Overview
Marketing isn’t just about advertisements and promotions. It’s about understanding people – what they need, what they want, and how they make decisions.
With the rise of digital marketing, artificial intelligence and global branding, the world of marketing is more exciting than ever before. Companies across the globe rely on marketing professionals to drive strategy, innovation, engagement and sales.
Choosing to study International Marketing at GCU means choosing a future filled with creativity and opportunity. Whether you dream of managing global campaigns, launching your own business, or leading social media campaigns, we will support you to turn your ambitions into reality.
You’ll go beyond theory and see your ideas in action. Throughout the course, you’ll work on live projects tackling real marketing challenges with industry clients, giving you the chance to bring your skills to life. Along the way, you’ll gain real experience and graduate with the confidence to succeed in the professional world.
Why study International Marketing at GCU?
- Get ready to launch your marketing career by benefiting from professional mentoring through the Marketing Society Scotland and accessing valuable networking opportunities that help you build industry connections early.
- We are accredited by the Chartered Institute of Marketing (CIM), giving you a sought-after professional qualification.
- Enjoy real-world experience through live industry projects. Develop the practical and transferable skills that employers are actively looking for.
- Build valuable international connections and be inspired by different approaches to marketing while studying abroad.
- Learn to use digital technology and industry‑standard tools like Adobe Creative Cloud to build the workplace‑ready digital marketing skills that boost your employability.
Accreditations
What you will study
We aim to display the most up-to-date information possible.
The modules listed on this page and the Programme Specification are intended to give you an idea of what you may be able to study on this course. Please note that course content, modules, teaching and assessment may change each year and after you have accepted your offer to study at GCU. This might be because we are required to do so by law, by a governmental authority, regulator or accrediting body. We may also make changes for quality assurance reasons, or to enhance the course.
Core modules
Global Challenges for Business & Society
Introduction to Digital Image Creation
International Economic Issues & Challenges
Innovation for Sustainable Marketing
Optional modules
Core modules
Fundamentals of Financial Management for Decision Makers
Consumer Behaviour and Applications
Optional modules
Feature Writing and Magazine Journalism
Careers
Graduates from this course go on to have exciting careers in the UK and around the world. They work in diverse roles with leading organisations in marketing and the wider business sector.
Recent graduates have secured roles such as:
- Marketing Executive
- Marketing Assistant
- Marketing Coordinator
- Content Creator
- Social Media Marketer
- Digital Analyst.
They work for organisations large and small, including:
- Klarna
- STV
- Equator
- Skills Development Scotland
- Eden Mill
- Morgan Stanley
- Tesco.
Some of our past students have also set up their own successful businesses.
Course information
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Download the programme specification
In addition to the core modules that all students must undertake, some courses offer students a choice from a selection of optional modules to shape the focus their degree. Optional modules where available, form part of the overall credit structure of the course.
Download the programme specification for a detailed breakdown of the course structure, including modules, what you'll learn and other useful information.
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