restrictions for service delivery are critically evaluated. In consideration of contemporary issues students will develop effective and responsible marketing practices for product and service innovation, sourcing and logistics. In summary, the module aims to examine the process of innovation and critically evaluate effective and responsible practices and solutions for global marketing logistics.

Module details

Theoretical concepts are delivered through the lecture programme. These concepts are further evaluated and applied in a series of intensive seminars, which encourage students to actively participate, work in teams and present ideas. All class activity requires prior directed reading and preparation. A range of case studies will be utilised to underpin the different stages of the process with real-life scenarios. The module promotes independent learning in both class and assessment activities. Further, mentoring sessions support the students in their assessment efforts for direct formative feedback on their progress. The assessment tools are designed to promote creativity, analytical skills of real-life situations and require students to apply ethical and sustainable business thinking and professional skills to present an effective and responsible marketing solution. In the initial stage in groups, students present a concept for an innovation that delivers clear, novel customer value in recognition of the sensitivity of intellectual property in innovation, students will develop the necessary skills to manage their group work through a peer-group evaluation process (i.e. minute meetings, record individual contributions, record formal roles and responsibilities, etc.). Subsequently, students work individually on a responsible and effective global logistics plan (report) to deliver customer value of their innovation concept. The assessment process is supported with mentoring sessions at each stage of the process. Both academic and industry speakers are utilised to enhance the teaching and learning strategy, supporting a contemporary, challenging and industry-relevant curriculum. Online learning can be used to complement face-to-face learning in a blended delivery and also as a pure online mode through the GCU Learn Blackboard VLE. The online pedagogic approach involves the use of uploaded learning materials, learning activities and engagement through both synchronous and asynchronous tools including discussion boar

Module structure

Activity	Total hours
Lectures	24.00
Tutorials	2.00
Seminars	12.00
Independent Learning	72.00
Assessment	40.00

Assessment methods

Component	Duration	Weighting	Threshold	Description
Course Work001		30	45	Presentation (Group or DL individual with group discussion) - presenting an ethical product or service innovation (max15
Course Work002		70	45	Report (Individual) - 2500 words presenting an ethical sourcing distribution plan

Academic essentials

Innovation and Global Marketing Logistics

Summary of content

Module details

Module structure

Assessment methods