Overview

Marketing isn’t just about advertisements and promotions. It’s about understanding people – what they need, what they want, and how they make decisions.

With the rise of digital marketing, artificial intelligence and global branding, the world of marketing is more exciting than ever before. Companies across the globe rely on marketing professionals to drive strategy, innovation, engagement and sales.

Choosing to study International Marketing at GCU means choosing a future filled with creativity and opportunity. Whether you dream of managing global campaigns, launching your own business, or leading social media campaigns, we will support you to turn your ambitions into reality.

You’ll go beyond theory and see your ideas in action. Throughout the course, you’ll work on live projects tackling real marketing challenges with industry clients, giving you the chance to bring your skills to life. Along the way, you’ll gain real experience and graduate with the confidence to succeed in the professional world.

Why study International Marketing at GCU?

Get ready to launch your marketing career by benefiting from professional mentoring through the Marketing Society Scotland and accessing valuable networking opportunities that help you build industry connections early.
We are accredited by the Chartered Institute of Marketing (CIM), giving you a sought-after professional qualification.
Enjoy real-world experience through live industry projects. Develop the practical and transferable skills that employers are actively looking for.
Build valuable international connections and be inspired by different approaches to marketing while studying abroad.
Learn to use digital technology and industry‑standard tools like Adobe Creative Cloud to build the workplace‑ready digital marketing skills that boost your employability.

Chartered Institute of Marketing

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What you will study

Please note that full module information is in the process of being finalised for publication and will be made available here shortly.

In the meantime, you can view and download the Programme Specification at the bottom of this page. This document provides an overview of the course structure, including indicative modules, learning content and further key information. The modules listed on the Programme Specification are for the current academic year and are intended to give you an idea of what you may be able to study on this course.

Careers

Graduates from this course go on to have exciting careers in the UK and around the world. They work in diverse roles with leading organisations in marketing and the wider business sector.

Recent graduates have secured roles such as:

Marketing Executive
Marketing Assistant
Marketing Coordinator
Content Creator
Social Media Marketer
Digital Analyst.

They work for organisations large and small, including:

Klarna
STV
Equator
Skills Development Scotland
Eden Mill
Morgan Stanley
Tesco.

Some of our past students have also set up their own successful businesses.

Course information

Award	Mode of study	Duration	Start date	Location	UCAS
BA (Hons)	Full Time	4 years	Sep 27	Glasgow	3G5B	Enquire Apply
Award	Mode of study	Duration	Start date	Location	UCAS
BA (Hons)	Full Time	4 Years	Sep 26	Glasgow	3G5B	Enquire Apply

Please note that admission to GCU is considered on a competitive basis, and the academic entry requirements stated here may be the minimum required to be eligible for an offer.

International students can get information on entry requirements specific to their country in our International Study section.

Year 1

Standard entry requirement

UCAS Tariff: 129

Scottish Higher: BBBBC or equivalent

A Level: BCC or equivalent

Minimum entry requirement

UCAS Tariff: 90

Scottish Higher: BCCC or equivalent

A Level: CCC or equivalent

Year 3 entry

Standard entry requirement

HND Marketing Management/ HND Marketing/HND Advertising and PR/HND Retail Management/HND Business with Graded Units AB/BA.

English language

IELTS score of 6.0 with no element below 5.5 (or equivalent)

Additional information for international applicants

Entry requirements by country
Application deadlines
English language tests
Knowledge of English - Applicants from a majority English speaking country may not be required to provide further proof of your English language proficiency. Information about this requirement is available on the Student Visa section of the gov.uk website.

Additional information for all applicants

Relevant experience (Recognition of Prior Learning)

GCU's flexible entry policies exist to allow relevant work experience and prior learning to be considered towards standard entry or advanced entry into a course.

If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning (RPL) scheme.

Minimum entry requirements

Minimum entry requirements are for widening access students only. If you are from a group that is not currently well-represented in higher education you may qualify as a widening access student. This includes living in a target postcode area, attending a target school or college, attending SWAP, are care-experienced or provide care for someone else, have refugee status or are an asylum seeker.

Teaching and learning

Our learning methods encourage you to actively participate and work effectively in teams. You will analyse real-life challenges, apply ethical and sustainable business thinking and learn to communicate professionally.

Working on live projects with industry partners, you will be given real marketing challenges to solve. This will develop your practical and theoretical skills, and help you build industry contacts.

International study

You can add an international experience to your course to enhance your global outlook. Exchanges are normally for a full trimester in Year 3, and are available with partner institutions across Europe, North America, Latin America, and Asia. You can choose the modules you want to study on exchange, which will be comparable to those that are available in Year 3 at GCU.

There are also a variety of short-term study abroad experiences, ranging from two to four weeks. These are a great opportunity to build new skills and immerse yourself in another culture, without committing to a full trimester or year abroad.

Work placement

You will have the option to do a work placement for a minimum of 14 weeks during Trimester A or B of Year 3. Alternatively, you can complete a year-long placement at a partner institution (minimum 28 weeks).

Recent placements have included:

Social Media Coordinator
Digital Analyst
Content Creator
Market Research Analyst.

Professional accreditation

This degree is accredited by the Chartered Institute of Marketing (CIM), the professional body for marketing in the UK. GCU graduates get a partial exemption from the CIM diploma exams, which means the number of assessments for the CIM diploma is reduced.

We have joined forces with CIM to give you the opportunity to gain sought-after professional CIM qualifications through the CIM Graduate Gateway.

Visit the CIM website

Download the programme specification

In addition to the core modules that all students must undertake, some courses offer students a choice from a selection of optional modules to shape the focus their degree. Optional modules where available, form part of the overall credit structure of the course.

Download the programme specification for a detailed breakdown of the course structure, including modules, what you'll learn and other useful information.

Terms and Conditions

Details of the University’s terms and conditions are available here.

Overview

Why study International Marketing at GCU?

Accreditations

What you will study

Careers

Course information