MSc Marketing

Available as a One Year Masters or a Two Year (with Professional Practice) Masters.

Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.

We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.

Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from studying alongside marketers from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.

Digital technologies, and the role they play in marketing, have been growing significantly in recent years. As these developments increase in momentum, the challenge for employers is to embrace new digital technologies that enhance business and professional opportunities. Therefore, the need to compete on a technological and international level is a requirement for every business and marketing graduate.

As a student, you receive affiliate membership of the Chartered Institute of Marketing (CIM) which gives you access to a wide range of professional marketing information, opportunities to network with other CIM marketing practitioners and the additional option of taking a professional qualification and gaining full CIM membership.

Learn from over 30 years of marketing experience and access the most pertinent, industry relevant, marketing techniques that prospective employers value most. Develop new ideas and challenge your industry to make a difference whether on a local, national or global scale. You will:

  • Evaluate and critically approach modern marketing theory and practice
  • Explore the role of branding, communications, technology and relationship-building in marketing strategy
  • Analyse and appreciate both business and digital environments within the contexts of marketing management
  • Study realistic marketing situations and problems
  • Apply marketing knowledge and understanding to strategic, innovative and creative decision making and implementation

Module list

Applied Professional Practice; Consumer Behaviour; Digital Analytics; Digital Marketing; Ethics, Governance and Responsible Leadership; Integrated Marketing Communications; International Marketing Planning and Strategy; Strategic Brand Management; Masters Research Project.

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

Our two-year masters courses give you the chance to develop your knowledge and professional skills with an extended  work placement. 

You'll experience all the benefits of a regular masters, but with the additional advantage of a further professional practice placement over two trimesters. You'll be fully supported and prepared for your placement, and graduate with significant work experience, in-depth knowledge and understanding of your chosen sector. Find out more about the benefits of a two-year masters study.

Due to significant demand, applications for this course are now closed to international applicants for January 2022. Please consider our following intake in September 2022.

Study Options

  • 2021/22

Award

Mode of study

Duration

Start date

Location

MSc (Two-year)
Full Time
2 Years
31 Jan 2022
GCU Glasgow
MSc
Full Time
16 Months
31 Jan 2022
GCU Glasgow
Award Mode of study Duration Start date Location  
MSc (Two-year) Full Time 2 Years 31 Jan 2022 GCU Glasgow Enquire Apply
MSc Full Time 16 Months 31 Jan 2022 GCU Glasgow Enquire Apply

Study Options

  • 2022/23

Award

Mode of study

Duration

Start date

Location

MSc
Full Time
16 Months
Jan 2023
GCU Glasgow
MSc (Two-year)
Full Time
2 Years
Jan 2023
GCU Glasgow
MSc
Full Time
1 Year
Sep 2022
GCU Glasgow
MSc (Two-year)
Full Time
2 Years
Sep 2022
GCU Glasgow
Award Mode of study Duration Start date Location  
MSc Full Time 16 Months Jan 2023 GCU Glasgow Enquire Apply
MSc (Two-year) Full Time 2 Years Jan 2023 GCU Glasgow Enquire Apply
MSc Full Time 1 Year Sep 2022 GCU Glasgow Enquire Apply
MSc (Two-year) Full Time 2 Years Sep 2022 GCU Glasgow Enquire Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Minimum academic requirement

UK honours degree 2:2 (or equivalent) in any subject area.

English language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.

Additional information

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International pathways

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Annual full-time tuition fees

2022/23
Home (Scottish) and RUK: £7,500
International: £15,000

2021/22
Home (Scottish) and RUK: £6,000
International: £13,500

Fees are subject to change and published here for guidance only.

Two-year tuition fees

Home (Scottish) and RUK: £8,500
International: £19,000

Find out how and when to pay two-year tuition fees for masters with professional practice.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

View additional costs

Scholarships

We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of £2 million per year.

View our postgraduate scholarships.

The programme is heavily focused on coursework which has been carefully designed to allow you the opportunity to apply theory in practice.

There is a real-world focus to ensure graduates have the marketing capabilities valued by employers and, where appropriate, digital assessment methods are used such as ejournals or video based presentations.

Graduates of the masters programme will enhance their profile by developing the latest marketing knowledge and skills needed to progress their careers within organisations operating in business, consumer and third sector markets.

GCU marketing graduates have been employed around the world in a variety of positions, with employers including: PepsiCo, Hewlett Packard, Visit Scotland, Virgin Media, Duracell and Three.

This course has professional accreditation with CIM Graduate Gateway 2018.
Professional engagement opportunities include employer events on campus.
Students on this course will get the opportunity to hear from guest lecturers.
This course has been designed with industry input.