Understanding TV Markets

SHE level 11
SCQF credit points 15
ECTS credit points 7.5
Module code MMP330727
Module Leader Catriona Miller
School Glasgow School for Business and Society
Subject Media and Journalism
Trimester A (September start), B (January start)

Summary of content

This module will orient students to in the potential television marketplaces for their writing, with the focus on enabling students to produce work that is ‘commissionable’.
In this context ‘television’ is understood in the widest possible sense: linear broadcasting, UK public service broadcasters, non-linear broadcasting, commercial streaming services (e.g.
SVOD, TVOD) and other forms of online storytelling.
The module will explore the issues that affect commissioning decisions, such as channel and company branding, budgets, audiences, scheduling, and elements of regulatory and policy issues that affect commissioning. Content will explore international and domestic UK markets.

Module details

Module structure

Activity Total hours
Lectures 11
Tutorials 0
Practicals 22
Seminars 0
Independent Learning 98
Assessment 19
Placement 0

Assessment methods

Component Duration Weighting Threshold Description
Course Work001 100 45 CW1: Individual presentation of the marketplace context for an original idea, plus questions. (30mins)