Summer School - Marketing for the Fashion Industry (10)

SHE level 3
SCQF credit points 10.0
ECTS credit points 5.0
Module code M3N225332
Module Leader Margie Shields
School Glasgow School for Business and Society
Subject Fashion and Marketing
Trimester C (May start)

Summary of content

The overall aim of the module is to provide an introduction to the nature and characteristics of contemporary fashion marketing and retailing in today's society. This module explores the dynamic nature of the sector, drawing upon the theories of marketing, fashion buying, branding, merchandising, fashion production systems, ethics and consumer trends. An awareness of the design and creative elements of fashion is also developed.

Module details

Module structure

Activity Total hours
Lectures 16.00
Practicals 8.00
Seminars 8.00
Independent Learning 56.00
Assessment 12.00

Assessment methods

Component Duration Weighting Threshold Description
Course Work001 50 35 Group Presentation - 20 Minutes
Course Work002 50 35 Individual Report - 1500 words.