SHE Level 5
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MMN323652
Module Leader roger cook
School School of Computing, Engineering and Built Environment
Subject GCU London
  • A (September start)
  • B (January start)
  • C (May start)

Pre-Requisite Knowledge


Summary of Content

The module is divided into two components: managing international strategy, and finance. The Strategy component will focus on developing students' knowledge around strategic management and how firms design and implement strategies at the international level. The module begins with developing the fundamental understanding around the concept of globalization and its importance for contemporary organizations and business patterns that are shifting particularly with reference to emerging economies of the East. There will be a focus on origin, description, and drivers of strategies with particular reference to strategic management models and frameworks for developing business in the international market. Emphasis will also be laid on the different types of strategic choices international organizations have when thinking of doing business globally and the risks associated in doing so. Due to the role and importance of various stakeholders in international business, focus will be laid on stakeholder analyses. The Finance component will focus on developing an understanding about the role, importance, and sources of finance when conducting businesses internationally. The module will particularly focus on financial management and planning to help students understand and address financial issues facing international firms. It will also develop students' understanding about how stock markets function efficiently.


-360 - The global context ('Globalization' - definitions, origins, changing patterns in world trade and investment, global economic shift from West to East, the rise of emerging markets and the concept of interdependent world) - Origin, process, content and drivers of strategy (rational strategic management models and frameworks for developing business in international markets) - Risks associated with doing business globally (types of risks organizations face when doing business across national borders (commercial, country, financial, cross-cultural) and implications for assessing the attractiveness of markets, industries and countries - Tools and frameworks for undertaking strategic analyses and evaluating organization's strategy - Vision, mission, stakeholder analyses, corporate social responsibility and connection to business model and creation of business value - Designing strategies for growth and implementation challenges - Introduction to Finance (introduction to financial assets, financial markets and economy, investment process, and key players) - Financial management and planning (managing and planning short term, medium term and long term finance; working capital management) - Stock market operations (stock exchanges around the world, why list on stock exchange, how stock exchanges work , importance of well-run stock exchange) - Efficient market hypothesis (what is efficiency; 3 levels of stock market efficiency; implications of efficient market hypothesis for investment and companies; behavioural finance

Learning Outcomes

On successful completion of the module the student should be able to:- Assessment1. Critically assess the implications for businesses of recent and future changes in the global business environment and understand the ethical dilemmas facing global organisations. CW12. Apply a range of analytical tools and frameworks for assessment and development of a firm's strategic capability, competences, and competitive position in a variety of global settings. CW13. Use analytical methods and techniques to evaluate the financial performance and sustainability of a firm's strategy and evaluate the challenges and choices that firms face when formulating and implementing innovative strategies to create sustainable business value. CW14. Understand the need and importance of finance for international businesses. CW25. Understand the planning and management of finance by international firms including the sources of finance available to them; this includes understanding the efficient functioning of the stock markets. CW26. Developing an understanding of behavioural finance. CW2

Teaching / Learning Strategy

The teaching and learning strategy includes the use of a variety of techniques including lectures, workshops, seminars, and tutorials conducted by academic staff to develop efficient and effective understanding of knowledge. Moreover, the module delivery will often be facilitated by guest speakers from the industry to establish practical understanding of academic topics/issues as the aim is to bridge the gap between theory and practice. There will also be extensive use of case studies to give students the opportunity of learning from real-time examples. Some of these case studies will be required to resolve in groups to focus on joint/group understanding, which is essential for business managers of the future. The use of cases set in different contexts intends to promote 'situated learning' and allows students to stand in the shoes of real time managers and view problems from their angle who are confronted with strategic challenges, choices, and decisions frequently. GCU Learn will be used as virtual learning environment (VLE) to enable blended learning for better engagement of student and staff with the module. With the support of the Learning Technologist, online materials will be developed that will support the module delivery. Coursework will be marked using GCU Learn via 'Grademark' to ensure efficiency in marking/double marking that will enhance student's learning experience.

