GCU researchers to lead Scottish tourism survey

Tourism and travel experts at Glasgow Caledonian University are working on a key national survey for VisitScotland.

Researchers from the University’s Moffat Centre for Travel and Tourism Business Development were this year commissioned to conduct the Scottish Accommodation Occupancy Survey (SAOS).

SAOS provides detailed data on overnight stays in Scotland and includes hotels, guest houses and B&Bs, caravan and camping parks, self-catering and hostels.

Its data is used by the Scottish Government, local authorities and public bodies to calculate tourism value and performance. It is also incorporated into the UK Occupancy Survey, in turn informing the UK Government.

The Moffat Centre successfully tendered against a wide range of international agencies to secure the three-year contract and has extensive research experience, which includes producing the Visitor Attraction Monitor and monthly Barometer, the unrivalled analysis of Scottish visitor attraction performance.

The Scottish Accommodation Occupancy Survey is the single most quoted source in tourism and is a critical benchmarking tool for the sector at a local and national level. We are delighted to be given the opportunity to lead its development over the next three years.

Professor John Lennon
Director of the Moffat Centre