Finishing fast fashion

We are at the forefront of a drive to help the fashion industry end its culture of throwaway clothing and embrace a sustainable future.  

Researchers are leading a Europe-wide project to foster sustainable fashion skills and develop new business models as retailers and manufacturers adapt to the changing demands of shoppers in the wake of the COVID-19 pandemic.  

We are working with universities in France, Portugal, and Spain, luxury brand Harris Tweed Hebrides and Tendam, one of Europe's biggest retail groups, as part of this £300,000 project.  Funded by Erasmus+, it aims to give new talent entering the industry the skills and knowledge to champion sustainability.

COVID-19 has brought issues around sustainability and throwaway fashion to the fore. There's no doubt there is a gap between what is offered by universities and what the fashion industry requires in terms of employability skills for the implementation of a sustainable approach.

Dr Lindsey Carey
Glasgow School for Business and Society