SHE Level 5
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MMN224314
Module Leader David Clemson
School School of Computing, Engineering and Built Environment
Subject GCU London
  • A (September start)
  • B (January start)

Summary of Content

The purpose of the module is to introduce students to research approaches to critical inquiry in their field of study and management their research project in timely fashion. The module provides requisite knowledge of research design across key areas and adopts a critical perspective in comparing and contrasting alternative research paradigms, adopting a reflexive approach to the underlying epistemological and ontological research questions so the students can comprehend and apply appropriate methodologies and methods.


Introduction to research methods and use of digital resources Identifying and refining research topic, gap, aim & objectives Developing an appropriate literature review Hypotheses and propositions building Research philosophies and strategies Exploratory and conclusive research design considerations Qualitative and quantitative research methods Sampling strategies Collecting and analysing qualitative and quantitative data Analysing secondary and primary data Interpreting data analysis and integrative research implications Writing research proposals Managing stakeholder expectations Systemic management of research projects

Learning Outcomes

On successful completion of the module the student should be able to:- 1. critically assess research gaps and generate research aims and objectives applicable in complex business environments CW01 CW022. synthesise a range of information through consideration and evaluation of secondary and primary data collection instruments for research purposes as appropriate in their field CW01 CW023. evaluate fitting research approaches and methodologies CW01 CW024. comprehend the ethical and practical concerns in undertaking research and/or consultancy based applied projects CW025. reflect on the suitability of various data analysis, interpretation and presentation techniques CW01 CW026. develop a research proposal with requisite structural and content elements CW027. demonstrate the ability to plan, execute, analyse and synthesise autonomously and think creatively and independently CW01 CW02

Teaching / Learning Strategy

Discussion topics, lectures and exercises are designed for students to develop the necessary research techniques to conduct high quality independent research evident in the completion of a defined Masters level, research topic or business investigation project. The development of the proposal in this module allows students to prepare for the research by adopting a disciplined, logical and systematic approach to investigating a research or consultancy problem. The learning and teaching approach is driven by a focus on developing critical thinking skills and independent learning. It is informed by the research work of the research active module team to provide contemporary examples of comparative and good practice in research. GCU Learn based digital engagement will be extensively used to encourage communication between the students as they embark on their research journey and learn from each other's experiences. Students will be expected to read and prepare to discuss selected articles on these issues in the classroom.

Indicative Reading

Key Text Saunders, M., Lewis, P. & Thornhill, A. Research Methods for Business Students, Harlow: Prentice Hall. Recommended Reading Latest editions of: Alvesson, M. and Deetz, S., Doing Critical Management Research, London: Sage. Arksey, H. and Knight, P. Interviewing for Social Scientists, London: Sage. Blaikie, N. Designing Social Research, Cambridge: Polity Press. Blumberg, B. Cooper, D. and Schindler, P, Business Research Methods, Maidenhead: McGraw-Hill Education. Bryman, A., Social Research Methods, Oxford University Press Bryman, A. & Bell, E. Business Research Methods, Oxford: Oxford University Press. Burns, R. and Burns, R.P. Business Research Methods and Statistics Using SPSS, London, Sage Publications. Chisnall M. Marketing Research, London: McGraw-Hill. Creswell, J. W., Research Design: Qualitative, Quantitative, and Mixed Methods Approaches, SAGE Publications. Denscombe, M. The Good Research Guide: For Small Scale Social Research Projects, 3rd ed., Maidenhead: Open University Press. (E-book) Ghauri, P. & Gronhaug, K. Research Methods in Business Studies, 4th ed., London: Prentice Hall. Jesson, J., Matheson, L. and Lacey, F. M. Doing Your Literature Review, London: Sage. Kaplan, D. The Sage Handbook of Quantitative Methodology for the Social Sciences, London: Sage. Leedy, P. and Ormrod, J., Practical Research: Planning and Design, Pearson. Malhotra, N., Marketing Research, Harlow: Prentice Hall. Pallant, J. SPSS Survival Manual, OUP: Oxford. Remenyi, D. Case study Research: The quick guide, Academic Publishing International. Silverman, D. Doing Qualitative Research, London: Sage. Wickham, P & Wickham, L. Management Consulting: Delivering an Effective Project, Harlow: Prentice Hall. Wisker, G. The Postgraduate Research Handbook, Basingstoke: Palgrave. Yin, R. K., Case Study Research: Design and Methods, SAGE Publications. Key Journals Academy of management review Academy of management journal Journal of marketing Journal of finance Human resources International journal of management reviews Journal of retailing Psychology and marketing Journal of international business studies Journal of business research Journal of fashion marketing and management

Transferrable Skills

Critical thinking and problem solving Information retrieval skills Independent working Cognitive/intellectual skills Communication skills: written, oral and listening Time management Project management Planning, monitoring, reviewing and evaluating own learning and developmentlearning and development

Module Structure

Activity Total Hours
Seminars (FT) 24.00
Tutorials (FT) 8.00
Assessment (FT) 40.00
Lectures (FT) 12.00
Independent Learning (FT) 116.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 60.00 45% Presentation of group research project proposal, submitted online and assessed in class
Course Work 02 n/a 40.00 45% Individual formal written research proposal (1500words)