SHE Level 5
SCQF Credit Points 8.00
ECTS Credit Points 4.00
Module Code MMNY24889
Module Leader n/a
School School of Computing, Engineering and Built Environment
Subject GCU New York
  • C (May start)
  • B (January start)
  • A (September start)

Pre-Requisite Knowledge


Summary of Content

The Dissertation module follows from the module, Research Methods. Research Methods focuses on management research and consultancy design. The aim of this module is to conduct business research/consultancy and report on the findings. Drawing on the proposal developed in Research Methods, the module focuses on the business research project, which involves an investigation of a substantial business issue or problem. Students are required to demonstrate critical awareness of business practice, relevant theories and research techniques and approaches. The project element of the module in particular offers students the opportunity to apply course concept, theories and techniques, draw on internationally published literature and good practice, and develop and interpret knowledge about management practice in their area of study. The project's subject matter involves the theoretical and empirical investigation of business and focuses upon topics covered in the student's programme of study. It requires students to demonstrate their ability to independently work. Each project will be supervised by an appropriate academic staff. The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary dat. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant. Students intending to choose this option are required to secure an agreement in principal from the client organisation prior to the finalisation of the first piece of coursework. Regardless of the nature of the output selected, the project is required to be theoretically robust and methodologically sound to meet the academic requirements of the module. Equivalence in the assessment of all three projects is maintained.


The syllabus contains a project briefing session prior to the commencement of the project. Further briefing session may be set up as required.

Learning Outcomes

On successful completion of the module, the student should be able to:1. Building upon previous developed proposal, conduct empirical research, present an intellectually robust and evidence based analysis, and develop appropriate recommendations.2. Demonstrate a systematic and critical understanding of the relevant theory pertaining to the chosen topic.3. Demonstrate the use of an appropriate methodological framework (incorporating consultancy based requirement where relevant) to meet the aim and objectives of the project.

Teaching / Learning Strategy

The students are responsible for managing their learning journey and resources, and in initiating, developing and producing the final applied research report or consultancy report. To facilitate effective independent learning, the module leader|project coordinator, will conduct a briefing session prior to the commencement of the project. This session provides the means to disseminate vital information concerning both the academic and administrative requirements of the module, and a forum for students to seek clarification or discuss issues that may be of concern GCULearn shall be used support the students' learning experience through access to module relevant information, additional recommended reading to encourage wider reading and informative video clips. Students shall also receive a personal copy of the module Handbook. Key material such as the programme's Ethics form, Consent Form, staff contact detail and other relevant material will be made available for students and posted via GCULearn for convenient access. Communication to the Module Leader when required and also that between students via Blackboard will be encouraged to facilitate the sharing of ideas and enable peer support. Staff supervising the projects shall be encouraged to facilitate student research discussion forums. In addition to tutor and peer support to enrich the learning experience, the students also benefit from the expertise of their respective supervisor who have an appropriate research or scholarly background in the area. The role of the supervisor of the project is to support the development of the required conceptual maps and thought processes that underpin the proposal and the project and provide advice and guidance regarding project administrative, procedural and approach issues. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing.

Indicative Reading

Remenyi, D. (2012) Case study Research: The quick guide, Academic Publishing International. Remenyi, D. and Bannister, F. (2012) Writing up your research for a dissertation or thesis, Academic Publishing International. Bryman, A. and Bell, E., Business Research Methods, (2011) Oxford University Press. Becker, H (2007) "Writing for social scientists", University of Chicago Press, Chicago Easterby-Smith, M; Thorpe, R; Lowe, A (2009) "Management research : An introduction", Sage, London, Fisher, C. (2010) Researching and Writing a Dissertation: An essential guide for business students, Pearson Education, Saunders M, Lewis P and Thornhill A (2009); Research Methods for Business Students; Financial Time|Prentice Hall; London Ghauri, P. and Gronhaug, K. (2010) Research Methods in Business Studies, FT Prentice Hall, London. Jesson, J., Matheson, L. and Lacey, F. M. (2011) Doing Your Literature Review, London: Sage. Matthews, B. and Ross, L. (2010) Research Methods for Social Sciences, Pearson, Roy, H. (2009) Researching and Writing Dissertations: A complete guide for business and management students, Chartered Institute of Personnel and Development. Sturdy A, Handley K, Clark T & Fincham R (2009); Management Consultancy: Boundaries and Knowledge in Action <http://www.oxfordscholarship.com/oso/public/content/management/9780199212644/toc.html> ; Oxford Scholarships Online (E-Book) Wickham P A (2007); Management Consulting: Delivering an Effective Project; Prentice Hall; Edinburgh Gate Yin R K (2009); Case Study Research: Design and Methods; 4th Edition; Sage Publications

Transferrable Skills

Students studying the module should further develop the following: ? Interpersonal talents ? Analytical and critical thought ? Creative thought ? Cognitive and intellectual talents ? Data analysis and synthesis ? Problem solving ? Independent learning and self management ? Time management ? Ethical conduct ? Reflective learning

Module Structure

Activity Total Hours
Independent Learning (FT) 310.00
Assessment (FT) 80.00
Tutorials (FT) 10.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 100.00 50% Applied Research ProjectInquiry ProjectBusiness Consultancy Project