Indicative Reading

Due to its integrative nature, there is no core text for this module. Essential reading gives a selection of core texts in both the areas of Strategy and Finance. Reading will be recommended by lecturers from the texts listed below, as well as from journal articles (highlighted below) and web sites. Students are also expected to undertake their own literature search relating to their assessments. Recommended Reading List -360 - Arnold, G. (2008) Corporate Financial Management (4 th edition). Prentice Hall. - Atrill, P. and McLaney, E. (2013) Accounting and Finance for Non-Specialists (8 th edition). Pearson. - Boddy, D. (2010) Management: An Introduction (5 th edition). Harlow: Prentice Hall. -1 - Cavusgil, T., Knight,-1 G., -1 and -1 Risenberger, J.R. (2012)-1 International Business:-1 Strategy, Management-1 and the-1 New -1 Realities (2 nd edition). Pearson-1 International. -1 - Clegg, S., -1 Carter, -1 C., Kornberger, M. and Schweitzer,-1 J. -2 (2011) Strategy: Theory-1 & Practice. Sage. - Cole, G.A. and Kelly, P. (2011) Management: Theory and Practice (7 th edition). Basingstoke: Cengage Learning. -1 - Crane, A. and Matten, -1 D. (2010)-1 Business-1 Ethics: Managing -1 Corporate -1 Citizenship -1 and Sustainability -1 in -1 an-10 Age -1 of Globalisation (3 rd edition). Oxford-1 University Press. - Dyson, J.R. (2010) Accounting for Non-Accounting Students (8 th edition). Financial Times/Prentice Hall. - Handy, C. (1996) Understanding Organizations. New York: Penguin. -1 - Hill, -1 C.W. (2013) I-1 nternational Business: -1 Competing -1 in the-1 Global Marketplace.-1 South Western/Cengage Learning. - Huczynski, A. and Buchanan, D. (2007) Organizational Behaviour: An Introductory Text. Pearson. - Kelly,-1 P. (2009) International-1 Business -1 and Management.-1 South-Western/Cengage -1 - Lasserre, P. (2012)-1 Global-1 Strategic Management (3 rd edition).-1 Palgrave. -1 - Lynch, -1 R. (2012) Strategic-1 Management (-1 6 th edition). Pearson. - Peng,-1 M.W. (2013)-1 Global-1 Strategy (3 rd edition). -1 South-Western/Cengage Learning. - Rayner, C. and Smith, A. (2005) Managing and Leading People. CIPD. -1 - S om, A. (2009)-1 International-1 Management: Managing-1 the-1 Global-1 Corporation. McGraw-Hill. -2 - Verbeke, A. (2013)-1 International-1 Business Strategy (2 nd edition). -1 Cambridge -1 University Press. Academic Journals -360 - California Management Review - European Management Journal - European Management Review - Journal of International Business Studies - International Business Review - International Marketing Review - Management International Review - Journal of Finance - Journal of Corporate Finance - Financial Management - European Financial Management - Journal of Business Finance and Accounting - Journal of Financial Markets

Transferrable Skills

Students-8 following-7 this-7 module-7 -1 will-7 further-7 -1 develop-8 the-7 following-7 -1 personal-7 transferable-8 skills: -100 -180 -360 - Analytical-7 skills-6 --6 through-6 case-7 study-6 -1 analysis-5 -1 in-6 seminars -360-1 - Communication-7 -1 and-7 -1 interpersonal-6 skills-8 --7 through-7 -1 presenting-6 -1 individual-7 findings-7 -1 in-7 seminars-8 -1 and-7 through-7 -1 group -1 discussions -360 - Problem-solving-7 skills-6 --7 through-6 the-6 -1 application-6 -1 and-6 -1 integration-6 -1 of-6 knowledge-7 -1 gained-6 (from-6 this-7 -1 and-6 -1 other-7 -1 disciplines)-5 to making-7 recommendations-7 -1 on-7 the-7 validity-7 -1 of-7 various-7 tools-7 -1 and-7 techniques -360 - Self-management/independent-10 -1 learning-8 skills-9 (reflected-9 -1 in-9 management-9 -1 of-9 coursework-9 -1 and-9 -1 directed-8 -1 learning-8 -1 activities) -360-1 - Writing-9 skills-4 (through-8 the-8 courseworks) -360-1 - Research-7 skills-7 --8 through-7 -1 directed-7 -1 investigative-6 -1 work -1 - Financial analysis -1 - ICT-9 Skills-3 --6 through-5 the-5 -1 use-6 -1 of-5 the-5 Internet, Blackboard-5

Module Structure

Activity Total Hours
Independent Learning (FT) 116.00
Practicals (FT) 8.00
Lectures (FT) 24.00
Seminars (FT) 12.00
Assessment (FT) 40.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 50.00 45% Finance Report
Exam (Exams Office) 3.00 50.00 45% Case Study Exam