Overview

This course has been developed closely with business leaders to bring you the practical and technical expertise you need to thrive in the dynamic fashion sector.

The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world. Advances in technology and changes in consumer demands, including for greater sustainability have pushed fashion to be more transparent, ethical, and consumer driven.

Through this course, you will gain a deep understanding of international fashion marketing. Key areas of study include:

Circular fashion business models and ethical, responsible leadership.
Consumer behavior and sustainable fashion consumption.
Branding, fashion buying, merchandising, and logistics.
Omnichannel communications, international fashion marketing planning, and strategy.

Our teaching team consists of active researchers with extensive industry expertise, ensuring a seamless integration of theoretical knowledge and practical application. Modules are designed around this approach, incorporating live industry projects, case studies, and insights from guest speakers to prepare you for real-world challenges.

Accredited by the Chartered Institute of Marketing (CIM), this course meets the highest standards of academic and professional excellence, providing you with a competitive advantage in the global fashion marketplace.

You can study this course full-time or part-time, giving you the flexibility to balance your learning with work or personal commitments. You can find more details in the Additional Information section below.

Graduate opportunities

Our graduates have successfully furthered their careers in a variety of exciting roles at leading companies, including NA-KD, Coach, Lululemon Athletica, and ASOS.

Chartered Institute of Marketing

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Australian Marketing Institute

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What you
will study

Core modules

Research project

Download the programme specification

In addition to the core modules that all students must undertake, some courses offer students a choice from a selection of optional modules to shape the focus their degree. Optional modules where available, form part of the overall credit structure of the course.

Download the programme specification for a detailed breakdown of the course structure, including modules, what you'll learn and other useful information.

Terms and conditions

Details of the University’s terms and conditions are available here.

Course
information

Award	Mode of study	Duration	Start date	Location
MSc	Full time	16 months	Jan 27	Glasgow	Enquire Apply
Award	Mode of study	Duration	Start date	Location
MSc	Part time	2-3 years	Jan 27	Glasgow	Enquire Apply
Award	Mode of study	Duration	Start date	Location
MSc	Part time	2-3 years	Sep 26	Glasgow	Enquire Apply
Award	Mode of study	Duration	Start date	Location
MSc	Full time	1 year	Sep 26	Glasgow	Enquire Apply

Please note that admission to GCU is considered on a competitive basis, and the academic entry requirements stated here may be the minimum required to be eligible for an offer.

International students can get information on entry requirements specific to their country in our International Study section.

Minimum academic requirement

UK honours degree 2:2 (or equivalent) in any subject area.

English language requirement

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5

Additional information for international applicants

Entry requirements by country
Application deadlines
English language tests
Knowledge of English - Applicants from a majority English speaking country may not be required to provide further proof of your English language proficiency. Information about this requirement is available on the Student Visa section of the gov.uk website.

Additional information for all applicants

Relevant experience (Recognition of Prior Learning)

GCU's flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course.

If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning (RPL) scheme.

Assessment methods

The course features diverse assessment methods including: live industry assessment briefs, presentations, group work, reports, blogs, marketing simulation, and a final Master's Research Project.

Designed with industry input

This course has been designed with input from industry experts.

Graduate opportunities

GCU fashion graduates have gone on to succeed in a range of organisations around the world securing employment in digital and traditional roles of marketing and communications, buying and merchandising, media planning, brand and social media management and sales in companies such as Tiffany & Co, NA-KD, Michael Kors, Lululemon Athletica, ASOS, Zalando, Hackett, Coach, Jaeger, Marks and Spencer, Moss Bros, TK Maxx and Perry Ellis.

Guest lectures and networking events

The course benefits from regular guest lectures from industry and alumni, live projects, and employability sessions.

Industry-standard equipment

Students on this course will benefit from using industry-standard equipment including Adobe Creative Suite software and trend forecasting and market intelligence databases.

Professional accreditation

This course is accredited by CIM Graduate Gateway.

Work placements

Students on this course will be able to undertake a relevant work experience placement

Professional engagement

Students can also undertake a research-based consultancy option as their Master's Research Project which entails engaging with an industry partner on an industry-relevant topic. (eligibility criteria apply).

Part time study options

You can study this course part-time, giving you the flexibility to balance your studies with work or personal commitments.

The course can be completed over two to three years (depending which Trimester you start) and is designed to support working professionals. You’ll build your qualification gradually, progressing from PgCert to PgDip and finally MSc level. Modules can be combined across trimesters, helping you shape your studies around your schedule and professional development goals.

Alongside teaching, you should expect to spend around 10 hours per week on independent study, depending on your experience and study approach. This includes reading, preparing for assessments and engaging with case materials. The structure is designed to remain manageable alongside employment and other responsibilities, while still supporting strong academic engagement.

Applied learning is a key feature of this programme. If you are a working professional, you’ll be encouraged to draw on your own organisational and professional experience throughout your studies. This helps you apply academic concepts directly to workplace challenges, supporting practical insight and immediate value for employers.

The Masters Research Project gives you the opportunity to focus on an area of direct organisational relevance. This may involve exploring a live issue or strategic priority within your workplace. Your project can produce outputs that help inform decision making within your organisation.

Research-led teaching

Business and management studies research

* Two-thirds of research impact for business and management studies rated as outstanding or very considerable (REF2021)

International Fashion Marketing