Marketing for the Fashion Industry
The overall aim of this module is to provide an introduction to the nature and characteristics of a contemporary fashion and retailing in today’s society. This module explores the dynamic nature of the sector, drawing upon the theories of retail change and environmental analysis. Particular consideration is given to the role and function of branding within fashion businesses in addition to gaining an awareness of the design and creative elements of fashion.
A blended learning approach will be used, which combines lectures, seminars and practical workshops. Practical sessions and seminars will be linked to the lecture; incorporating problem based learning strategies and e-learning materials. Field trips will also be undertaken to fashion retailers and relaxed exhibitions, in addition to guest speakers from industry, who will support the main lectures providing an insight into the different career paths in the fashion sector.
Assessment: Assessment will be carried out via a combination of compiling a portfolio as part of a group, and presentations delivered as part of that group.