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Summer School - Marketing for the Fashion Industry (10)
SHE level
3
SCQF credit points
10.0
ECTS credit points
5.0
Module code
M3N225332
Module Leader
Margie Shields
School
Glasgow School for Business and Society
Subject
Fashion and Marketing
Trimester
C (May start)
Summary of content
The overall aim of the module is to provide an introduction to the nature and characteristics of contemporary fashion marketing and retailing in today's society. This module explores the dynamic nature of the sector, drawing upon the theories of marketing, fashion buying, branding, merchandising, fashion production systems, ethics and consumer trends. An awareness of the design and creative elements of fashion is also developed.