SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMN225826
Module Leader n/a
School School of Computing, Engineering and Built Environment
Subject GCU London
  • A (September start)
  • B (January start)
  • C (May start)

Summary of Content

This module will look at the evolution of Protocol and Etiquette, the reasons which have led to the central role played by this activity in the management of relations between states as well as issues of precedence and dress code in diplomacy. Candidates will also cover a number of subjects ranging from State Visits to Private visits of Heads of State, formal to informal correspondence, hosting and international conference to hosting an international sports event. The fundamentals of Diplomatic, social and business etiquette. Multi-national, multi-ethnic and gender etiquette - correct greetings both written and spoken, exchange of business cards, acceptable gifts, table/meal manners.


- Introduction to Diplomatic Protocol - Origins and Meanings of Diplomatic Protocol - The Vienna Convention on Diplomatic Protocol - The Vienna Convention on Diplomatic Relations - Modern Diplomacy - Mission Culture - The Protocol Officer - Basic Etiquette - Soft Power - VIP Visits - International Protocol - Defence Protocol - Business Protocol - Internet Protocol - Media Communications and Crisis Management

Learning Outcomes

On successfull completion of the module the students should be able to:-1. Demonstrate an advanced knowledge and understanding of international protocol and etiquette. (CW01)2. Critically appraise international protocol and etiquette with reference to issues of protocol, suitability, conflicts of interest, risk management and security. (CW01)3. Appropriately apply, schedule and manage international protocol and etiquette formally and informally in a wide range of settings and formats. (CW01)

Teaching / Learning Strategy

The teaching and learning strategy includes the use of a variety of techniques including guided independent study, lectures, and seminars conducted by academic staff to develop efficient and effective understanding of International Protocol and Etiquette. The module delivery will in parts be facilitated by senior practitioners from the field of International Diplomacy to establish practical understanding of academic topics/issues as the aim is to bridge the gap between theory and practice. Weekly Lectures provide the theoretical aspect of this module, while seminars, case studies, simulation exercises and tutorials are in place to support individual learning. There will also be extensive use of case studies to give students the opportunity of learning from real-time examples. Some of these case studies will be required to resolve in groups to focus on joint/group understanding. The use of cases set in different contexts intends to promote 'situated learning' and to view problems from the perspective of those who are confronted with strategic challenges, choices, and decisions frequently. This is reflected in the assessment of the module. Students are tasked to create an operational plan that covers the schedule of formal and informal elements of a diplomatic event. Students have to address aspects of international protocol and etiquette incl. suitability, conflicts of interest, risk management and security. This gives students the opportunity to apply their understanding in a realistic format.

Indicative Reading

Due to its integrative nature, there is no core text for this module. Background reading (Indicative) b7 Bruns, K. (2014) A Cornerstone of Modern Diplomacy: Britain and the Negotiation of the 1961 Vienna Convention on Diplomatic Relations (Key Studies in Diplomacy ). London, UK: Bloomsbury Academic Debrett's Handbook (2014) London, UK: Debrett's Limited ISBN: 9780992934811 b7 French, M. M. (2010) United States Protocol: The Guide to Official Diplomatic Etiquette. Foreword by William Jefferson Clinton . Lanham, Md.: Rowman & Littlefield. b7 John R. Wood and J. Serres. (1970) Diplomatic Ceremonial and Protocol: Principles, Procedures and Practices. London, UK: Macmillan. b7 Innis, P., Mary Jane McCaffree, M.J., & Sand, R. M. (2013) The Protocol Red Book99: 35th Anniversary Edition, The Complete Expanded and Updated Handbook of Diplomatic, Official, and Social Usage . UK: HarperCollins b7 Rivett, R. (2017) Diplomatic Protocol, Etiquette, Statecraft & Trust . Scotland, UK: Whittles Publishing ISBN13:9781849953702 Online b7 Chavez, T. 'Is There Precedent for Trump's Approach to Presidential Diplomacy?' [Accessed 12/02/2019] Available from: <> b7 Smallman, E. 'The art of diplomacy: Can a new Foreign Office course help us all in everyday life?' [Accessed 12/02/2019] Available from: <> b7 Thomson Reuters. 'Trump administration quietly snubs EU diplomats in U.S., officials say' [Accessed 12/02/2019] Available from: <>

Transferrable Skills

-360b7 Communication and presentation skills b7 Problem solving b7 Critical thinking and evaluation b7 Information retrieval Data analysis b7 Data interpretation b7 Teamwork b7 Peer learning b7 Interpersonal skills b7 Negotiation b7 Written and oral communication skills b7 Independent learning and self-management b7 Ethical conduct b7 Time management b7 Reflective learning

Module Structure

Activity Total Hours
Seminars (FT) 4.00
Practicals (FT) 8.00
Assessment (FT) 40.00
Lectures (FT) 24.00
Independent Learning (FT) 72.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 100.00 n/a Report - Compose an operational plan and schedule for formal and informal elements of a diplomatic event addressing aspects of international protocol and etiquette incl. considerations of suitability, conflicts of interest, risk management and security.