Overview
Advance your career in international marketing in a fast-changing global landscape. Specialise in digital marketing, branding, communication, and innovative thinking to build the skills you need to thrive in a global market.
Our MSc International Marketing is a dynamic and contemporary master’s degree designed for the modern marketer. It'll prepare you to understand and respond to the challenges and opportunities of marketing in an interconnected, data-driven world.
Digital transformation, sustainability, and innovation are reshaping how brands connect with consumers. In response, our MSc offers a bold, future-focused curriculum for the next generation of international marketers. By developing your strategic, analytical, and creative capabilities, you’ll be well positioned for success in global marketing roles.
The course places a strong emphasis on consumer psychology. You’ll explore how people think, feel, and behave across international markets. This insight empowers you to lead marketing and brand strategies that truly resonate.
You’ll gain real-world insight into the pace and complexity of global business marketing through close collaboration with our network of industry leaders. Consultative-style client briefs and industry-inspired projects will give you hands-on experience addressing challenges, including ethics, sustainability, and cultural diversity.
You’ll also explore a balance of marketing theory and practice to develop innovative and sustainable marketing approaches.
You’ll gain active experience in:
- Planning and executing digital marketing initiatives
- Branding
- Storytelling
- Communication strategies.
You’ll also gain the strategic insight, creative agility, and digital fluency to lead global campaigns, launch purpose-driven ventures, and drive innovation. This will prepare you to make an impact in international marketing with confidence.
If you are eager to thrive in a fast-paced, globalised environment, this course is for you.
Why study International Marketing?
- Work on real-world marketing challenges with leading brands to gain practical experience and build your professional portfolio
- Get hands-on experience in a Marketing Live Simulation delivered by industry experts
- Gain strong marketing foundations while integrating sustainability and responsible business practices
- Master digital tools, social media, AI, and analytics to drive data-informed marketing decisions
- Develop the skills to lead diverse teams, manage international brands, and communicate across cultures
Your career
You’ll be ready to deliver innovative marketing solutions across international businesses and pursue high-skilled roles in marketing, public relations, and advertising.
Our alumni go on to pursue exciting and impactful marketing careers in the UK and around the world.
Roles suitable for graduates include:
- Marketing Manager
- Social Media Manager
- Marketing Assistant,
- Digital Marketing Specialist
- Brand Manager
- Content Marketer
This course focuses on embedding practical, industry-relevant skills such as content creation, data analytics, and AI tools into the curriculum. You'll graduate well-prepared for a dynamic and evolving job market.
As a student on this course, you'll also have access to personalised careers advice from our dedicated careers advisor.
What you
will study
Download the programme specification
In addition to the core modules that all students must undertake, some courses offer students a choice from a selection of optional modules to shape the focus their degree. Optional modules where available, form part of the overall credit structure of the course.
Download the programme specification for a detailed breakdown of the course structure, including modules, what you'll learn and other useful information.