SHE Level 5
SCQF Credit Points 20.00
ECTS Credit Points 10.00
Module Code MMN223645
Module Leader Thomas Peschken
School School of Computing, Engineering and Built Environment
Subject GCU London
  • A (September start)
  • B (January start)
  • C (May start)

Summary of Content

The module is designed to provide an in depth and critical understanding of product and service innovation and the contribution of an entrepreneurial mindset. Further, students explore contemporary issues associated with the complexity of global sourcing and logistics of products and services. The module explores the characteristics of products and services . It examines the interconection of an entrepreneurial mindset and its role in the process of product and service innovation. Students explore the complexity of dynamic, global sourcing and logistics to delivery customer value. A range of sourcing sprecific topics such as international, out- and multi-sourcing including associated risks and contemporary issues are explored. Also, in terms of logisits, students examine the complex transport and warehousing, shipping and customs procedures. Further, barriers such as import/ export quota for products or international mobility restrictions for service delivery are critically evaluated. In consideration of contemporary issues students will develop effective and responsible marketing practicies for product and service innovation, sourcing and logistics. In summary, the module aims to examine the process of product and service innovation and critically evaluate effective and responsible practices for sourcing and logistics marketing solutions.


Innovation and the entrepreuneurial mindset Product and service innovation Global sourcing, contemporary issues and ethics The role, scope and structure of logistics in different sectors Supplier selection and relationships Global supply chain structure Reverse logistics International quality standards, norms and procedures Legal Aspects: Customs management, documentation and planning for products and services Product stock and warehouse management Global service planning

Learning Outcomes

1. Demonstrate a critical understanding of the characteristics of products and services2. Critically evaluate the role of entrepreneurial thinking in marketing innovation in response to a dynamic global marketplace3. Critically analyse the role of sourcing and logistics of products and services as well as associated contemporary issues in a global marketing context and make approriate, effective and responsible recommendations4. Establish a responsible policy to implement and control the sourcing and logistics of a product or service innovation in a global context

Teaching / Learning Strategy

Theoretical concepts are delivered through the lecture programme. These concepts are further evaluated and applied in a series of intensive seminars, which encourage students to actively participate, work in teams and present ideas. All class activity requires prior directed reading and preparation. A range of case studies will be utilised to underpin the different stages of the process with real-life scenarios. The module promotes independent learning in both class and assessment activities. Further, mentoring sessions support the students in their assessment efforts for direct formative feedback on their progress. The assessment tools are designed to promote creativity, analytical skills of real-life situations and require students to apply ethical and sustainable business thinking and professional skills to present an effective and responsible marketing solution. In the initial stage in groups, students present a concept for a product or service innovation that delivers clear, novel customer value; in recognition of the sensitivity of intellectual property in innovation, students will develop the necessary skills to manage their group work through a peer-group evaluation process (i.e. minute meetings, record individual contributions, record formal roles and responsibilities, etc.). In the two subsequent phases students work individually on a responsible and effective global sourcing and logistics portfolio to deliver customer value of their innovation concept. The assessment process is supported with mentoring sessions at each stage of the process (innovation, sourcing and logistics). Both academic and industry speakers are utilised to enhance the teaching and learning strategy, supporting a contemporary, challenging and industry-relevant curriculum. The module incorporates the use of a Virtual Learning Environment (GCU Learn) whereby student resources will be served on a dedicated module website. This will provide a range of sophisticated learning resources, including bulletin boards, chat rooms and the opportunity to deliver course materials and a diverse range of learning resources to students through varied devices.

Indicative Reading

-426 Key Reading (latest editions of): -360 - Christopher, M., Marketing logistics - Fernie, J., Logistics and retail management: emerging issues and new challenges in the retail supply chain -360-1367 - Trott, P., Innovation management and new product development -426 Supplementary Reading (latest editions of): -360-426 - Ahmed, P. and Shepherd, C., Innovation Management: Context, strategies, systems and processes -360 - Albaum, G., International marketing and export management - Bessant, J., Innovation and entrepreneurship -360-426 - Blundel, R. and Locket, N., Exploring Entrepreneurship -360 - Burns, P., Entrepreneurship and small business start-up , growth and maturity - Coyle, J., Managing supply chains: a logistics approach - Cravens, D. and Piercy, N., Strategic Marketing Tenth Edition - David, P., International logistics: the management of international trade operations - Davies, M., International transactions in goods: global sales in comparative context - Drucker, P., Innovation and entrepreneurship practice and principles - Ellis, T., The new pioneers: sustainable business success through social innovation and social entrepreneurship - Harrison, A., Logistics management and strategy, competing through the supply chain -360 - Haynes, K., Managing services: challenges and innovation -360 - Hill, C., International business: competing in the global marketplace - Inama, S., Rules of Origin in International Trade - Lysons, K., Purchasing and supply chain management - Midgley, D., The innovation manual: integrated strategies and practical tools for bringing value innovation to the market - Morrison, J., The international business environment global and local marketplaces in a changing world -360-426 - Nijssen, E., Entrepreneurial Marketing -360 - O'Sullivan, D., Applying innovation - Rushton, A., The handbook of logistics and distribution management -360-426 - Tidd, J., and Bessant, J., Managing Innovation - Tidd, J., Strategic innovation management -360 - Varley, R., Retail product management: buying and merchandising - Vezzoli, C. Product-service system design for sustainability Waters, D., Global logistics: new directions in supply chain management Journals: Journal of International Business Studies Journal of Common Market Studies Journal of World Business International Business Review Management International Review Journal of Marketing Journal of Business Research Entrepreneurship Theory and Practice Journal of Business Venturing Entrepreneurship and Regional Development International Journal of Entrepreneurial Behaviour and Research Other sources: -360 - LexisNexis Butterworths - UK Commentary Content Set, Customs & Excise Manuals -360 - US Harmoised Tariff, <> - - United States. Bureau of Labor Statistics, U.S. import and export price indexes [electronic resource]

Transferrable Skills

By the end of this module students will have gained competence in the following key areas: TRADITIONAL ACADEMIC SKILLS -360 - Ability to apply knowledge to real-life scenarios - Logical deduction and critical analysis, - Problem-solving - Written and Spoken communication - Computer literacy and research skills PERSONAL DEVELOPMENT SKILLS -360 - Self-confidence - Self-discipline - Awareness of strengths and weaknesses - Creativity - Knowledge of international affairs - Honesty and regard for others ENTERPRISE OR BUSINESS SKILLS -360 - Entrepreneurial skills in the context of innovation - Ability to prioritise tasks and time management - Interpersonal skills - Presentational skills - Ability to work in teams and leadership skills, commercial awareness, flexibility, innovation, independence and risk-taking

Module Structure

Activity Total Hours
Seminars (FT) 12.00
Independent Learning (FT) 111.00
Tutorials (FT) 8.00
Assessment (FT) 45.00
Lectures (FT) 24.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 30.00 45% Presentation (Group) - presenting a product or service innovation
Course Work 02 n/a 70.00 45% Portfolio (Individual) - 3000 words presenting a (1) sourcing and (2) logistics strategy