SHE Level 5
SCQF Credit Points 60.00
ECTS Credit Points 30.00
Module Code MMN226166
Module Leader Mah Kong Howe
School GCU London
Subject GCU London
  • A (September start)
  • B (January start)
  • C (May start)

Summary of Content

The aim of the module is to conduct management research and report on the findings. The module focuses on the management research project, which involves an investigation of a substantial management issue or problem. Students are required to demonstrate critical awareness of management practice, relevant theories and research techniques and approaches. The project element of the module in particular offers students the opportunity to apply course concept, theories and techniques, draw on internationally published literature and good practice, and develop and interpret knowledge about management practice in their area of study. The project's subject matter involves the theoretical and empirical investigation of management and focuses upon topics covered in the student's programme of study, the MBA. It requires students to demonstrate their ability to independently work. Each project will be supervised by an appropriate academic staff and if needed with additional management experts. This project may be based on a study trip or work experience. The MBA Project is normally primary data based and requires the student to adopt the role of a consultant. Students are required to secure an agreement in principal from the client organisation prior to the finalisation of the first piece of coursework. Regardless of the nature of the output intended, the project is required to be theoretically robust and methodologically sound to meet the academic requirements of the module.


-360 - The syllabus contains a project briefing session prior to the commencement of the project. Further briefing session may be set up as required. - Data analysis workshops support the empirical work.

Learning Outcomes

On successful completion of the module the student should be able to:-1. Building upon previous developed proposal, conduct empirical research, present an intellectually robust and evidence based analysis, and develop appropriate recommendations. CW22. Demonstrate a systematic and critical understanding of the relevant theory pertaining to the chosen topic. CW1 & CW23. Demonstrate the use of an appropriate methodological framework (incorporating consultancy based requirement where relevant) to meet the aim and objectives of the project. CW24. Appraise, reflect, interpret and synthesise the theory and evidence gathered and to inform future professional practice. CW2

Teaching / Learning Strategy

The students are responsible for managing their learning journey and resources, and in initiating, developing and producing the final applied research report or consultancy report if applicable relevant to their chosen pathway specialisation. To facilitate effective independent learning, the module leader/project coordinator, will conduct a briefing session prior to the commencement of the project. This session provides the means to disseminate vital information concerning both the academic and administrative requirements of the module, and a forum for students to seek clarification or discuss issues that may be of concern. GCU Learn shall be used to support the students' learning experience through access to module relevant information, additional recommended reading to encourage wider reading and informative video clips. Students shall also receive a personal copy of the module Handbook. Peer feedback - similar to academic the academic peer review process - on the proposal poster will provide invaluable input but also help reflect on the student's on work. Research sets provide a degree of continuity from the taught element to the final project and GCU Learn shall be available for students to use to support each other. Key material such as the programme's Ethics form, Consent Form, staff contact detail and other relevant material will be made available for students and posted via GCU Learn for convenient access. Communication to the Module Leader when required and also that between students via Blackboard will be encouraged to facilitate the sharing of ideas and enable peer support. Staff supervising the projects shall be encouraged to facilitate student research discussion forums. In addition to tutor and peer support to enrich the learning experience, the students also benefit from the expertise of their respective supervisor who have an appropriate research or scholarly background in the area. The role of the supervisor of the project is to support the development of the required conceptual maps and thought processes that underpin the proposal and the project and provide advice and guidance regarding project administrative, procedural and approach issues.

