SHE Level 5
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MMN523834
Module Leader Ruth Marciniak
School Glasgow School for Business and Society
Subject Fashion and Marketing
  • B (January start)
  • A (September start)

Pre-Requisite Knowledge


Summary of Content

This module provides students with a critical understanding of the buying, merchandising and distribution functions with a fashion organisation. The associated management processes are explored in detail, including analysis of market trends, product concept, sourcing, buying, merchandising, logistics and distribution channel decisions. The aim being to furnish students with the ability to critically examine the inter-relationships that exist between these different processes. Particular emphasis is on global learning wherein students are encouraged to look beyong the internal view of a fashion company, i.e. its brands and services, but explore the operating capability of the firm within a global context and examination of the challenges of operating globally. In addition, responsible leadership and professionalism is also embedded within the programme content, which incorporates economic, social and envrionmental factors associated with sourcing, outsourcing, location of production and distribution and supplier relationship management. As part of the asessment, it is the intention of the module to devise a live project wherein, students working with an established fashion retailer, will perform a number of buying and merchandising tasks including analysis of market intelligence and range planning. An additional assessment requires students to critcally examine ethics and sustainability in the fashion supply chain. 07


-360b7 Introduction to the role and scope of buying and merchandising functions b7 Trend strategies b7 Assortment planning b7 Ethics of sourcing b7 Stock management b7 Product presentation and visual display considerations b7 The role, scope and structure of logistics b7 Distribution channel decisions b7 Supplier selection and relationshops b7 Supply chain structure b7 Reverse logistics b7 Mass customisation b7 Fast v slow fashion and building sustainable supply chains Incorporating responsible leadership within buying, merchandising and distribution

Learning Outcomes

On successful completion of this module the student should be able to:-1. Critically appraise the role of the buying and merchandising function within a fashion context and the contribution these functions can make to acheving a competitive advantage;2. Undertake market analysis, design and produce a range plan for a selected fashion company;3. Obtain an understanding of the role, scope and structure of logistics and supply chain management and distribution channel decisions and examine the inter-relationships that exist between these different processes;4. Have a critical awareness of responsible leadership within buying, merchandising and distribution.

Teaching / Learning Strategy

The module will be delivered in 36 lectures and seminars. In addition, 8 hours of tutor-led activities will be delivered using applied learning strategies. 1 hour lecturer per week/2 hours seminar per week The module will be delivered via weekly lectures and seminars. Lectures provide the framework to analyse buying, merchandising and distribution functions within the fashion sector. Lectures are augmented by seminars designed to provide an opportunity to crtically examine material delivered via lectures thereby faciliating the opportunity for students to gain a deepr understanding and contextualise learning. Directed learning is built into the module delivery designed to further enhance student knowledge and provide a richer learning experience. GCU Learn serves as a respository for learning materials including journal articles, on-line videos and selected book chapters. In addition, independent learning provides the opportunity for reflection.

Indicative Reading

Core Reading Fernie J & Grant D B (2015) Fashion Logistics: Insights into the Fashion Retail Supply Chain, Kogan Page Indicitave Reading Brooks A (2015) The Hidden world of Fast Fashion and Second Hand Clothing, Zed Books Choi T & Chen T C E (2015) Sustainable Fashion Supply Chain Management: From Sourcing to Retailing, Springer Clodfelter R. (2009) Retail Buying: From Basics to Fashion, 4 th edition, Fairchild Fernie J & Sparks L (2014) Logistics and Retail Management: Emerging Issues and New Challenges in the Retail Supply Chain, 4 th edition, Kogan Page Goworek H. (2007) Fashion Buying, John Wiley & Son Hoffman A. (2011) Fundamentals of Merchandising Math and Retail Buying, Prentice Hall Ha-Brookshire J E (2014) Global Sourcing in the Textile and Apparel Industry, Prentice-Hall Shaw D & Koumbis D (2013) Fashion Buying: From Trend Forecasting to Shop Floor Basics Journals Brand Strategy Clothing and Textiles Research Journal? European Journal of Marketing? International Journal of Marketing International Journal of Logistics Management International Journal of Physical Distribution and Logistics Management International Journal of Retail & Distribution Management International Review of Retail, Distribution & Consumer Research Journal of Brand Management Journal of Consumer Marketing

Transferrable Skills

Group presentations provide students with the opportunity to demonstrate presentations skills, teamwork, time-keeping and effective communication with an audience. Together with research skills, the indvidual written report enable students exhibit cognitive and intellectual skills including critical thinking.

Module Structure

Activity Total Hours
Assessment (FT) 40.00
Seminars (FT) 24.00
Independent Learning (FT) 116.00
Lectures (FT) 12.00
Practicals (FT) 8.00

Assessment Methods

Component Duration Weighting Threshold Description
Group Presentation n/a 50.00 45% Group Presentation Learning Outcomes 1,2 and 4
Individual Report n/a 50.00 45% Individual Report Learning Outcomes 3 and 4