Erase the Grey

Erase the Grey challenges stereotypical views of gender-based violence

The staff and student team behind Erase the Grey - GCU's campaign against gender-based violence - triumphed at the PR industry's Purpose Awards.

#erasethegrey won the Public Sector - Best Equality & Inclusion Cause Campaign category.

The awards, organised by industry magazines PRWeek, Campaign, and Third Sector, celebrate campaigns that promote positive causes or progressive movements across Europe, the Middle East and Africa.

Erase the Grey challenges stereotypical views of gender-based violence and aims to change attitudes and behaviours through a series of posters, online graphics and videos.

The campaign has been made available as a free resource for other organisations to use as part of GCU's Common Good mission and has been adopted by Police Scotland and other higher and further education institutions across the UK.

The success of the campaign is really down to that collaborative, team effort, across the whole institution. #erasethegrey was designed and developed entirely in-house, so to appear alongside these other excellent campaigns, many of which have been designed by professional agencies is a great honour.

Professor Lesley McMillan
Glasgow School for Business and Society