Principles of Marketing

SHE level 1
SCQF credit points 20.0
ECTS credit points 10.0
Module code M1N525493
Module Leader Joe Docherty
School Glasgow School for Business and Society
Subject Fashion and Marketing
Trimester A (September start)

Summary of content

This module introduces students to the principles of marketing and the central role of the consumer in marketing within different types of organisations. It provides an introductory understanding of the key decision areas in marketing and offers an overview of some of the challenges facing marketers in the 21st century.

Summary of how PRME-related issues / topics are covered in this module :
This module will examine some of the ethical issues surrounding marketing in terms of consumerism and marketing communications. It will also consider the company's perspective of ethical marketing.

Module details

Module structure

Activity Total hours
Lectures 24.00
Seminars 24.00
Independent Learning 112.00
Assessment 40.00

Assessment methods

Component Duration Weighting Threshold Description
Course Work001 50 35 Group Presentation (weeks 7 - 11)
Exam002 1.5 50 35 50 multiple choice questions and 5 short essay questions.