BA (Hons) Media and Communication

Media and communication has the power to change the way we think and act. As daily smartphone use hits 93% of the world’s population (Deloitte 2018), media and communication industries are reaching and influencing a bigger, more connected audience than ever before.

We offer research-led media and communication teaching on the platforms you are passionate about. This is the perfect degree choice if you want to bring about positive changes within the media and communication industry and its role within a global society. Glasgow Caledonian University is highly regarded for the quality of teaching, research and facilities it provides. The Complete University Guide features us in their Top 20 UK universities (18th from almost 100 institutions) for media and communications (2019).

Study Options

  • 2022/23


Mode of study


Start date



BA (Hons)
Full Time
4 Years
Sep 2022
GCU Glasgow
Award Mode of study Duration Start date Location UCAS  
BA (Hons) Full Time 4 Years Sep 2022 GCU Glasgow Enquire Apply

Year 1
Scottish Higher: Standard entry requirement: ABBB (incl B English)
Minimum entry requirement: BBBC (incl B English)
A level: BCC GCSE: C/4 (English)

Minimum entry requirements are for widening access students only. If you are from a group that is not currently well-represented in higher education you may qualify as a widening access student. This includes living in a target postcode area, attending a target school or college, attending SWAP, are care-experienced or provide care for someone else, have refugee status or are an asylum seeker.

ILC Higher: H1 H2 H3 H3 (incl H2: English)
IB Diploma: 25 points (incl English)
BTEC: DMM Ext Dip GCSE: C/4 (English)
SWAP: Humanities - BBB

Year two

College HNC: Media and Communications or Advertising and PR with B in Graded Unit 1

Year three

College HND: Creative Industries/Media and Communication/Practical Journalism/Advertising and PR - graded units AA

English language IELTS score of 6.0 with no element below 5.5 (or equivalent)

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Modern Apprenticeships

If you have completed a Modern Apprenticeship at SCQF level 6 in a relevant discipline this would be equivalent to two highers at B.

Relevant experience (RPL)

GCU’s flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course. If you have three to five years of relevant work experience, you can apply for the degree that interests you and get in touch with our admissions team about your application and your eligibility for Recognition of Prior Learning.

You will learn to create high-quality media for film, tv, radio and digital. You will develop industry knowledge that spans media, communication and creative sectors. Learning both theoretical and practical aspects of the industry will give you the confidence, understanding and critical thinking needed to confidently pitch your work to clients. Here on campus, you have access to industry-standard recording and editing equipment and teaching led by the latest media and mobile technology research. Your technical skills, confidence, and desire to make an impact on the world will give you the competitive advantage you need to succeed.

You can tailor your degree to include the subjects that interests you most. There is access to a wide range of optional modules that meet your future career aspirations. Some students choose to focus on a particular path, for example, marketing and advertising. Others choose a broad mix and explore different specialisms such as communications law, digital sociology, or arts journalism. You will also have the opportunity to study abroad on our international exchange programme.

You can tailor your degree to include the subjects that interest you most. You will find access to a wide range of optional modules which allow you to tailor your study to reflect your future career aspirations. Some students choose to focus on a particular path, for example, marketing and advertising. Others choose a broad mix and explore different specialisms such as communications law, digital sociology, or arts journalism.  You will also have the opportunity to study abroad on our international exchange programme.

Level 1

Broadcast and Online Production 1; Media Analysis 1; Media Industries 1; Introduction to Public Relations; Fundamentals of Financial Management; Option module choose from: Newswriting and Journalism; Foundations in Psychology; Principles of Marketing; The Business of Social Science or Language


Level 2

Broadcast and Online Production 2; Media Industries 2: Enterprise and Employability; Creativity for Media; Option module choose two from: Reporting and Newspaper Journalism; Feature Writing and Magazine Journalism; The Business of Music; Event Delivery and Management; Culture and Society; Sport Management; Consumer Buying Behaviour; Brand Management or Language


Level 3

Media Ethics; Media Analysis 2: Disclosure, Ideology and the Media; Public Relations: Campaigns and Proposals; Business Research Methods: Theory and Practice; Option module choose two from: TV Drama; Analysing Music Media; Creative Advertising; Dramatic Writing; European Film History; Introduction to Podcasting; International Marketing Communications; Communications Law and Regulation or Language


Level 4

Dissertation; Media Project; Option Module choose two from: Digital Media and Society; Scotland, the Media and National Identity; Film Theory Goes to the Movies; Arts and Entertainment Journalism; Global Sport; The Body, Identity and Society; Crime, Media and Culture; Event Tourism in Context; Global Brand Marketing or International Advertising Strategy


The module and assessment information described here has been approved in line with the University’s Quality Assurance and Enhancement Process. This allows us to ensure that the courses we offer are high quality and relevant for today’s students. Occasionally we have to make changes to programme information after it has been published. For full details of potential changes to programmes and how they can affect your application please read the Information for students relating to Programme Changes/Cancellation and Withdrawal from Portfolio.

