Summary of content

International business has grown substantially in recent decades with more and more companies seeking opportunities that developments in global trade have to offer. To compete effectively in this arena, managers need to understand the challenges that international business presents and make informed choices around global strategies. The emergence of globalisation has simultaneously given rise to global enterprises seeking competitive advantage through the formulation and implementation of effective global strategies. Further, strategic aims need to be achieved within a context of sustainability as the business community transitions towards a net zero carbon target to help tackle climate change. The aim of this module is to deliver an understanding of the dynamic global trading environment and the development of global strategies that global enterprises use to gain and sustain a competitive advantage within the emerging ethos of global sustainability. The opportunities, challenges, and tensions associated with achieving economic, social and governance goals underpins the learning around managing these at the strategic level. The module helps develop an entrepreneurial mindset by identifying opportunities in the global economy; enhances the principles of responsible management by better understanding global social trends, ethical business behaviours and issues of sustainability.

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