SHE Level 5
SCQF Credit Points 60.00
ECTS Credit Points 30.00
Module Code MMN225007
Module Leader Bipasha Ahmed
School School of Computing, Engineering and Built Environment
Subject GCU London
  • A (September start)
  • B (January start)
  • C (May start)

Summary of Content

The aim of this module is to enable students to develop an understanding and obtain practical experience of the research process and research skills required to undertake a supervised independent research project. Students are expected to demonstrate the ability to conduct advanced research, which is based on a wide and extensive critical review of the literature relevant to their field of study. Before the student commences their research project, they must develop an assessed research proposal for their intended project, with guidance from their academic supervisor. During the research process and in co-operation with their supervisor, students are required to demonstrate critical awareness of practice in their applied field, relevant theories, research techniques and approaches. They must demonstrate methodological and analytical rigour supported by well-constructed argument and debate. Both the proposal and project elements of the module offer students the opportunity to apply course concepts, theories and techniques, draw on internationally published literature and good practice, and develop and interpret knowledge about practice in their area of study. The project's subject matter involves the theoretical and empirical investigation of a relevant industry related issue and focuses upon topics covered in the student's programme of study. The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Consultancy Project. The Applied Research project involves collection of either primary data or combination of primary and secondary data. The Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Consultancy project is normally primary data based and requires the student to adopt the role of a consultant with a relevant organisation. Students intending to choose this option are required to secure an agreement in principal, from a client organisation prior to the finalisation of the first piece of coursework. Regardless of the nature of the output selected, the project is required to be theoretically robust and methodologically sound to meet the academic requirements of the module. Equivalence in the assessment of all three projects is maintained.


-360b7 Three pre module sessions to support development of research proposal under supervision b7 Three project briefing sessions during the course of the module.

Learning Outcomes

On successful completion of the module the student should be able to:-1. Critically assess research gaps and generate research aims and objectives applicable for an appropriate research project relevant to field of study. CW01/CW022. Demonstrate a systematic and critical understanding of relevant theory pertaining to the chosen topic. CW023. Design a research project to answer a particular research question. CW01/CW024. Demonstrate the use of appropriate methodological framework to meet the aim and objectives of the project. CW025. Synthesise a range of information. CW01/CW026. Conduct empirical research. CW027. Present an intellectually robust and evidence based analysis and develop appropriate recommendations. CW02

Teaching / Learning Strategy

The students are responsible for managing their learning journey and resources, developing a research proposal and producing the final applied research report or consultancy report. Depending on which trimester they will be taking the module, there will be three "pre module sessions" delivered in the previous trimester in order to provide support in developing the research proposal for their project, and allocate appropriate supervisors. These sessions will also provide vital information concerning both the academic and administrative requirements of the module, and a forum for students to seek clarification or discuss issues that may be of concern. There will also be a number of support sessions provided during the course of the module trimester, focussed on research conduct and writing-up. GCU Learn will be used support the students' learning experience through access to module relevant information and resources. Key material such as the ethics approval form, model consent form, staff contact details and other relevant material will be made available for students and posted via GCU Learn for convenient access, alongside the module handbook. In addition to tutor and peer support to enrich the learning experience, the students also benefit from the expertise of their respective supervisor who has an appropriate research or scholarly background in the area. The role of the supervisor is to support the development of both the proposal and the project, and provide advice and guidance regarding project administrative, procedural and approach issues.

Indicative Reading

Indicative reading list: Bryman, A., & Bell, E. (2015) Business Research Methods, Oxford University Press. Fisher, C. (2010) Researching and Writing a Dissertation for Business Students, Pearson Education Limited, FT Prentice Hall. Remenyi, D. and Bannister, F. (2013) Writing up your research for a dissertation or thesis, Academic Publishing International. Ritchie, J., & Lewis, J. (2013) Qualitative Research Practice: A Guide for Social Science Students and Researchers, London Sage Publications. Walliman, N.S.R. (2011) Your Research Project: A Step-by-Step Guide for the First Time Researcher, London: Sage Publications. Wickham P A., & Wilcock, J. (2012) Management Consulting: Delivering an Effective Project; Prentice Hall; Edinburgh

Transferrable Skills

Problem solving Critical thinking and evaluation Information retrieval Data analysis Data interpretation Written communication skills Independent learning and self-management Ethical conduct Time management Reflective learning

Module Structure

Activity Total Hours
Tutorials (FT) 12.00
Assessment (FT) 120.00
Independent Learning (FT) 468.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 20.00 45% Research Proposal 1,500 words (Day 5, Week 2)
Course Work 02 n/a 80.00 45% Research Project 15,000 words (Day 1, Week 16)