SHE Level 5
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MMN223829
Module Leader Fiona Skillen
School Glasgow School for Business and Society
Subject Tourism and Events
  • A (September start)
  • B (January start)

Pre-Requisite Knowledge


Summary of Content

This module aims to widen understanding of the relationship between heritage and tourism through examination of cultural resource management concerns in a global context as well as at the individual heritage operation level. The concept of "world heritage" will be explored in its widest sense, including international treaties, policies and organisations involved in assessing the value (economic/social/political) of heritage globally. Current and future trends in the relationship between tourism, heritage and society will also be explored through, for example, community development projects, changes in tourists behaviour, impacts of climate change on heritage sites or presentation of individual sites' "alternative histories". At an operational level, management of visitor attractions and heritage sites will also be examined to develop understanding of current practices. This will include exploring space and flow, interpretation, the role of technology, visitor expectations and management, professionalization of management, marketing and branding as well as funding and revenue generating operations and innovations.


-360b7 The global contexts for heritage management including World Heritage Sites b7 International organisations, legal frameworks, treaties and processes of management b7 The role of public and private sector organisations at international, regional, national and local levels b7 Places, people and portable objects - trading items from the past b7 Local issues, global issues - sustainability, limits of acceptable change, inclusion, development and community b7 Tourism management and operational theory and practice of heritage sites b7 Managing the visitor journey and experience at heritage attractions- developing customer relationships and experiential outcomes b7 Interpretation theory and practice; interpretation as management b7 The experience economy and the role of heritage attraction in the experiential tourism product - including the heritage visitor behaviour and consumption b7 Service quality in heritage sites

Learning Outcomes

On successful completion of this module, the student should be able to: 1. Identify and critically appraise the role and extent of stakeholders involved in heritage tourism policy, planning, development and performance, including key agencies, public sector, private sector and local community.2. Critically appraise the role of heritage in place making at an international and local level.3. Understand visitors to heritage sites, current and future trends and challenges.4. Identify, analyse and evaluate the key elements of effectiveness and success in unit management across the cultural business and tourism sector for long-term sustainability of heritage sites. 5. Critically explore key challenges, responses and innovations in the heritage sector.

Teaching / Learning Strategy

The module will be delivered in 36 lectures and seminars. In addition, 8 hours of tutor-led activities will be delivered using applied learning strategies. The module is designed to encourage students to question and examine heritage management from an international perspective. Lectures will provide insight into leading-edge thinking and research relating to the underlying theoretical concepts and principles of heritage management illustrated with sector and industry case study examples. This will be supplemented and underpinned by directed reading; e-learning and web-based resources and activities related to each topic area to allow a deepening of student learning. Lecturing materials will draw from both academic and trade texts and journal articles, with seminars utilised to explore the application of theory into practice using a case study approach that stimulates debate and discussion. Visiting speakers from a range of organisations will be utilised to offer their experience and perspectives, and students will visit a number of heritage attractions to experience heritage in-situ, as well as gain external knowledge and insights from the attractions' managers. The assessment structure will provide students an opportunity to articulate and share knowledge and understanding of the generic principles of heritage management through critical review of research and evaluation of practice in a variety of heritage places. GSBS will continue to use the advancement of GCU Learn as a blended learning tool through its teaching and learning as well as through engagement with students. GSBS will ensure that all modules are GCU Learn enabled and with the support of the Learning Technologists at the cutting edge of development of online materials. Academic staff and the Learning Technologists will continue to work together to develop and operate all modules on GCULearn to ensure student support and information sharing.

