Summary of content

This module seeks to stimulate the imagination, point out noteworthy areas of interest and provide the foundations to understanding the complex world of tourism and events. The module is developed to have students consider key questions: What do we understand by tourism and events? What are the different components that constitute the tourism and events? This module considers the various components that make these industries, including the consumer (the tourist or event participant for example), the destination, visitor attractions, transport providers and infrastructure, etc. Students will understand the complexity and breadth of the sector, and will make multiple connections and linkages between the attributes within any tourism/event destination. In addition, students will develop new knowledge of the roles available to them, as future leaders in the sector.

This introductory module will enable students to develop the foundations that will support future, practical, academic study and information literacy skills to enable the full achievement of learning outcomes at the module and programme levels.


Summary of how PRME-related issues / topics are covered in this module:

This module introduces tourism and event from local and global understandings and perspectives. As these industries employ 1 in 11 people in the world, the module will introduce responsible management and sustainable management concepts which will be developed over the entire course.

Module structure

Assessment methods