Overview
Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.
We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.
Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from studying alongside marketers from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.
Business and management studies research
Two-thirds of GCU research impact for business and management studies courses was rated as outstanding or very considerable (Research Excellence Framework 2021.) Find out more.
Accreditations
What you
will study
Download the programme specification
In addition to the core modules that all students must undertake, some courses offer students a choice from a selection of optional modules to shape the focus their degree. Optional modules where available, form part of the overall credit structure of the course.
Download the programme specification for a detailed breakdown of the course structure, including modules, what you'll learn and other useful information.