SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMN225006
Module Leader Titus Olaniyi
School School of Computing, Engineering and Built Environment
Subject GCU London
  • A (September start)
  • B (January start)
  • C (May start)

Summary of Content

The aim of this module is to provide students with an introduction to a range of research approaches to critical inquiry, relevant to their field of study. The module will introduce students to knowledge and skills on how to: formulate research questions, plan a research project, collect data, analyse data and write a research report. Students will learn how to compare and contrast different research paradigms, to enable them to choose appropriate methodologies and methods in order to address a particular research question. They will also consider related practical, ethical and philosophical issues when developing and conducting research.


Introduction to research methods in social sciences and business; developing a research question; how to conduct and write a literature review; how to evaluate research; quantitative and qualitative research approaches including data collection, data analysis methods and philosophical issues; how to manage a research project; research ethics; how to write up a research report.

Learning Outcomes

On successful completion of the module the student should be able to:-1. Critically assess research gaps and generate research aims and objectives applicable for an appropriate research project relevant to field of study. CW01/CW022. Design a research project to answer a particular research question. CW01/CW023. Evaluate and apply appropriate research methodologies and methods. CW01/CW024. Synthesise a range of information. CW01/CW025. Demonstrate the ability to plan, execute and present a research project. CW01/CW02

Teaching / Learning Strategy

Lectures will provide introductions to syllabus topics; seminars and practical sessions will provide support on developing practical skills on formulating a research proposal and conducting a research project. Programme leaders will lead some sessions to ensure students understanding of module content and their assessment is programme relevant. Students will be given indicative reading to enhance their understanding of syllabus topics. The assessments in this module will encourage group work and peer learning in developing a research proposal and independent research skills in conducting and writing up a research project.

Indicative Reading

Indicative reading list: Blumberg, B. F., Cooper, D. R. and Schindler, P. S. (2014) Business research methods . 4. ed. London: McGraw-Hill Education. Bryman, A. (2012) Social research methods . 4th ed. Oxford?; New York: Oxford University Press. Bryman, A. and Bell, E. (2015) Business research methods . Fourth edition. Cambridge, United Kingdom?; New York, NY, United States of America: Oxford University Press. Creswell, J. W. (2014) Research design: qualitative, quantitative, and mixed methods approaches . 4. ed. Los Angeles, Calif: SAGE. Denscombe, M. (2014) The good research guide: for small-scale social research projects . 5. ed. Maidenhead: Open University Press. Denzin, N. K. and Lincoln, Y. S. (eds) (2011) The Sage handbook of qualitative research . 4th ed. Thousand Oaks: Sage. Leedy, P. D. and Ormrod, J. E. (2015) Practical research: planning and design . Pallant, J. (2013) The SPSS Survival Guide. 5th Ed. Milton Keynes: Open University Press. Remenyi, D. (2013) Case Study Research . Saunders, M., Lewis, P. and Thornhill, A. (2015) Research methods for business students . 7th Ed. New York: Pearson Education. Silverman, D. (2013) Doing qualitative research . Fourth edition. London?; Thousand Oaks, California?; New Delhi?; Singapore: SAGE Publications Ltd. Silverman, D. (2014) Interpreting qualitative data . 5. ed. Los Angeles, Calif.: Sage Publ. Sturdy, A. (ed.) (2009) Management consultancy: boundaries and knowledge in action . Oxford?; New York: Oxford University Press. Wickham, L. and Wilcock, J. (2012) Management consulting: delivering an effective project . 4. ed. Harlow: Financial Times Prentice Hall. Wisker, G. (2008) The postgraduate research handbook: succeed with your MA, MPhil, EdD and PhD . 2nd ed. New York: Palgrave Macmillan (Palgrave study guides). Key Journals: Academy of management review Academy of management journal Journal of marketing Journal of finance Human resources International journal of management reviews Journal of retailing Psychology and marketing Journal of international business studies Journal of business research Journal of fashion marketing and management

Transferrable Skills

Problem solving Critical thinking and evaluation Information retrieval Data analysis Data interpretation Teamwork Peer learning Interpersonal skills Negotiation Written and oral communication skills Independent learning and self-management Ethical conduct Time management Reflective learning

Module Structure

Activity Total Hours
Tutorials (FT) 8.00
Lectures (FT) 12.00
Independent Learning (FT) 72.00
Practicals (FT) 18.00
Assessment (FT) 40.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 02 n/a 60.00 45% Individual research report 2,000 words (Day 4, Week 14)
Course Work 01 n/a 40.00 45% Research proposal group presentation (Week 9)