SHE Level 5
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MMN223830
Module Leader n/a
School Glasgow School for Business and Society
Subject Tourism and Events
  • A (September start)
  • B (January start)

Pre-Requisite Knowledge


Summary of Content

This module will require students to reflect critically upon the study and evaluation surrounding sport event tourism markets. Embedded in this module will be reflections on the leveraging of sport tourism events from an economic and social perspective. The module critically profiles the sports event fan as a tourist and examines the recognised variety of experiences (e.g. geographic, rural, adventure, authentic, nostalgia & heritage) through to participation and spectator relationships. The module further reflects upon successful policy integration and management. It examines the challenges of contemporary work in the area and also discusses the direction of future research.


Theory and Method underpinning research frameworks Geographic & Rural Adventure Authenticity Nostalgia & Heritage Profiling the sport event fan as tourist Leveraging of sport tourism events (economic & social) Integrated policies and management Participation and spectator relationship

Learning Outcomes

Upon successful completion of this module the student should be able to:1. Critically analyse theory and methodology underpinning research frameworks in the study of international sport event tourism 2. Examine critically the leveraging of sport tourism events from an economic & social perspective in host cities and nation states3. Demonstrate an understanding of sport event tourism attraction from a variety of recognised experiences4. Demonstrate a critical understanding of participation and spectatorship relationship in relation to sport event tourism from an international perspective

Teaching / Learning Strategy

The module will be delivered in 36 lectures and seminars. In addition, 8 hours of tutor-led activities will be delivered using applied learning strategies. The module is underpinned by sport tourism event research and case study analysis conducted by the module team. Guest speakers will come from other academic institutions as well as from industry to provide a wider perspective of sport event tourism in practice. Recorded interviews and audio-visual materials will be utilised to enhance the student learning experience. An in-depth analysis of modules themes will be promoted and students will be assessed on their ability to critically evaluate selected themes relating to case studies in their essay submission in the first half of the module. In addition the formal examination in the second half of the module encourages students to exhibit their supported ideas on contemporary issues in sport event tourism. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing.

Indicative Reading

Due to the integrative nature of the module, there is no core text for this module. Essential reading gives a selection of core texts in the areas of sport event tourism. Module tutors will recommend readings from the texts listed below, as well as from relevant journals and web sites. Students are also expected to undertake their own literature search relating to their assessments. Funk, D. (2012) Consumer Behaviour in Sport and Events. Marketing Action . Oxford: Butterworth-Heinemann Higham, J. & Hinch, T. (2009) Sport and Tourism . London: Routledge Higham, J. & Hinch, T. (2004) Sport Tourism Development . Clevedon: Channel View Publications Horne, J. & Manzenreiter, W. (eds.) (2006) Sports Mega Events: Social Scientific Analyses of a Global Phenomenon (Sociological Review Monographs). Oxford: Blackwell Mallen, C. & Adams, L. (2012) Event Management in Sport, Recreation and Tourism: Theoretical and Practical Dimensions . Oxford: Butterworth-Heinemann Shipway, R. & Fyall, A. (eds.) (2012 ) International Sports Events. Impacts, Experiences and Identities . London: Routledge Taylor, S. Varley, P. & Johnston, T. (eds.) (2013) Adventure Tourism. Meanings, experiences and learning . London: Routledge Weed, W. (eds.) (2008) Sport & Tourism. A Reader . London: Routledge Journals Event Management Journal of Sport & Tourism Journal of Hospitality, Leisure, Sport and Tourism Education Journal of Sport Management Leisure Studies Journal of Travel and Tourism Marketing

Transferrable Skills

Critical thinking Analytical skills Problem solving Interactive and group skills Independent learning Communication skills Time management & planning

Module Structure

Activity Total Hours
Practicals (FT) 8.00
Independent Learning (FT) 126.00
Assessment (FT) 30.00
Seminars (PT) 12.00
Lectures (PT) 24.00
Independent Learning (PT) 126.00
Practicals (PT) 8.00
Lectures (FT) 24.00
Assessment (PT) 30.00
Seminars (FT) 12.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 1 n/a 50.00 45% Case Study: a critical analysis of selected sport event tourism themes
Exam (Exams Office) 2.00 50.00 45% 2 Hour examination