SHE Level 5
SCQF Credit Points 60.00
ECTS Credit Points 30.00
Module Code MMN223633
Module Leader Bipasha Ahmed
School School of Computing, Engineering and Built Environment
Subject GCU London
  • B (January start)-C (May start)
  • C (May start)
  • B (January start)
  • A (September start)

Summary of Content

The dissertation is a critical module in the Masters programme and places demands on the participant's intellect, research, analytical and communication skills. The participant is expected to demonstrate that she/he is capable of advanced research, which is based on a wide and extensive critical review of the marketing and management literature. During the research process and in co-operation with an academic supervisor each participant must demonstrate methodological and analytical rigour supported by well-constructed argument and debate. Thus, the dissertation module underpins a student's independent research and learning journey. Drawing on the proposal developed in Research Methods, the module focuses on the business research project, which involves an investigation of a substantial business issue or problem. Students are required to demonstrate critical awareness of business practice, relevant theories and research techniques and approaches. The project element of the module in particular offers students the opportunity to apply course concept, theories and techniques, draw on internationally published literature and good practice, and develop and interpret knowledge about management practice in their area of study. The project's subject matter involves the theoretical and empirical investigation of business and focuses upon topics covered in the student's programme of study. It requires students to demonstrate their ability to independently work. Each project will be supervised by an appropriate academic staff. The research project can assume one of 3 forms: An Applied Research Project, an Inquiry Project or a Business Consultancy Project. The Applied Research project involves collection of secondary and primary data. The Management Inquiry Project is secondary data based and can assume the form of an exploration of an aspect of the development of global trends in the relevant business literature and an assessment of its implications for local practice. The Management Consultancy project is normally primary data based and requires the student to adopt the role of a consultant. Students intending to choose this option are required to secure an agreement in principal from the client organisation prior to the finalisation of the first piece of coursework. Regardless of the nature of the output selected, the project is required to be theoretically robust and methodologically sound to meet the academic requirements of the module. Equivalence in the assessment of all three projects is maintained.


The syllabus contains a project briefing session by the respective programme leader prior to the commencement of the project. Further briefing session may be set up as required.

Learning Outcomes

On successful completion of the module the student should be able to:- 1. Building upon previous developed proposal, conduct empirical research, present an intellectually robust and evidence based analysis, and develop appropriate recommendations. CW012. Demonstrate a systematic and critical understanding of the relevant theory pertaining to the chosen topic. CW013. Demonstrate the use of an appropriate methodological framework (incorporating consultancy based requirement where relevant) to meet the aim and objectives of the project CW014. Meet the central aims of their dissertation which may be an applied piece of research, theory development or testing of research propositions. CW01

Teaching / Learning Strategy

The students are responsible for managing their learning journey and resources, and in initiating, developing and producing the final applied research report or consultancy report. To facilitate effective independent learning, the programme leader will conduct a briefing session prior to the commencement of the project. This session provides the means to disseminate vital information concerning both the academic and administrative requirements of the module, and a forum for students to seek clarification or discuss issues that may be of concern. GCU Learn shall be used support the students' learning experience through access to module relevant information, additional recommended reading to encourage wider reading and informative video clips. Key material such as the programme's Ethics form, Consent Form, staff contact detail and other relevant material will be made available for students and posted via GCU Learn for convenient access. In addition to tutor and peer support to enrich the learning experience, the students also benefit from the expertise of their respective supervisor who have an appropriate research or scholarly background in the area. The role of the supervisor of the project is to support the development of the required conceptual maps and thought processes that underpin the proposal and the project and provide advice and guidance regarding project administrative, procedural and approach issues.

Indicative Reading

Key Texts -360 Punch, K.F. Introduction to Social Research: Quantitative and Qualitative Approaches , London: Sage Publications. -360b7 Ritchie, J., & Lewis, J. Qualitative Research Practice: A Guide for Social Science Students and Researchers , London Sage Publications. Recommended Reading The dissertation process -360 Fisher, C. Researching and Writing a Dissertation for Business Students, Pearson Education Limited, FT Prentice Hall. Walliman, N.S.R. Your Research Project: A Step-by-Step Guide for the First Time Researcher , London: Sage Publications. Remenyi, D. and Bannister, F. Writing up your research for a dissertation or thesis , Academic Publishing International. Methodology -360 Bryman, A., & Bell, E. Business Research Methods , Oxford University Press. Miles, M.B., & Huberman, M.A. Qualitative Data Analysis , London: Sage Publications. Strauss, A., & Corbin, J. Basics of Qualitative Research : Techniques and Procedures for Developing Grounded Theory , London: Sage Publications. Remenyi, D. Case study Research: The quick guide , Academic Publishing International. Wickham P A. Management Consulting: Delivering an Effective Project ; Prentice Hall; Edinburgh Gate Yin R K. Case Study Research: Design and Methods ; Sage Publications Critical literature review -360 Hart, C., Doing a Literature Review: Releasing the Social Science Research Imagination , London: Sage Publications. Jesson, J., Matheson, L. and Lacey, F. M. Doing Your Literature Review , London: Sage

Transferrable Skills

-360b7 Interpersonal talents b7 Analytical and critical thought b7 Creative thought b7 Cognitive and intellectual talents b7 Data analysis and synthesis b7 Problem solving b7 Independent learning and self management b7 Time management b7 Ethical conduct Reflective learning

Module Structure

Activity Total Hours
Assessment (FT) 120.00
Tutorials (FT) 10.00
Independent Learning (FT) 470.00

Assessment Methods

Component Duration Weighting Threshold Description
Course Work 01 n/a 100.00 50% Dissertation / project report