MSc Luxury Marketing

Luxury marketing within a global context.

This programme aims to provide an opportunity for graduates to study luxury marketing within a global context whilst also being aware of the wider responsibilities of businesses including responsible leadership.

On graduation you'll be well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

The University has built upon a wealth of expertise in the luxury sector from our academic and honorary professors who come from and continue to work as leaders in industry.

The primary aim is to equip students with a contemporary understanding of luxury brand marketing, in order to meet the needs of the luxury brand industry. It is intended that future graduates will be able to perform as professionals applying their knowledge, analytical and personal skills and competences in order successfully achieve jobs within the luxury brand sector.

Graduate prospects

Our graduates are well positioned to operate as a manager within an increasingly competitive and digitally orientated industry with an international scope.

Our well-established links with industry together with current thinking and research has shaped the structure of the programme, which consists of six modules, plus a dissertation.

Strategic Marketing of Luxury Goods

This module will help students grasp the scope and scale of strategic marketing to develop a managerial overview of how marketing interacts with the other functional areas of the luxury business. The main emphasis of the module will be on developing a marketing plan in the luxury business.

Legal Aspects of Brand Management

Focuses on and contextualises niche aspects of law so as to be accessible to those without prior legal study of intellectual property law or regulation. It provides foundations for critical, analytical and legally creative thinking while exploring legal issues related to trademarks, domain names, passing off, design rights, patent rights, copyright, and issues relating to advertising standards.

Career Planning and Professional Development

Enables students to identify, understand, develop and articulate their key personal abilities in the context of their future career aspirations. Students will be given the opportunity to undertake an industry placement, volunteer, study abroad or take part in desk-based consultancy in order to be better prepared for their personal and professional life.

Luxury Consumption Behaviour

This module provides critical understanding of the main psychological motivations for luxury consumption. students will explore the delicate balance of utilising consumer insights for strategic marketing purposes while safeguarding consumer interests towards responsible marketing practices.

Integrated Marketing Communications

One of the core elements of marketing is the creation and implementation of a coherent marketing communications plan to stimulate desired consumer responses and build and enhance brand equity. This module aims to develop students understanding of marketing communication theory and application of the marketing communications mix. In doing so, the module content serves to provide a critical understanding of how a luxury brand may be marketed within the Global marketplace.

Introduction to Research Methods

Introduces students to research approaches and time management skills essential for their research project. The module provides essential knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research models.

Research Project

The final element of the programme is the research project, which provides you with an opportunity to design and undertake a piece of original research in a selective area of Luxury Marketing by writing a dissertation or undertaking a consultancy project.

Digital Marketing and Social Media

In today's shifting digital landscape, luxury brands must evolve to meet the needs of their modern digital-savvy customer. This module will help students grasp the fundamentals of digital and social media marketing to engage with their customers, reach new audiences and create exceptional digital experiences. the focus on marketing communications tools is distinctive for the MSc Luxury Marketing program.

Luxury Branding and Sustainable Marketing

One of the core elements of marketing is the creation of a strong brand identity to stimulate long lasting consumer brand relationships and build and enhance brand equity. This module aims to develop students understanding of branding theory and application of the sustainable marketing theoretical frameworks. In doing so, the module content serves to provide a critical understanding of how a luxury brand may be marketed sustainably within the global marketplace.

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

Study Options

  • 2020/21

Award

Mode of study

Duration

Start date

Location

 

MSc
Full Time
16 Months
18 Jan 2021
GCU London
MSc
Part Time
2 - 3 Years
18 Jan 2021
GCU London
Award Mode of study Duration Start date Location  
MSc Full Time 16 Months 18 Jan 2021 GCU London Enquire Apply
MSc Part Time 2 - 3 Years 18 Jan 2021 GCU London Enquire Apply

Study Options

  • 2021/22

Award

Mode of study

Duration

Start date

Location

 

MSc
Full Time
1 Year
17 Sep 2021
GCU London
MSc
Part Time
2 - 3 Years
17 Sep 2021
GCU London
Award Mode of study Duration Start date Location  
MSc Full Time 1 Year 17 Sep 2021 GCU London Enquire Apply
MSc Part Time 2 - 3 Years 17 Sep 2021 GCU London Enquire Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Typical Entry Requirements

UK honours degree 2:2 (or equivalent) in any subject area.

English Language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.

Additional Information

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International Pathways

Entry options for international applicants

If you are an international applicant and do not meet the academic requirements above you may be eligible for an International Graduate Diploma at INTO Glasgow. Based in our Glasgow campus, successful completion of an INTO course with the required grades provides you with a guaranteed conditional offer of a place on this degree.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

Annual tuition fees 2020/21

Home (including Scotland and Europe): £8,700
International (outside Europe): £13,500

Annual tuition fees 2021/22

Home (including Scotland): £8,700
International (including EU): £13,500

Part-time and distance-learning tuition fees

For details of part-time and distance-learning fee rates, please make an enquiry today.

Fees are subject to change and published here for guidance only.

Additional costs

As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.

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Scholarships

We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of £2 million per year.

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