INNOVATION AND GLOBAL MARKETING LOGISTICS

SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMW226522
Module Leader Thomas Peschken
School GCU London
Subject GCU London
Trimester
  • A (September start)

Summary of Content

The module is designed to provide an in depth and critical understanding of product and service innovation and the contribution of an entrepreneurial mind-set. Further, students explore contemporary issues associated with the complexity of global logistics i.e. sourcing and distribution of products and services. The module explores the characteristics of products and services. It examines the interconnection of an entrepreneurial mind-set and its role in the process of innovation. Students explore the complexity of dynamic logistics to delivery customer value. A range of sourcing specific topics such as international, out- and multi-sourcing including associated risks and contemporary issues are explored. Also, in terms of distribution, students examine the complex choices of retailing formats and associated challenges incl. transportation and customs procedures. Further, barriers such as import/ export quota for products or international mobility restrictions for service delivery are critically evaluated. In consideration of contemporary issues students will develop effective and responsible marketing practices for product and service innovation, sourcing and logistics. In summary, the module aims to examine the process of innovation and critically evaluate effective and responsible practices and solutions for global marketing logistics.

Syllabus

Innovation and the entrepreneurial mind-set Product and service innovation Global sourcing, contemporary issues and ethics The role, scope and structure of logistics in different sectors incl. supplier selection and relationships Legal Aspects: Customs management, documentation and planning for products and services Retailing formats and choices Flow of goods and services Allocating retail space to products Visual merchandising Reverse logistics

Learning Outcomes

On successful completion of the module the student should be able to:-1. Demonstrate a critical understanding of products and services innovation and its characteristics CW1, CW22. Critically evaluate the role of entrepreneurial thinking in marketing innovation in response to a dynamic global marketplace CW13. Critically analyse the role of sourcing and distribution as well as associated contemporary issues in a global marketing context CW24. Establish a responsible plan to implement and control the sourcing and distribution of an innovation in a global context CW2

Teaching / Learning Strategy

Theoretical concepts are delivered through the lecture programme. These concepts are further evaluated and applied in a series of intensive seminars, which encourage students to actively participate, work in teams and present ideas. All class activity requires prior directed reading and preparation. A range of case studies will be utilised to underpin the different stages of the process with real-life scenarios. The module promotes independent learning in both class and assessment activities. Further, mentoring sessions support the students in their assessment efforts for direct formative feedback on their progress. The assessment tools are designed to promote creativity, analytical skills of real-life situations and require students to apply ethical and sustainable business thinking and professional skills to present an effective and responsible marketing solution. In the initial stage in groups, students present a concept for an innovation that delivers clear, novel customer value; in recognition of the sensitivity of intellectual property in innovation, students will develop the necessary skills to manage their group work through a peer-group evaluation process (i.e. minute meetings, record individual contributions, record formal roles and responsibilities, etc.). Subsequently, students work individually on a responsible and effective global logistics plan (report) to deliver customer value of their innovation concept. The assessment process is supported with mentoring sessions at each stage of the process. Both academic and industry speakers are utilised to enhance the teaching and learning strategy, supporting a contemporary, challenging and industry-relevant curriculum. Online learning can be used to complement face-to-face learning in a blended delivery and also as a pure online mode through the GCU Learn Blackboard VLE. The online pedagogic approach involves the use of uploaded learning materials, learning activities and engagement through both synchronous and asynchronous tools; including discussion boards, padlet, quizzes and Collaborate.

Indicative Reading

Key Reading (latest editions of): - - Christopher, M., Marketing logistics - Fernie, J., Logistics and retail management: emerging issues and new challenges in the retail supply chain - Trott, P., Innovation management and new product development Supplementary Reading (latest editions of): - Ahmed, P. and Shepherd, C., Innovation Management: Context, strategies, systems and processes - - Albaum, G., International marketing and export management - Bessant, J., Innovation and entrepreneurship - - Alexander, N. and Docherty, A. M., International Retailing, Oxford University Press, UK - Blundel, R. and Locket, N., Exploring Entrepreneurship - - Burns, P., Entrepreneurship and small business start-up , growth and maturity - Coyle, J., Managing supply chains: a logistics approach - Cravens, D. and Piercy, N., Strategic Marketing Tenth Edition - David, P., International logistics: the management of international trade operations - Davies, M., International transactions in goods: global sales in comparative context - Drucker, P., Innovation and entrepreneurship practice and principles - Ellis, T., The new pioneers: sustainable business success through social innovation and social entrepreneurship - Harrison, A., Logistics management and strategy, competing through the supply chain - - Haynes, K., Managing services: challenges and innovation - - Hill, C., International business: competing in the global marketplace - Inama, S., Rules of Origin in International Trade - Lysons, K., Purchasing and supply chain management - Midgley, D., The innovation manual: integrated strategies and practical tools for bringing value innovation to the market - Morrison, J., The international business environment global and local marketplaces in a changing world - - Nijssen, E., Entrepreneurial Marketing - - O'Sullivan, D., Applying innovation - Rushton, A., The handbook of logistics and distribution management - - Tidd, J., and Bessant, J., Managing Innovation - Tidd, J., Strategic innovation management - - Varley, R., Retail product management: buying and merchandising - Vezzoli, C. Product-service system design for sustainability Waters, D., Global logistics: new directions in supply chain management Journals: Journal of International Business Studies Journal of Common Market Studies Journal of World Business Journal of Marketing Journal of Business Research Entrepreneurship Theory and Practice Journal of Business Venturing Entrepreneurship and Regional Development International Journal of Entrepreneurial Behaviour and Research Other sources: - - LexisNexis Butterworths - UK Commentary Content Set, Customs & Excise Manuals - - US Harmoised Tariff, <http://hts.usitc.gov/> - www.prme.org - United States. Bureau of Labor Statistics, U.S. import and export price indexes [electronic resource]

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: TRADITIONAL ACADEMIC SKILLS - - Ability to apply knowledge to real-life scenarios - Logical deduction and critical analysis, - Problem-solving - Written and Spoken communication - Computer literacy and research skills PERSONAL DEVELOPMENT SKILLS - - Self-confidence - Self-discipline - Awareness of strengths and weaknesses - Creativity - Knowledge of international affairs - Honesty and regard for others ENTERPRISE OR BUSINESS SKILLS - - Entrepreneurial skills in the context of innovation - Ability to prioritise tasks and time management - Interpersonal skills - Presentational skills - Ability to work in teams and leadership skills, commercial awareness, flexibility, innovation, independence and risk-taking

Module Structure

Activity Total Hours
Independent Learning (FT) 72.00
Assessment (FT) 40.00
Lectures (FT) 24.00
Tutorials (FT) 2.00
Seminars (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Report n/a 70.00 45% Report (Individual) - 3000 words presenting a sourcing and distribution plan
Presentation n/a 30.00 45% Presentation (Group or DL individual with group discussion) - presenting a product or service innovation (15-20 mins)