MSc International Fashion Marketing

GCU fashion graduates have gone on to succeed in a range of organisations around the world securing employment in digital and traditional roles of marketing and communications, buying and merchandising, media planning, brand and social media management and sales in companies such as Tiffany & Co, ASOS, Zalando, Hackett, Coach, Jaeger, Marks and Spencer, Moss Bros, TK Maxx, Eventual: Shared VR and Perry Ellis.

You'll become part of a niche but diverse student community, experiencing a truly international working environment, learning from peers and teaching staff from around the world, gaining real insight into the similarities and differences in approaches to fashion marketing and consumers globally and taking part in live industry projects as part of the course.

You will develop:

• a deeper understanding of the real world issues that affect the fashion industry from a UK and global perspective
• responsible decision making and ethically driven behaviours
• creative skills in key fashion marketing areas, such as branding, communications, consumer insights through visual presentations, videos and workshops
• finely-honed practical application of knowledge led by professional engagement with industry

Your masters' experience is enhanced by workshops and guest speakers. You'll have the opportunity to undertake an industrial engagement activity and participate in an international study trip as part of the course, both of which provide excellent networking opportunities and a chance to keep your practical skills sharp during your postgraduate study.*

*For 2021-22 intakes we will continue to monitor the global situation and follow Scottish Government guidelines and advice. This may lead to cancellation or postponement of the international study trip. An alternative will be offered.

Module list

Applied Professional Practice, Consumer Behaviour in Fashion, Contemporary Issues in International Fashion Marketing, Ethics, Governance and Responsible Leadership, Strategic Fashion Brand Management, Fashion Buying Merchandising and Logistics, International Fashion Marketing, Planning and Strategy, Omnichannel Fashion Communication, Masters Research Project.

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

Our two-year masters courses give you the chance to develop your knowledge and professional skills with an extended  work placement. 

You'll experience all the benefits of a regular masters, but with the additional advantage of a further professional practice placement over two trimesters. You'll be fully supported and prepared for your placement, and graduate with significant work experience, in-depth knowledge and understanding of your chosen sector. Find out more about the benefits of a two-year masters study.

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Typical entry requirements

UK honours degree 2:2 (or equivalent) in any subject area.

English language

English language: Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.

Additional information

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International pathways

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Annual full-time tuition fees 2021/22

Home and RUK: £6,000
EU and International: £13,500

Fees are subject to change and published here for guidance only.

Note: These are the fees for our standard masters courses. Fees for our two-year masters with professional practice study option can be found here.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

View additional costs

Scholarships

We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of £2 million per year.

View our postgraduate scholarships.

This course has also been awarded accreditation by the European Foundation for Management Development (EFMD). EFMD is an organisation that promotes excellence in management development internationally and accredits courses throughout the world that meet the high-quality standards it sets for delivery of courses.

Find out more about EFMD accreditation.


The course is also accredited by CIM Graduate Gateway.

This course features continual assessment throughout the course.

Students on this course will get the opportunity to hear from guest lecturers.

Students on this course will be able to undertake a relevant work experience placement.

Students on this course will benefit from using industry-standard equipment including Adobe Creative Suite software and trend forecasting and market intelligence databases.

Professional engagement opportunities include employer events on campus.