MSc International Marketing

Combining cutting-edge academic theory with decades of practical experience in the field, our MSc International Marketing gives you the tools and confidence you need to meet the demands of an increasingly global business environment. Our approach to marketing is creative, socially driven, and focused on preparing you for a successful career.

Our diverse teaching team, who have both academic and industry experience across a wide range of disciplines, and are involved research and consultancy activities across all sectors. You'll be challenged and inspired with a varied and pragmatic programme - including industry-led workshops and masterclasses, as well as business projects and presentations designed to simulate real-life challenges and develop your practical skills.

You'll gain new insight into consumer behaviour, marketing planning, branding and how technology can help you create meaningful change. Your programme is accredited by the Chartered Institute of Marketing (CIM) - the leading professional body for marketers worldwide, whose qualifications are highly sought after by employers. And you'll join GCU's thriving and diverse community, with a shared commitment to global engagement and social responsibility that will help you make a positive impact no matter where you go next.

Your career

Our CIM-accredited MSc in International Marketing ensures you'll be equipped for a successful marketing career across the public, private or third sectors in the UK or internationally. Join us to launch a fast-paced career - and make a real and immediate impact.

Contemporary Social Marketing

The aim of this module is to explore the theory and practice of social marketing and in particular its contemporary application in terms of campaign conception, execution and evaluation through both traditional and new media approaches.

Contemporary Issues for Business and Society

Explores the geo-political, economic, social and technological environments in which businesses operate and encourages you to critically reflect upon these issues.

Personal and Professional Development

Enables you to identify, understand, develop and articulate your personal abilities in the context of your future career aspirations.

Research Methods

Develops advanced skills related to a range of research methods needed for academic and practical research at Masters level.

Consumer-Led Marketing

Focuses on consumer-led practices within marketing, exploring the processes involved in utilising customer insight to build strategic relationships with consumers.

Strategic Decisions in the International Marketplace

Adopting a marketing planning perspective this module will equip you with the necessary tools, skills and insights to create and implement a successful marketing plan.

Brand Value – Inception to Delivery

Addresses the role of technology and the creative process in the development of international brands. Particular emphasis is placed on the tools and operations within e-marketing.


The final element of the programme is the dissertation, which provides you with an opportunity to design and undertake a piece of original research in a selective area of marketing.

Assessment methods

The nature of coursework assessments range from individual and group-based projects leading to individual and group reports, the use and application of creative technologies, virtual projects and campaigns, blogs, group presentations and self and peer review exercises.

Download the Programme Specification for a detailed breakdown of its structure, what you will learn and other useful information.

  • 2017/18


Mode of study


Start date



Full Time
16 Months
22 Jan 2018
GCU Glasgow
Award Mode of study Duration Start date Location  
MSc Full Time 16 Months 22 Jan 2018 GCU Glasgow Enquire Apply

All entry requirements listed here should be used as a guide and represent the minimum required to be considered for entry. Applicants who are made a conditional offer of a place may be asked to achieve more than is stated.

Typical entry requirements

UK Honours degree 2:2 or equivalent

English language

Academic IELTS score of 6.0 (or equivalent) with no element below 5.5.

Please note: if you are from a majority English speaking country, you may not be required to provide further proof of your English Language proficiency.

Additional information

Other academic and vocational qualifications

Each application to GCU is considered on an individual basis. If you do not have the typical academic entry qualifications, but can demonstrate relevant work experience and/or credits from recognised professional bodies, you may be eligible to enter this course via the University's Recognition of Prior Learning scheme.

International pathways

If you do not meet the English language requirements, you may be eligible for the English for University Study programme.

The tuition fees you pay are mostly determined by your fee status. What is my student fee status?

View fees for entry January 2018 

Additional costs

In addition to course tuition fees, you may encounter additional costs during your time at University.

View additional costs


We provide high-quality education for a fair price; as the University for the Common Good, we are committed to offering accessible higher education for talented students by keeping our tuition fees low and providing a generous scholarship package of over £2.5 million per year.

View our Undergraduate scholarships.

View our January 2018 scholarships.

For new international students, particular care is taken around our induction events which begin on 22 January 2018 and 14 September 2018 to welcome you to the UK and GCU prior to the start of teaching. There will be a whole host of fun and informative activities taking place during this period, including campus tours, city tours and social events where you can meet other international students. Where possible, we encourage you to arrange travel to allow you to arrive in time to enjoy these.

Find out more about international life at GCU.

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Find out more about CIM Membership


Postgraduate Scholarships

Help fund your studies with a postgraduate scholarship from GCU. Discounts, bursaries, and scholarships available.