Indicative Reading

Core text SAUNDERS, M., LEWIS, P. & THORNHILL, A., 2015. Research Methods for Business Students , 7 th ed., Harlow: Pearson. Recommended Reading ALVESSON, M. & DEETZ, S., 2000. Doing Critical Management Research , London: Sage. ARKSEY, H. AND KNIGHT, P., 1999. Interviewing for Social Scientists, London: Sage. BLAIKIE, N. & PRIEST, J., 2018. Designing Social Research: The Logic of Anticipation , 3 rd ed., Cambridge: Polity Press. BLUMBERG, B. COOPER, D. AND SCHINDLER, P., 2011 . Business Research Methods , 3 rd ed., Maidenhead: McGraw-Hill Education. BRYMAN, A., 2015 . Social Research Methods , 5 th ed., Oxford: Oxford University Press BELL, E., BRYMAN, A. & HARLEY, B., 2018. Business Research Methods , 5 th ed., Oxford: Oxford University Press BURNS, R. & BURNS, R.P., 2008. Business Research Methods and Statistics Using SPSS, London: Sage Publications. CHISNALL P., 2004. Marketing Research , London: McGraw-Hill. CRESWELL, J. W. & CRESWELL, J. D., 2018. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches , 5 th ed., London: Sage. DENSCOMBE, M., 2014. The Good Research Guide: For Small Scale Social Research Projects , 5 th ed., Maidenhead: Open University Press. GHAURI, P. & GRONHAUG, K., 2010. Research Methods in Business Studies , 4 th ed., London: FT Prentice Hall. JESSON, J., MATHESON, L. & LACEY, F. M., 2011. Doing Your Literature Review , London: Sage. KAPLAN, D., 2004. The Sage Handbook of Quantitative Methodology for the Social Sciences , London: Sage. LEEDY, P. AND ORMROD, J., 2015. Practical Research: Planning and Design , Harlow: Pearson. MALHOTRA, N., NUNAN, D. & BIRKS, D. F., 2017. Marketing Research: An Applied Approach , 5 th ed., Harlow: Pearson. PALLANT, J., 2016. SPSS Survival Manual , 6 th ed., OUP: Oxford. REMENYI, D., 2012. Case study Research: The quick guide , Academic Publishing International, Reading SILVERMAN, D., 2017. Doing Qualitative Research , 5 th ed., London: Sage. WICKHAM, P & WICKHAM, L., 2016. Management Consulting: Delivering an Effective Project , 5 th ed., Harlow: Pearson. WISKER, G., 2007 . The Postgraduate Research Handbook, 2 nd ed. Basingstoke: Palgrave. YIN, R. K., 2018 . Case Study Research and Applications: Design and Methods , 6 th ed., London: SAGE Key Journals Academy of Management Journal Academy of Management Review ACM Transactions on Human-Computer Interface ACM transactions on Information Systems ACTA Informatics Administrative Science Quarterly Annals of Tourism Research Business Ethics Quarterly British Journal of Management California Management Review Communications of the ACM Corporate Governance: An International Review Creativity & Innovation Management Decision Support Systems European Journal of Information Systems European Management Journal European Journal of Innovation Management Harvard Business Review IEEE Transactions on Computers IEEE Transactions on Engineering Management Information & Management Information and Organization Information Processing and Management Information Systems Journal International Journal of Human-Computer Studies International Journal of Hospitality Management International Journal of Tourism Research Journal of Business Ethics Journal of Change Management Journal of Hospitality and Tourism Research Journal of Information Technology Journal of Knowledge Management Journal of Management Information Systems Journal of Operations Management Journal of Organizational Change Management Journal of Strategic Information Systems Journal of the Association of Information Systems Journal of Travel Research Leadership Leisure Sciences Management Review MIS Quarterly Organisational Dynamics Organizational Studies Sloan Management Review Strategic Management Journal The Leadership and Organizational Development Journal Tourism Management

Transferrable Skills

Students studying the module should further develop the following: -360b7 Interpersonal talents -360b7 Analytical and critical thought b7 Creative thought b7 Cognitive and intellectual talents b7 Data analysis and synthesis b7 Problem solving b7 Independent learning and self management b7 Time management b7 Ethical conduct b7 Reflective learning

Module Structure

Activity Total Hours
Assessment (PT) 100.00
Lectures (PT) 6.00
Independent Learning (PT) 482.00
Practicals (PT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 20.00 45% Poster of Proposed MBA Project
Course Work 02 n/a 80.00 45% MBA Project Report