MSc International Fashion Marketing
Available as a One Year Masters or a Two Year (with Professional Practice) Masters.
The global fashion industry is valued at over two trillion dollars and represents one of the largest economies in the world.* With the growth of digital advancements and consumer power, the international fashion world is in the market for transparent, ethical and customer-driven strategies.
Answering the call for specialist graduates with disciplines in both fashion and marketing, the MSc International Fashion Marketing has been redeveloped alongside industry to bring you the practical, technical expertise that you need to compete and thrive in this dynamic industry.
* McKinsey and the Business of Fashion, The State of Fashion 2017
GCU fashion graduates have gone on to succeed in a range of organisations around the world securing employment in digital and traditional roles of marketing and communications, buying and merchandising, media planning, brand and social media management and sales in companies such as Tiffany & Co, ASOS, Zalando, Hackett, Coach, Jaeger, Marks and Spencer, Moss Bros, TK Maxx, Eventual: Shared VR and Perry Ellis.
You'll become part of a niche but diverse student community, experiencing a truly international working environment, learning from peers and teaching staff from around the world, gaining real insight into the similarities and differences in approaches to fashion marketing and consumers globally and taking part in live industry projects as part of the course.
You will develop:
- a deeper understanding of the real world issues that affect the fashion industry from a UK and global perspective
- responsible decision making and ethically driven behaviours
- creative skills in key fashion marketing areas, such as branding, communications, consumer insights through visual presentations, videos and workshops
- finely-honed practical application of knowledge led by professional engagement with industry
Your masters experience is enhanced by workshops and guest speakers. You'll have the opportunity to undertake an industrial engagement activity and participate in an international study trip as part of the course, both of which provide excellent networking opportunities and a chance to keep your practical skills sharp during your postgraduate study.
Module list
Applied Professional Practice, Consumer Behaviour in Fashion, Contemporary Issues in International Fashion Marketing, Ethics, Governance and Responsible Leadership, Strategic Fashion Brand Management, Fashion Buying Merchandising and Logistics, International Fashion Marketing, Planning and Strategy, Omnichannel Fashion Communication, Masters Research Project.
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
You'll experience all the benefits of a regular masters, but with the additional advantage of a further professional practice placement over two trimesters. You'll be fully supported and prepared for your placement, and graduate with significant work experience, in-depth knowledge and understanding of your chosen sector.
Study Options
- 2020/21
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
Typical entry requirements
UK honours degree 2:2 (or equivalent) in any subject area.
English language
English language: Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Additional information
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
International pathways
Entry options for international applicants
If you are an international applicant and do not meet the academic requirements above you may be eligible for an International Graduate Diploma at INTO Glasgow. Based in our Glasgow campus, successful completion of an INTO course with the required grades provides you with a guaranteed conditional offer of a place on this degree.
Join GCU in September 2020
We are looking forward to welcoming you to what will be a great new academic year at GCU and we hope you choose this as your study destination. Your experience as an applicant and new student remains our priority. We will be doing everything we can to make sure you enjoy learning through our blended approach of online and face-to-face teaching and to give you as many opportunities to create new friendships and experience everything the GCU community has to offer you!
The health, safety and wellbeing of our students and staff will continue to be our highest priority as rules around social distancing are eased. For more information on the things what you can expect from your first term at GCU, visit our Frequently Asked Questions pages or make an enquiry today.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2020/21
Home: £6,000
RUK: £6,000
EU: £6,000
International: £13,500
Fees are subject to change and published here for guidance only. Fees and refund policy.
Note: These are the fees for our standard masters courses. Fees for our two-year masters with professional practice study option can be found here.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
Scholarships
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2 million per year.
Find out more about EPAS accreditation.
The course is also accredited by CIM Graduate Gateway.
This course features continual assessment throughout the course.