GLOBAL STRATEGY: CHALLENGES AND CHOICES

SHE Level 5
SCQF Credit Points 15.00
ECTS Credit Points 7.50
Module Code MMN224947
Module Leader Colin Combe
School Glasgow School for Business and Society
Subject Management
Trimesters
  • A (September start)
  • B (January start)
  • C (May start)

Summary of Content

International business has grown substantially in the last two decades with more and more companies seeking opportunities that developments in global trade have to offer. To compete effectively in this arena, managers need to understand the challenges that international business presents and make informed choices around global strategies. The advent of globalisation has simultaneously given rise to global enterprises seeking competitive advantage through the formulation and implementation of effective global strategies. The aim of this module is to deliver an understanding of the dynamic global trading environment and the development of global strategies that global enterprises use to gain and sustain a competitive advantage. The module helps develop an entrepreneurial mindset by identifying opportunities in the global economy; enhances the principles of responsible management by better understanding global social trends, ethical business behaviours and issues of sustainability.

Syllabus

The syllabus comprises three distinct but related elements of learning including (i) the global business environment (ii) global strategy and (iii) culture, ethics and sustainability -720 (i) Global business environment The emergence of globalisation and global trade and key drivers of globalisation Types of global enterprises: multinational, multi-domestic, transnational, global -720 (ii) Global strategies Global strategies 1: geo-politics, industries, resources and sustainability Global strategies 2: internal analysis and the global value chain Global generic strategies and strategic direction Global market entry strategies -720 (iii) Culture, ethics and sustainability Managing cultural diversity, Global business ethics and corporate social responsibility in global markets Globalisation and sustainability

Learning Outcomes

1 Understand the major trends that have emerged within the global trading environment including the globalisation of industries, opportunities from geo-political change, and the role of technology in driving change;2 Identify and evaluate different forms of global enterprises and organisational structures designed for international business;3 Build an understanding of the formulation of global strategies in different industry settings; analyse and review progress towards aims and objectives and evaluate and select strategic options and direction from identified alternatives;4 Explain and synthesise the role of managing cultural diversity, ethics and sustainability in the international business.

Teaching / Learning Strategy

The learning, teaching and assessment strategy uses a combination of lectures and seminars, some of which are led by academic staff and others by the students. To contextualise and provide currency to specific issues, guest speakers will be invited, as well as using media from a variety of sources (e.g TED.com). Students are introduced to a range of concepts, analytical tools and frameworks, and given the opportunity to discuss and apply them using case studies and thematic issues as a basis for debate and discussion. The use of case studies is designed to give students responsibility for learning through their joint efforts, with the teaching team acting as facilitators. The case method is a form of experiential learning, and its use on the module is designed to encourage students to acquire knowledge through research, develop skills in evaluating a problem using analytical tools and frameworks from the strategy 'toolbox', practice how to make strategic decisions, and present and justify a particular course of action. The use of cases is intended to promote 'situated learning' and allows students to put themselves in the position of managers and companies confronted with strategic challenges, choices and decisions. These experiences help to build student confidence and support the ethos of making a positive difference to society as active and global citizens. GCU Learn will support the learning experience in a number of ways, notably as a source of relevant reading and teaching material, but also as a portal for research resources, video clips and related audio-visual sources. This platform allows student to engage in discussion boards as a means of identifying and discussing issues of common interest relating to the module. The module will also comprise a field trip to London where students will experience the operations of a global firm, visit key institutions such as the Bank of England and Stock Exchange and present a reflective summary of the trip to peers. The campus at GCU London will be used to facilitate preparation and delivery of the summary presentation. This allows students to experience a 'real world' task where teamwork, coordination, and delivery within tight timeframes mimic the realities of working in a fast paced global firm. All four learning outcomes feature in the assessments with students required to complete an essay on chosen relevant aspects of the global international business environment. The second assessment requires students to undertake an investigative case study based report whereby the organisational structure is identified followed by a critical evaluation of the chosen formulation of strategy including a critique of the role of either, ethics, cultural diversity or sustainability in the process of achieving stated strategic aims. Students are required to identify and justify a strategic investigative case and conduct research and synthesise data to produce findings that support the assessment aims. Students are required to draw conclusions from the analysis of the chosen case and reflect on the outcomes of the investigation.

