SHE Level 5
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MMN323262
Module Leader Julie McColl
School Glasgow School for Business and Society
Subject Fashion Marketing
  • A (September start)-B (January start)
  • B (January start)-A (September start)
  • S-B (January start)-A (September start)

Summary of Content

-2724 This module will examine strategic approaches that can be taken to manage overall organisational resilience. It will focus specifically on areas which are critical to maintaining resilience on both a day to day operational basis and in the event of a crisis situation. Specifically this module will consider: supply chain management; reputation, brand management and brand protection; human resource resilience; IT service continuity and cyber security.


-2724 IT Service continuity, IT disaster recovery and IT resilience planning Understanding the role of human and organisational factors in managing cyber risk. Understanding the role of personnel security in organisations and its relationship with wider security and risk management Preventing, identifying and managing Insider Threats Corporate branding: building strong brands Legal matters relating to brand protection (Trade Mark law, Design Rights, Patent law) -2724 Determining, evaluating and adopting strategies and tools to mitigate supply chain vulnerability and risk Current supply chain configurations, such as outsourcing and their overall impact on risk in the supply chain The effect of network relationships on global supply chain vulnerability and governance issues -2724 Case studies and applied research will be used throughout the syllabus to illustrate the use of business resilience and crisis management in different industry sectors.

Learning Outcomes

On successful completion of this module, the student should be able to:" Discuss the importance of maintaining IT service continuity." Understand what is meant by cyber risk and critically evaluate the human and organisational factors critical in managing this risk." Understand what is meant by personnel security and insider threat and critically assess the practices to prevent, identify and mitigate against such risk" Understand the importance of and demonstrate an understanding of building a strong corporate brand" Apply, practical, knowledge and comprehension of legal matters to brand management." Demonstrate understanding of how supply chain networks can be managed to minimize risk and the range of tools available.

Teaching / Learning Strategy

The lectures will be supported by a programme of directed reading and structured exercises. In addition some guest speakers will be used to enhance the knowledge base of the students. The teaching strategy encourages the students to question, debate and critically analyse current issues relating to business resilience. GSBS will continue to use the advancement of GCULearn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCULearn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing. Students are provided with formative and summative feedback via a variety of mechanisms. Feedback on coursework is provided within 3 working weeks of submission.

Indicative Reading

Aperia, Georgeson and Keller, (2012) Strategic Brand Management, A European Perspective, 2 nd Edition, Prentice Hall Aplin and Davis, (2013) Intellectual Property Law: Text, cases and Materials, 2nd ed. Oxford, UK Bentley and Ors, (2008) Trade Marks and Brands: An Interdisciplinary Critique, Cambridge Intellectual Property and Information Law. UK Christie and Gare, (2012) Blackstone's Statutes: Intellectual Property, Oxford, UK Catrantzos, N. (2012) Managing the Insider Threat - No Dark Corners. Published by CRC Press, Taylor and Francis Group, Boca Raton, FL Da Silva Lopes and Duguid, (2010) Trade Marks, Brands and Competitiveness, International Studies in Business History), Routledge, UK Furnham, A. & Taylor, J. (2013) Bad Apples - Identify, Prevent & Manage Negative Behaviour at Work. Published by Palgrave MacMillan, Hampshire, England. Howell and Bainbridge (2013) Intellectual Property Asset Management: How to Identify, Protect, Manage and Exploit Intellectual Jackson, G (2012) Predicting Malicious Behaviour - Tools and Techniques for Ensuring Global Security. Published by John Wiley & Sons Inc., Indianapolis IN Kaye D. (2008) Managing Risk and Resilience in the Supply Chain. BSI Lacey, D. (2009) Managing the Human Factor in Information Security. Published by John Wiley & Sons Ltd., Chichester, England Lawrence, Clive, (2008) Brands: Law, Practice and Precedents, Jordans, MacQueen and Ors, (2011).Contemporary Intellectual Property Law and Policy, 2nd ed. Oxford, UK Property within the Business Environment. Routledge, UK Property, Internet Law & Social Media Marketing) Smith and Shireen, (2013) Legally Branded (Brand law - Logos, Trade Marks, Designs, Copyright & Intellectual Steward, Geoff, (2006) Logos and No Logos: How to Understand and Get the Most Out of your Brand, John Wiley& Sons. Waters D (2011) Supply Chain Risk Management. Kogan Page. -2724 Wu T. & Blackhurst B. (2008) Managing Supply Chain Risk and Vulnerability. Springer -2724 -2724 Journals (Available Electronically): -2724 International journal of physical distribution and logistics management Journal of Supply Chain Management -2724 Managing Intellectual Property -2724 Journal of Brand Management Journal of Organizational Culture, Communication and Conflict Journal of Management Learning The Learning Organization Internet sites: The Chartered Institute of Purchasing & Supply The Centre for the Protection of the National Infrastructure (CPNI) CIFAS (Fraud prevention)

Transferrable Skills

In addition to the attainment of the learning outcomes students will develop personal transferable skills in self-management, report writing, case study analysis, essay writing, problem solving and critical thinking.

Module Structure

Activity Total Hours
Seminars (PT) 22.00
Lectures (PT) 22.00
Independent Learning (PT) 100.00
Lectures (FT) 22.00
Assessment (FT) 56.00
Independent Learning (FT) 100.00
Seminars (FT) 22.00
Assessment (PT) 56.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 50.00 45% 3,000 words
Course Work 02 n/a 50.00 45% 3,000 words