SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMN224956
Module Leader n/a
School Glasgow School for Business and Society
Subject Tourism, Events and Sport
  • B (January start)
  • A (September start)
  • C (May start)

Summary of Content

This module will provide students with a theoretical and practical understanding of the processes of planning, producing, delivering and evaluating live events. Students will be required to work together in small groups to research, research and propose event concepts. They will be required to select one event concept (the content and format of which will be negotiated with the module leader) to further develop. Students will be required to work together to produce an event delivery plan for a live event which they will then go on to deliver. This allows students to put theory into practice gaining an understanding of how live events are planned, resourced, delivered and produced. In addition to planning and staging the live event, students will be required to engage in a critical appraisal and evaluation of the processes used in the development and delivery of the event as well as their own role within the team. This will be assessed in a digital format.


The Theories of Event Planning and Management Developing and Designing Event Concepts Assessing Event Feasibility Event Planning and Project Management Resourcing Events - Finances (budgeting and planning for the live event) Resourcing Events - People (recruiting and managing volunteers, staff liaison, etc) Resourcing Events - Site and Venue Management Programming and Production Managing Risk and Resilience Safety and Security for Events Logistics and Operations Event Evaluation

Learning Outcomes

On successful completion of this module, the student should be able to:1. Demonstrate a critical understanding of the theories surrounding event planning and management2. Research, propose and critically evaluate event concepts3. Apply the processes of event planning to design, resource and deliver a live event4. Utilise digital formats to critically reflect upon the event planning and management process

Teaching / Learning Strategy

Key theoretical materials pertaining to the processes of event planning, delivery and management will be introduced via a series of formal lectures. Where possible guest speakers from the events industry will share their expertise with students via these lectures. Lectures will be supported via seminars/workshops which will focus on the application of theory into practical settings with dedicated time being allocated to support students in the production of their live event. The module will be formally assessed via two formats. Firstly, students will be required to produce a group event delivery plan, which outlines the planning , resourcing and delivery of a live event. Following the delivery of their event, they will then be asked to reflect upon their experiences via the production of a digital podcast. Although students will engage in the practice of planning, managing and delivering a small scale, local event, the skills and knowledge that they gain throughout this module will be transferable to a wide range of events settings at a local, national and international level. The teaching and learning strategy will provide students with the tools expected of them as international tourism and events management graduates.

Indicative Reading

Core Texts: Allen, J. (2010) Event Planning: The Ultimate Guide to Successful Meetings, Corporate Events, Fundraising Galas, Conferences, Conventions and Other Special Events (2nd Edition). Chichester: John Wiley & Sons. Allen, J. (2010) The Business of Event Planning: behind the scenes secrets of successful special events. Chichester: John Wiley & Sons. Becker, D. (2006) The Essential Legal Guide to Events: a practical handbook for events professionals and their advisors. Dynamic Publishing. Berridge, G. (2007) Events Design and Experience. Oxford: Butterworth: Heinemann. Ferdinand, N & Kitchin, P. (2012) Events Management: an international approach. London: SAGE. Getz, D. (2012) Event Studies: theory, research and policy for planned events (2nd Edition. London: Elsevier. Goldblatt, J.J. (2013) Special Events - creating and sustaining a new world for celebration. Chichester: John Wiley & Sons. Hoyle, L.H. (2002) Event Marketing: how to successfully promote events, festivals, conventions and expositions. Chichester: John Wiley & Sons. Jackson, N. (2013) Promoting and Marketing Events. London: Routledge. Mathews, D. (2008) Special Event Production: the process. Oxford: Butterworth Heinemann. Mathews, D. (2008) Special Event Production: the resources. Oxford: Butterworth Heinemann. Monroe, J.C. & Goldblatt, J.J. (2005) Art of the Event: complete guide to special event design and de9cor. Chichester: John Wiley & Son. Raj, R., Walters, P. & Rashid, T. (2009) Events Management: an integrated and practical approach. London: SAGE. Shone, A. & Parry, B. (2013) Successful Event Management: a practical handbook. Fourth Edition. London: Continuum. Silvers, J. (2008) Risk Management for Meetings and Events. Oxford: Butterworth Heinemann. Sondor, M. (2004) Event Entertainment and Production. Chichester: John Wiley & Son. Van der Wagen, L. (2005) Event Management: for tourism, cultural, business and sporting events. London: Hospitality Press. Additional Reading Bowdin, G.A., McDonnell, I., Allen, J. & O'Toole, W. (2010) Events Management (2nd Edition). London: Butterworth Heinemann. EventScotland (2006) Events Management: a practical guide. Edinburgh: EventScotland. Getz, D. (1997) Event Management and Event Tourism. New York: Cognizant Communication. HSE (1999) The Event Safety Guide. Norwich: HSE Books. Masterman, G. (2004) Strategic Sports Event Management: an international approach. London: Elsevier. Journals: Event Management International Journal of Event and Festival Research Managing Leisure Leisure Studies Online sources: www.embok.org <http://www.embok.org> www.eventscotland.org <http://www.eventscotland.org> www.eventmpacts.com <http://www.eventmpacts.com> www.hse.gov.uk <http://www.hse.gov.uk>

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: -360b7 Communication and presentation skills b7 Interactive and group skills b7 Problem solving skills b7 Ability to self-appraise and reflect on practice b7 Ability to plan and manage learning b7 Entrepreneurial skills b7 Self-Confidence b7 Self-reliance b7 Awareness of strengths and weaknesses b7 Creativity and Innovation b7 Independence b7 Regard for others b7 Time Management b7 Commercial awareness b7 Leadership skills Project management

Module Structure

Activity Total Hours
Lectures (FT) 12.00
Seminars (FT) 24.00
Assessment (FT) 24.00
Independent Learning (FT) 90.00

Assessment Methods

Component Duration Weighting Threshold Description
Group Plan n/a 70.00 45% Group Event Delivery Plan (2000 words) (week 8)
Individual Podcast n/a 30.00 45% Individual Digital Reflective Podcast (5 mins) (Exam Period)