Key principles
Visual communication utilising time, motion and space motion literacy choreography of visual elements, rhythm/pattern, colour, contrast
Motion Graphics Techniques
Keyframe Animation, Compositing, Layers, Camera Tracking, Motion Tracking, Masks
Chroma and Alpha Keying, 2D and 3D space. Lighting, Rendering, Special Effects.
Technical Issues:
File formats, resolution, frame rate, aspect ratio, consideration for outputs
Production Processes: Research, Conceptualisation, Design, Storyboarding, Preparation of Assets, Animatics, Compositing, Audio Synchronisation, Production planning and workflow, Post Production
Motion Graphics in context
Historical and contemporary motion graphics
Titling & Kinetic Typography
Screen media: Broadcast TV, film, advertising, idents
On successful completion of this module, students should be able to:
1. Recognise and apply the key principles and techniques in the creation of motion graphic sequences
2. Demonstrate knowledge of production processes and technical issues for motion graphics
3. Design, plan and create a short motion graphic sequence using appropriate digital production methods
4. Evaluate examples of motion graphics practice designed for a range of screen based media and purposes
5. Critically evaluate their own work with respect to quality and professional standards
The University 'Strategy for Learning' documentation has informed the learning and teaching strategy for this module. The module material will be introduced through lectures, while practical exercises will be offered to students for sessions in digital design studios equipped with industry standard software. Seminars will be used to review students' work in group and peer feedback sessions and help clarify and elaborate on both the lecture material and the practical exercises.
Full use will be made of GCU Learn to provide lecture-based and related study materials, along with sample solutions of seminar and practical exercises, thus encouraging the development of independent learning and allowing self-reflective feedback on student performance. Staff-based feedback on student performance for submitted work will be provided in line with the University feedback policy, with summative feedback and grades on the coursework assessment utilising GCU Learn. The additional interactive discussion features of GCU Learn may be utilised, as appropriate to the module, to stimulate independent and flexible student learning outwith scheduled class time.
Practice based exercises in digital media studios to include group interaction and individual practice in motion graphic production techniques. In the studio environment, students will be expected to meet interim deadlines for design and planning and share their digital practice with peers. Individual independent study, practice, and directed learning will be utilised. Formative tasks, tutor/peer critiques are integrated into the learning process. VLE (GCU Learn) will be used to disseminate course materials with supporting notes, assignments, exercises and external web links to professional practice and online tutorials.
Lectures require A/V projection equipment for PC, DVD, video display and internet access.
Specialist knowledge and application
Critical thinking and problem solving
Critical analysis
Communication skills, written, oral and listening
Effective information retrieval and research skills
Computer literacy
Self confidence, self discipline & self reliance (independent working)
Awareness of strengths and weaknesses
Creativity, innovation & independent thinking
Presentation skills
