Fashion branding is an international industry, influencing a growing number of products and services. This distinctive programme helps you to develop both traditional and digital skills and expertise to succeed in this exciting and dynamic industry.
You will gain a thorough understanding of fashion branding, together with business and management, fashion brand development and promotion, visual merchandising, digital fashion branding and international marketing strategy. You'll also build expertise in areas such as buying and merchandising, PR, product development and brand management.
You will have the opportunity to participate in an annual study trip to iconic fashion capitals such as Paris, Milan or New York. You'll also benefit from our excellent industry links and guest lectures from a wide range of industry professionals from design houses, major retailers and fashion magazines, both national and international. Our guest speakers spend invaluable time with our students, sharing their unique insight and knowledge of both local and global markets, giving our students a truly competitive edge in a very competitive industry. Exchange opportunities are available with overseas partner institutions.
Graduates may pursue roles such as a buyer, merchandiser, retail manager, marketing executive, PR, brand development and management, event manager, stylist, journalist, wholesale distributor or entrepreneur.
Recent graduates have secured employment with Mulberry, Hollister and French Connection, with other jobs including Marketing Development Manager for Harris Tweed, Business Analyst at Royal Bank of Scotland, Personal Shopper at Debenhams, Stylist at AllSaints Retail Ltd and Karen Millen, Visual Merchandisers with Urban Outfitters, Topshop Topman, House of Fraser, H&M and Primark, and Buyers Assistant for ASOS and Quiz Clothing, as well as graduate programmes with Louis Vuitton and Ted Baker.
Workplace Culture and Behaviour, The Business of Social Science, Marketing, Financial Management, Contemporary Fashion Branding, option module
Society, Employability and Business, Managing Human Resources, Consumer Buying Behaviour, Creative Fashion Brand Development and Promotion, option module
The Enterprise Value Challenge in the Fashion Sector, Business Research Methods and Skills, International Marketing Strategy, Digital Fashion Branding, Retail Buying and Visual Merchandise, option module
Honours Dissertation, Changing Perspectives in Marketing Management, International Fashion Brand Management and Communication, option module
Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.
"The course gave students the opportunity to work on briefs given by real companies such as M&Co, Oxfam and start ups like Mallzee and Coolside. It was a great opportunity to follow a real brief and present our ideas to real 'clients'. It also gives an extra something to my CV."Robyn Deeley,
BA(Hons) International Fashion Branding graduate
Standard entry requirements
All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.
- SQA Higher
- ABBBB including English plus Nat 5 Maths at C
- A Level
- BCC PLUS GCSE Maths and English at C/4
- ILC Higher
- H1, H2, H3, H3, H3 including English at H2 or above PLUS Maths at O1
- IB Diploma
- 25 points must include Maths BTEC Level 3 Extended Diploma plus GCSE requirements
- Level 3 Extended Diploma in relevant subject at DMM PLUS GCSE Maths and English at C/4
- Access to Humanities at BBB
- HND Fashion Business or HND Marketing or HND Retail Management with AB/ABB in the graded units. Other business related HND qualifications may be considered.
Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.
Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.
Other academic and vocational qualifications
Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.
If you do not meet the English language requirements, you may be eligible for the Academic English course.
The tuition fees you pay are mostly determined by your fee status. What is my student fee status?
Tuition fees 2019/20
*Total tuition fees for RUK students completing a three or four year degree are capped at £27,750.
**Specific fees are subject to confirmation by the Scottish Government and may change once confirmed.
Fees are subject to change and published here for guidance only. Fees and refund policy.
As a student at the University, there are additional fees and costs which may or may not apply to you, but that you should be aware of.
We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.
For new international students, particular care is taken around our induction events which begin on 13 September 2019 to welcome you to the UK and GCU prior to the start of teaching. There will be a whole host of fun and informative activities taking place during this period, including campus tours, city tours and social events where you can meet other international students. Where possible, we encourage you to arrange travel to allow you to arrive in time to enjoy these.
Students can opt to take a language module in levels 2, 3 and 4 of the programme. GCU offers modules in French, Spanish, German, Italian and Mandarin from beginners to professional level.
There is the opportunity to undertake a half semester (three months) exchange in Level 3 of the programme, places are limited. Currently we have exchanges in North America, Australia, Paris, Finland Milan and Denmark. We are working to establish exchanges in Hong Kong, Istanbul and Milan.
Our approach to the learning, teaching and assessment of our students is tailored to the needs of fashion branding, so we adopt a wide range of learning and teaching methods to ensure not only that you will gain the necessary knowledge and understanding of the fashion world, but also develop your intellectual and personal skills.
We employ a combination of traditional, contemporary and creative methods in our teaching; extending to online tests, visual essays using computer aided design technology and live fashion industry projects.
The career development of our students begins on entering GCU, with modules focusing on personal development and self-promotion in the fashion industry.
In addition to the optional study abroad trip in third year, we also organise annual visits to some of the world's fashion capitals, including New York, Paris and Milan.
Students are encouraged to undertake summer internships and work experience to increase their skills and knowledge of the industry. These are wide ranging and cover a variety of job functions from high street to couture. For example, one of our students sought and secured an internship with renowned designer Philip Treacy, working closely with the marketing director during the placement.
GCU also works hard to organise guest lectures from fashion practitioners and industry leaders to talk to students, giving them an invaluable insight and enabling them to better demonstrate the connection between theory and practice by providing contemporary industry insight.
We have strong links with a wide range of major fashion companies, including: Cruise, USC, House of Fraser, Reiss, John Lewis, Schuh, Johnstones of Elgin, Eleganza Sposa, Strathberry,M& CO, 18 Montrose and Cortefiel.