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Principles of Marketing
SHE level
1
SCQF credit points
20.0
ECTS credit points
10.0
Module code
M1N525493
Module Leader
Joe Docherty
School
Glasgow School for Business and Society
Subject
Fashion and Marketing
Trimester
A (September start)
Summary of content
This module introduces students to the principles of marketing and the central role of the consumer in marketing within different types of organisations. It provides an introductory understanding of the key decision areas in marketing and offers an overview of some of the challenges facing marketers in the 21st century.
Summary of how PRME-related issues / topics are covered in this module : This module will examine some of the ethical issues surrounding marketing in terms of consumerism and marketing communications. It will also consider the company's perspective of ethical marketing.
Module details
Module structure
Activity
Total hours
Lectures
24.00
Seminars
24.00
Independent Learning
112.00
Assessment
40.00
Assessment methods
Component
Duration
Weighting
Threshold
Description
Course Work001
50
35
Group Presentation (weeks 7 - 11)
Exam002
1.5
50
35
50 multiple choice questions and 5 short essay questions.