Overview

Create. Communicate. Lead the brands of the future.

If you love fashion and are curious about what makes global brands successful, this course is for you. Our BA (Hons) International Fashion Branding programme is your gateway into one of the world’s most dynamic industries. This degree combines creative flair with strategic business thinking, helping you develop the skills and confidence to shape the fashion industry of tomorrow.

As the largest undergraduate fashion course in Scotland (HESA, 2025), you’ll join a diverse and collaborative learning community where ideas and creativity thrive.

You’ll learn how to build and manage powerful fashion brands from the ground up. From concept through to customer, you’ll explore:

brand strategy
product development
creative communication
fashion buying
visual merchandising
digital marketing
data analysis
visual storytelling
digital content creation.

Our course develops your understanding of both the creative and commercial aspects of the industry. Alongside fashion-specific subjects, you’ll build essential business knowledge in areas such as:

finance
economics
human resource management.

What really sets this course apart is its strong connection to industry. You'll work on live projects set by international brands, gaining hands-on experience that mirrors real-world challenges.

Through a combination of creativity, strategy and practical work, we prepare you to become an industry leader of tomorrow. You’ll also gain insight from industry professionals through guest lectures and workshops. These opportunities help you to build your professional network and understand how the industry operates.

As fashion is a global business, the curriculum includes examples, projects and partnerships that span continents. You can even enhance your global outlook through an optional international exchange.

You’ll graduate with a professional portfolio that showcases your skills and readiness for a career in fashion branding, supported by professional accreditation from the Chartered Institute of Marketing (CIM) and the Australian Marketing Institute (AMI).

Ready to make your mark on the global fashion stage? Join us and become part of the next generation of brand leaders.

Why study International Fashion Branding at GCU?

Benefit from our strong links with international brands such as Nike, New Balance, Macy’s New York, and NEXT, creating opportunities for industry exposure during your studies.
Join the largest undergraduate fashion programme of its kind in Scotland.
Develop practical, industry‑ready skills in computer‑aided design, content creation, and confident visual and verbal presentation that set you apart in the creative industries.
Accredited by the Chartered Institute of Marketing (CIM) and the Australian Marketing Institute, this qualification gives you industry‑recognised credibility that strengthens your employability worldwide.

Chartered Institute of Marketing

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Australian Marketing Institute

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What you will study

Please note that full module information is in the process of being finalised for publication and will be made available here shortly.

In the meantime, you can view and download the Programme Specification at the bottom of this page. This document provides an overview of the course structure, including indicative modules, learning content and further key information. The modules listed on the Programme Specification are for the current academic year and are intended to give you an idea of what you may be able to study on this course.

Careers

Enter the global fashion industry with the skills and experience employers are looking for. You will benefit from our strong links with international brands such as:

Nike
New Balance
Macy’s New York
NEXT.

These connections, as well as our accreditations from CIM and AMI, show employers that you’re industry-ready. This gives you a competitive edge and enhances your career prospects from day one.

Graduates from our course go on to exciting careers across the global fashion and creative industries, such as:

digital marketing
social media and influencer marketing
advertising
branding
buying
merchandising
marketing
communications
visual merchandising
retail management.

So, whether you dream of:

shaping a groundbreaking fashion campaign
curating products for leading brands
bringing creative ideas to life across digital platforms.

Our course gives you the skills, experience, and professional insight to make it happen.

Course information

Award	Mode of study	Duration	Start date	Location	UCAS
BA (Hons)	Full Time	4 Years	Sep 27	Glasgow	W2N5	Enquire Apply
Award	Mode of study	Duration	Start date	Location	UCAS
BA (Hons)	Full Time	4 Years	Sep 26	Glasgow	W2N5	Enquire Apply

Please note that admission to GCU is considered on a competitive basis, and the academic entry requirements stated here may be the minimum required to be eligible for an offer.

International students can get information on entry requirements specific to their country in our International Study section.

Year 1

Standard entry requirement

UCAS Tariff: 135

Scottish Higher: BBBBB or equivalent

A Level: BCC or equivalent

Minimum entry requirement

UCAS Tariff: 90

Scottish Higher: BCCC or equivalent

A Level: CCC or equivalent

Year 2 entry

Standard entry requirement

15 credit HNC Fashion Business with B in Graded Unit

Year 3 entry

Standard entry requirement

HND Fashion Business/HND Marketing/HND Advertising and PR/HND Retail Management/HND Fashion Design and Production with Retail/HND Business with Marketing (must say “with Marketing” on certificate) with graded units AB/BA.

English language

IELTS score of 6.0 with no element below 5.5 (or equivalent)

Additional information for international applicants

Entry requirements by country
Application deadlines
English language tests
Knowledge of English - Applicants from a majority English speaking country may not be required to provide further proof of your English language proficiency. Information about this requirement is available on the Student Visa section of the gov.uk website.

Additional information for all applicants

Relevant experience (Recognition of Prior Learning)

GCU's flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course.

If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning (RPL) scheme.

Minimum entry requirements

Minimum entry requirements are for widening access students only. If you are from a group that is not currently well-represented in higher education you may qualify as a widening access student. This includes living in a target postcode area, attending a target school or college, attending SWAP, are care-experienced or provide care for someone else, have refugee status or are an asylum seeker.

Assessment methods

At the heart of our philosophy is the belief that students actively shape their own learning. That’s why our assessment approach combines theory with real-world relevance to challenge and inspire you.

You’ll experience a wide variety of assessment methods that mirror creative and professional environments. Traditional methods, like tests, essays, and presentations, build a strong theoretical foundation. Other assessment methods have a more practical focus, encouraging you to apply your learning to real-world scenarios. You’ll produce industry-style outputs like:

product and fashion range proposals
videos
podcasts
digital portfolios
visual reports
magazines
data visualisations.

This gives you the opportunity to demonstrate your critical thinking and research abilities, as well as your professional skills.

International study

There is the opportunity to apply to undertake a semester-long exchange in Year 3 of the course. Currently we have exchanges across Europe, North America and Australia.

Accreditation

Our course is accredited by the Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing. This means our course content meets CIM’s high industry standards and gives you a head start on professional marketing qualifications.

The programme is further accredited by the Australian Marketing Institute (AMI), showing a global reach.

As a student on this course, you can gain exemptions from certain CIM and AMI assessments, saving you both time and money.

Visit the Chartered Institute of Marketing (CIM) website

Visit the Australian Marketing Institute (AMI) website

Download the programme specification

In addition to the core modules that all students must undertake, some courses offer students a choice from a selection of optional modules to shape the focus their degree. Optional modules where available, form part of the overall credit structure of the course.

Download the programme specification for a detailed breakdown of the course structure, including modules, what you'll learn and other useful information.

Terms and Conditions

Details of the University’s terms and conditions are available here.

Overview

Why study International Fashion Branding at GCU?

Accreditations

What you will study

Careers

Course information