Inspiring a health campaign

The campaign highlighted everyone’s right to support

Our research demonstrating the central role of alcohol in Scotland’s LGBTQ+ scene inspired a health campaign.

KinderStrongerBetter - launched by our community partners Glasgow Council on Alcohol and Scottish Families Affected by Alcohol and Drugs - raised awareness of  the health inequalities facing LGBTQ+ people who use alcohol and drugs. It showed them where to find support, called for kindness and non-judgmental attitudes, urged people to know their limits and highlighted everyone’s right to support in the LGBTQ+ community.

I hope the campaign succeeds in raising awareness of the inequalities experienced by LGBTQ+ people around alcohol and signposts people to available support. The alcohol industry is increasingly marketing products directly to LGBTQ+ consumers. We need to make sure there are places in Scotland where it is acceptable to drink moderately or indeed to choose not to drink at all.

Professor Carol Emslie
School of Health and Life Sciences