As a graduate, you will join successful alumni working locally, across the UK and internationally. Our graduates are working in digital media, communications, film and television. Some have gone on to become senior communications officers, PR executives and journalists. Others go on to postgraduate taught study and research.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Annual full-time tuition fees

Home: £1,820*
RUK: £9,250**
International: £13,000

*Scottish student tuition fees are subject to confirmation by the Scottish Government and may change once confirmed.
**Students from the Rest of the UK (RUK) will pay no more than £27,750 towards the total fees of a three or four-year degree.

Fees are subject to change and published here for guidance only.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

View additional costs


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2 million per year.

View undergraduate scholarships at GCU.

During your studies, you will develop the knowledge and understanding to allow you to become a responsible and ethical leader. You will study critical and cultural theory as well as make practical use of industry-standard facilities here on campus and benefit from opportunities such as work placements and study exchanges in the US, Canada and Europe. You will benefit greatly from the digital practical skills offered by from the BAFTA albert in Education Partnership, a leading think-tank on sustainability for film and television, founded by industry leaders including this university, to contribute towards the transformation of the film and television industry. You will also benefit from being part of the Creative Media Network; benefits include masterclasses and networking events.

There is no better learning environment than the one you feel comfortable in. You will become familiar with the many industry-standard facilities and specialist equipment on campus. Our trained technicians and teaching staff will help, and you will soon grow confident in your practical abilities and knowledge.

TV production studio and gallery

You have access to a purpose-built TV studio and gallery on campus. The TV studio is equipped with HD JVC cameras, green screen, autocue and graphics/titling software. Play in from remote studio with Chroma Key as well as gallery play in from Avid server. Full talkback for presenters and camera positions. There are Panasonic Tapeless, CCD HD cameras and Vinten pro tripods. You have access to mobile journalism mojo kits. These include steadicam camera gimbals, i-phone, tripod, Rhode lapel mic, Sennheiser handheld mic, headphones and multiple apps. You will use Avid Media Composer digital editing suites. We also provide Nikon 360 cameras, Canon Digital Stills cameras, lighting kits, rifle mics, boom mics, and other ancillaries.

Editorial and radio production suites

There are two computer and production labs on campus. PCs are equipped with the same specialist kit that you find in the newsroom.

Radio presenting and production suites

There are two soundproof Clyde Broadcast Synergy Bronze digital radio studios on campus. Both equipped with Burli radio news network editing and separate control booths. Editing suites come equipped with Adobe Audition digital audio, Tascam DR-40 Linear digital audio recorders and Marantz digital audio recorders.

Production studio

We have flexible open video studio space on campus with blackout walls, green screen, 6-colour background system and lighting rig.

Spending part of your degree immersed in another culture can give you a unique perspective. We offer a study abroad period to BA Media and Communications students. Previous students have chosen locations all over the world including the US, Canada, Australia, Denmark and France.

The creative industries in Scotland are worth £3.7 billion (Scotsman, 2017). Our graduates are highly successful and well regarded within Scottish media industries as well as the creative and communication sectors. Glasgow itself is well known for its media and cultural creativity. The city is home to the Scottish newspaper headquarters. BBC Scotland and ITV television studios are a short walk from campus and the area is an increasingly popular movie location.

The Complete University Guide rank GCU in their top 20 list of UK Universities for Communications and Media Studies. League tables can play a big part when choosing a university and we know our accessible facilities and approachable staff make this a great place to study.

You will benefit from our partnerships with the Digital Production Partnership and BAFTA albert in Education. You can also earn additional certification for the completion of sustainable screen practice content such as carbon literacy and the digital skill set required to operate the carbon calculator. This is now a requirement for the majority of all major UK broadcasters such as Sky, BBC, and ITV.

This degree has an association with the Public Relations and Communications Association.

During your degree, you will be set a number of essays and other research assignments as well as being involved in writing blogs and working with social media. You will be expected to work in studios, to industry commissions and to live client briefs. Team-based assignments help develop a broader set of skills and professional behaviour. You will start to identify areas of strength and areas for personal development and professional resilience. We use varied assessment methods as this is most reflective of the competitive industries you will work in. We value your ability to be creative, independent, to show leadership and to work as part of a team.

You will learn from, and work with, experienced academics. You will be taught in lecture settings and in smaller seminars, labs and workshops. Industry guests are invited to give lectures and share the latest industry knowledge and tips for success.