Indicative Reading

Due to the integrative nature of the module, there is no core text for this module. Essential reading gives a selection of core texts in the area of heritage management. Reading will be recommended by lecturers from the key texts listed below, as well as from journal articles and websites. Students are also expected to undertake their own literature search relating to their assessments. Benton, T. (ed.) (2010). Understanding heritage and memory. Manchester: Manchester University Press. Black G (2011) Transforming Museums in the Twenty-first Century . Routledge Fyall, A., Garrod, B. & Leask, A. (2003) Managing visitor attractions: New directions. Oxford: Butterworth-Heinemann. Galla A. (2012) World Heritage: Benefits Beyond Borders. Cambridge University Press Harrison, R. (ed.) (2010). Understanding the politics of heritage. Manchester: Manchester University Press. Karpati T.H. (2013) Management of World Heritage Sites: The Management Plan as an Effective Tool for the Safeguarding of Heritage. VDM Verlag Dr. Mfcller Leask, A and Fyall, A. (2006) Managing World Heritage Sites. Oxford: Butterworth-Heinemann. Leask, A. and Yeoman, I. (2002). Heritage visitor attractions: An operations management perspective. London: Continuum. Macleod S. (Ed) (2012) Museum Making: Narratives, Architectures, Exhibitions (Museum Meanings). Routledge Ruggles, D. F. (2012) On Location : Heritage Cities and Sites. Springer New York. Simon N (2010) The Participatory Museum. Museum 2.0 Smith, L-J. (2006) The Uses of Heritage. London: Routledge. Smith, L and Akagawa, N. (2009) Intangible Heritage. London: Routledge. West, S. (ed.) (2010). Understanding heritage in practice. Manchester: Manchester University Press. Academic Journals: Annals of Tourism Research CRM: The Journal of Heritage Stewardship Heritage & Society Heritage Management International Journal of Heritage Studies International Journal of Intangible Heritage Journal on Computing and Cultural Heritage Journal of Cultural Heritage Journal of Cultural Heritage Management & Sustainable Development Journal of Heritage Tourism Journal of Tourism History Journal of Travel Research Tourism Management World Heritage Review Some potentially useful websites: Association for Heritage Interpretation: www.ahi.org.uk <http://www.ahi.org.uk> Council of Europe Steering Committee for Cultural Heritage and Landscape: <http://www.coe.int/t/dg4/cultureheritage/About/governance/CDPATEP_en.asp> English Heritage: www.english-heritage.org.uk/ <http://www.english-heritage.org.uk/> European Commission: <http://ec.europa.eu/culture/our-policy-development/cultural-heritage_en.htm> Historic Scotland: www.historic-scotland.gov.uk/ <http://www.historic-scotland.gov.uk/> International Committee for the Conservation of Industrial Heritage: www.ticcih.org <http://www.ticcih.org> International Council on Monuments and Sites: www.icomos.org/en/ <http://www.icomos.org/en/> Organisation of World Heritage Cities: www.ovpm.org <http://www.ovpm.org> United Nations World Tourism Organization: www2.unwto.org United Nations Environment Programme (Tourism page): <http://www.unep.org/tools/default.asp?ct=tour> UNESCO World Heritage Centre: <http://whc.unesco.org/> World Travel & Tourism Council: www.wttc.org <http://www.wttc.org>

Transferrable Skills

Key transferable skills: -360b7 Critical thinking, analytical, strategic thinking and reflection skills b7 Effective problem solving, creativity and decision making skills b7 Communication and interpersonal skills including presentation and oral and listening skills b7 Time management (organising and planning work) b7 Writing skills b7 Planning, monitoring and evaluating own learning and development b7 Effective self-management b7 Research and IT skills

Module Structure

Activity Total Hours
Practicals (PT) 8.00
Practicals (FT) 8.00
Assessment (PT) 48.00
Independent Learning (PT) 108.00
Seminars (PT) 24.00
Seminars (FT) 24.00
Assessment (FT) 48.00
Lectures (PT) 12.00
Lectures (FT) 12.00
Independent Learning (FT) 108.00

Assessment Methods

Component Duration Weighting Threshold Description
Coursework 2 n/a 50.00 45% Report 2000 words
Coursework 1 n/a 50.00 45% Presentation 2000 words