Indicative Reading

-284 Core Text -284 Cavusgil, T., Knight, G., and Riesenberger, J.R (2017), International Business: Strategy, Management and the New Realities, 4 nd Edition, New York, Pearson International.ISBN-9780134324838 -284 Cavusgil, T., Knight, G, and Riesenberger, J.R. (2013) A Framework for International Business, Pearson Education, ISBN 9780132122825 Clegg, S., Carter, C., Kornberger, M., Schweitzer, J. (2011), Strategy: Theory & Practice, Sage ISBN: 978-1-84920-152-0 Coulter, M. (2008) Strategic Management in Action , 4 th Edition, Pearson International ISBN9778-0-13157987-3 Crane, A., & Matten, D. (2010), Business Ethics: Managing Corporate Citizenship and Sustainability in an Age of Globalisation, 3 rd Edition, Oxford University Press, ISBN: 978-0-19-956433-0 Hill, C.W. (2013), International Business: Competing in the Global Marketplacea7, South-Western/Cengage Learning ISBN: 978077140656 Kelly, P. (2009), International Business and Management, South-Western/Cengage Learning ISBN: 978144807840 Lasserre, P. (2012), Global Strategic Management, 3 rd Edition, Palgrave, ISBN 978-0-230-29381-6 Lynch, R. (2012), Strategic Management, 6 th edition, Pearson 978-0-273-75092-5 Peng, M.W. (2013), Global Strategy, 3rd Edition, South-Western/Cengage Learning, ISBN: 9781133964612 Peng, M. & Meyer, K. (2011), International Business, South-Western/Cengage Learning ISBN: 9781408019566 Rothaermael, F. (2013) Strategic Management McGraw Hill ISBN 978-0-07-811273-7 Som, A. (2009), International Management: Managing the Global Corporation, McGraw-Hill, ISBN: 13-978-007711737 Stead ,J.and Stead, W.E, (2014) Sustainable Strategic Management, Greenleaf, ISBN 978-1-906093-53-2 Thompson, A.A., Janes, A., Peteraf, A, Sutton, C., Strickland, A.J., and Gamble, J.E., (2013), Crafting and Executing Strategy: The Quest for Competitive Advantage, 18 th Edition, McGraw-Hill, ISBN: 9780077137236 Verbeke, A., (2013), International Business Strategy, 2 nd Edition, Cambridge University Press, ISBN: 978-1-107-68309-9 -284 Volberda, H., Morgan, Reinmoeller, Hitt, Ireland & Hoslisson (2011) Strategic Management: Competitiveness and Globalisation Cengage. Academic Journals: California Management Review European Management Journal European Management Review Journal of International Business Studies International Business Review International Marketing Review Management International Review

Transferrable Skills

-360b7 Team and project management skills: allocating responsibilities and monitoring progress, time management, minute taking; -360b7 Global entrepreneurial mindset, understanding and valuing diversity and practising responsible management; b7 Interpersonal skills - cross-cultural communication skills, negotiation skills. b7 ICT skills - using discussion boards, Microsoft PowerPoint and library databases; b7 Research skills - data collection using secondary resources and databases; sourcing materials; critically evaluating the validity of information; -360b7 Critical thinking, critical analysis and problem-solving; b7 Report-writing, oral and visual presentation skills using PowerPoint.

Module Structure

Activity Total Hours
Independent Learning (FT) 74.00
Seminars (FT) 12.00
Lectures (FT) 12.00
Assessment (FT) 40.00
Practicals (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Case Study n/a 100.00 50% Investigative Case Study Report